Marketing Episodes

Standing out in today’s tight market is critically important for maintaining and growing a practice. With over 35 years of consulting experience in aesthetics, Karen Zupko shares how practices can really shine by focusing on the patient experience,...

With any hot new treatment, speed is everything. Getting started is not easy, however, and requires strategic planning. Judy Kozlicki, director of medical aesthetics at Skytale Group, rode a rocket ship of growth during her tenure with Lifetime...

Recorded live at the 2024 Medical Spa Show in Las Vegas, Robin Ntoh and Tyler Terry debate the trending topics of this year’s meeting. With the meteoric rise of new treatments like semaglutide for medical weight loss and IV therapy, …

Our look into the future with Robin Ntoh and Tyler Terry continues with smart and not-so-smart social media strategies and a warning against buying fake followers and engagement on Instagram. Hear surprising stats on shifting consumer behavior...

Get a look into the future as Robin Ntoh and Tyler Terry take us on a deep dive through five emerging med spa trends. With perspective earned through decades of supporting aesthetic practices all over the world, you won’t want …