The place to talk retail media and consumer insights!
The CPG Guys

The CPG Guys

CPG commerce industry icon Sri Rajagopalan & consumer loyalty expert Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between.

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The CPG Guys

Recent Episodes

Dec. 21, 2024

Retail media & measurement standards with IAB's Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metr…
Dec. 14, 2024

Social Media Masterclass with Acorn's Hunter Poole

The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brands and where we are as an …
Dec. 11, 2024

Talking Today's Leadership, Earnings Releases and M&A with Brittain Ladd

The CPG Guys are joined by independent consultant Brittain Ladd. This is Britain's 3rd appearance on the show. We recorded this on Dec 10 and this is about as real time a topics and an episode could be. Follow Brittain Ladd …
Dec. 7, 2024

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The…
Dec. 4, 2024

Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser

The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network. This episode from recorded at the 2024 Walmart M…
Nov. 27, 2024

Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke

The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed. Follow Nancy Wi…

About the Hosts

Sri Rajagopalan Profile Photo

Sri Rajagopalan

Co-Founder & Co-Host

Sri Rajagopalan has over 30 years of leadership experience at Fortune 500 companies, overseeing eCommerce and P&L for some of the most recognizable CPG brands in the world.
He has worked as Chief Customer officer at General Mills, Senior Vice President of eCommerce & Digital Sales at Revlon, Vice President of eCommerce & New Business Models at Johnson & Johnson, and General Manager of Sales & eCommerce at PepsiCo.

Peter V.S. Bond Profile Photo

Peter V.S. Bond

Co-Founder & Co-Host

Peter is the Partnership Acceleration Lead at Flywheel Digital, the leading global, real-time platform that powers eCommerce.. Previously, Peter held leadership roles at Fetch Rewards, PowerReviews, CVS Health, dunnhumby, IRi and priceline.com. He holds a BA from Wesleyan University, a MBA from The Stern School of Business at New York University and Executive Education Certificates from the Business Schools at Columbia University and Cornell University.

Jeff Malmad Profile Photo

Jeff Malmad

Host - The Mindshare Retail Media Minute

As Head of Global Commerce at Mindshare North America, Malmad helps brands understand the opportunity that emerging technology and connected devices present and pioneers the latest programs in mobile technology. His mobile-first view drives strategy and innovation across the Mindshare NA client base​; Mindshare has been awarded Mobile Marketing Association’s Global Mobile Agency of the Year twice in the last three years alone, on top of honors such as Adweek’s Media Plan of the Year Awards, IAB MIXX Awards, Mobile Marketer’s Agency of the Year, and more.

Throughout his career, Malmad has showcased his passion for digital. He joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, he built integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T, and Yahoo!.

Malmad holds a BA from Ohio State University, and is a member of the 4As Mobile Task Force. A respected industry thought leader, he’s presented for numerous conferences from Advertising Week, IAB, MediaPost, and the 4As. His insights on mobile technology and marketer opportunities have been featured in Advertising Age, Adweek, Financial Times, Mashable, Entrepreneur, and more.

Sean Halter Profile Photo

Sean Halter

Host - “CPG Bites”

Sean is the host of the weekly video series “CPG Bites” which appears on the CPG Guys LinkedIn page every Monday. He is the CEO & Founder of MiO Marketplace, the leading media intelligence tool for buyers & sellers of media. Sean also Principal at Connectivity Holdings which invests in emerging companies in the digital, data science, media and marketing landscapes. Sean hosts two notable podcasts: “The CMO Suite” and “Social Barbarians.”