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Oct. 26, 2024

AI and Authenticity: Navigating Trust and Creativity in Podcasting

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What if you discovered a podcast you loved was never human to begin with? Our journey kicks off with the thrilling and somewhat unsettling world of AI-generated podcasts, where technology, creativity, and ethics collide. We question the authenticity of AI voices and dive into how trust is built—or broken—with listeners. Their insights challenge us to consider our own connections to digital hosts, much like our relationships with fictional TV characters, and they provide a thought-provoking look at how AI might redefine our media landscape.

Mentioned In This Episode
Podcast Branding www.podcastbranding.co
Based on a True Story Podcast basedonatruestorypodcast.com
School of Podcasting learn.schoolofpodcasting.com
Home Gadget Geeks homegadetgeeks.com
Podpage podpage.com
Ecamm Live ecamm.com
HeyGen heygen.com
Bible Bytes bible-bytes.com

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Chapters

00:00 - Podcasting Conversation and Sponsor Highlights

07:52 - The Ethics of AI Voice Cloning

16:34 - Navigating Podcasting Technology and Ethics

30:07 - Innovative Uses of AI in Podcasting

34:23 - Establishing Emotional Connection in Podcasting

40:42 - Effective Time Management for Podcasters

48:41 - Effective Time Management Strategies for Podcasters

57:47 - Navigating Podcasting Fan Interactions

01:06:59 - Starting and Growing Content Creation

01:16:32 - Navigating Podcast Launching Concerns

01:24:48 - Podcast Camp Excitement

Transcript
WEBVTT

00:00:00.140 --> 00:00:03.591
Ask the Podcast Coach for October 12th 2024.

00:00:03.591 --> 00:00:06.506
Let's get ready to podcast.

00:00:06.506 --> 00:00:09.323
There it is, it's that music.

00:00:09.323 --> 00:00:11.069
That means it's Saturday morning.

00:00:11.069 --> 00:00:16.132
It's time for Ask the Podcast Coach, where you get your podcast questions answered live.

00:00:16.132 --> 00:00:24.707
I'm Dave Jackson from theschoolofpodcastingcom, and joining me right over there is the one and only Jim Cullison from TheAverageGuytv.

00:00:24.707 --> 00:00:25.771
Jim, how's it going, buddy?

00:00:26.440 --> 00:00:26.983
Greetings, Dave.

00:00:26.983 --> 00:00:28.388
Happy Saturday morning to you.

00:00:28.388 --> 00:00:32.512
Always good to be kind of a crisp fall morning here in Nebraska.

00:00:32.512 --> 00:00:33.844
It's always good to be on.

00:00:33.844 --> 00:00:34.408
Ask the Podcast.

00:00:35.161 --> 00:00:38.850
Yeah, I went out last night, saw the movie Saturday night.

00:00:38.850 --> 00:00:41.802
It was not bad, and I had to put on.

00:00:41.802 --> 00:00:43.807
You know, I have my Fonzie jacket.

00:00:43.807 --> 00:00:47.234
You know, when it's fall for me, it's time to bust out the leather.

00:00:47.234 --> 00:00:48.844
And yeah, it's that time of year.

00:00:48.844 --> 00:00:52.368
I'm actually loving it, though, man, when it's cold outside and you walk in the house and it's warm.

00:00:52.368 --> 00:01:01.329
It's instant cozy, and you know the one thing you could do, though, if I wanted to heat myself up, that's right, a piping hot cup of Java.

00:01:01.329 --> 00:01:10.087
And, of course, that lovely cup of coffee is brought to you by our good friend, mark over at podcastbrandingco.

00:01:10.106 --> 00:01:14.275
If you need something to look good, anything, I'll give you an example.

00:01:14.275 --> 00:01:20.939
I took a class this week on LinkedIn, and they're talking about how important your banner was, and I went over.

00:01:20.939 --> 00:01:23.861
I looked at mine and went yeek, and I was like you know what?

00:01:23.861 --> 00:01:24.802
Who would make a good banner?

00:01:24.802 --> 00:01:27.825
Mark over at podcastbrandingco.

00:01:27.825 --> 00:01:31.867
He's not just artwork for podcasters, although he's done many of my artwork.

00:01:31.867 --> 00:01:40.353
He will do a whole website, he'll do a PDF, he will do whatever it takes, and the beauty of it is he will sit down with you one-on-one.

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You're not going to get that on Fiverr and figure out like what is your brand?

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What are you trying to portray?

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Are you funny, are you serious, are you very businesslike?

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You're just not going to get that from somebody else.

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And he's a podcaster, so he automatically understands what's going on in the world of podcasting.

00:01:57.188 --> 00:02:03.146
He's been doing it for almost a decade at this point and he's got over 500 pieces of artwork.

00:02:03.346 --> 00:02:19.777
Check him out over at podcast brandingco and, of course, big thanks to our good friend dan lefebvre over there.

00:02:19.777 --> 00:02:20.719
Based on a true story.

00:02:20.719 --> 00:02:24.008
Based on a true story podcastcom this week.

00:02:24.008 --> 00:02:38.729
Chi Chi, I think that's how it's pronounced C, h, e, exclamation point Eight men out 1942 and captain Phillips, if you want to check it out, you're looking for something new to listen to or you just want to hear how a really good podcast is put together.

00:02:38.729 --> 00:02:39.962
Check it out today.

00:02:39.962 --> 00:02:42.830
Based on a true story at based on a true story podcastcom.

00:02:43.319 --> 00:02:47.123
Dan, thanks for your sponsorship and I was thinking of dan.

00:02:47.123 --> 00:02:52.606
Last night, like I said, I went to the movies and they have a thing now where you can advertise in the theater.

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I have no idea how much this is, but I thought if anybody would fit it'd be dan.

00:02:57.681 --> 00:03:01.826
So ad manager dot ncm.

00:03:01.826 --> 00:03:06.092
So nancy charlie marvcom.

00:03:06.092 --> 00:03:07.973
Admanagerncmcom.

00:03:07.973 --> 00:03:08.454
So I'm dying.

00:03:08.454 --> 00:03:11.782
I have to go over and play with that and see what it is.

00:03:11.943 --> 00:03:18.141
But this is one of those things where, again, I lost my chat window and I know it's in here somewhere.

00:03:18.141 --> 00:03:37.633
But one of the things I wanted to talk about was somebody had requested I'm on Buzzsprout for this show Most of my stuff's on Captivate, but this one's on Buzzsprout and they had requested like, hey, I'd be interested in advertising on your show.

00:03:37.633 --> 00:03:40.722
Well, I'm not just going to put anybody on my show.

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And so I went over to listen to it and, lo and behold, it was our good friends Kyle and Cheryl from Google notebook, and I guess so.

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Then I looked it was some technical yeah, it was some technical show.

00:03:56.524 --> 00:04:06.764
But I looked and nowhere in there did it mention that it was an AI-generated show, and that's what made me mad.

00:04:06.764 --> 00:04:07.889
I mean it literally.

00:04:07.889 --> 00:04:10.268
You talk about somebody pushing somebody's buttons.

00:04:10.268 --> 00:04:17.766
My buttons were pushed, I went over to their website, clicked on Apple Podcasts and immediately left them a one-star review.

00:04:17.766 --> 00:04:25.793
Because for me, I was just it's one thing to use it right or to play I know Danny Brown is doing a show and I think he's announced that it's one thing to use it right or to play Like.

00:04:25.793 --> 00:04:29.894
I know Danny Brown is doing a show and I think he's announced that it's not real people but I just.

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For me, it was just the fact that somebody was passing this off as real people and I was just like and then so here's the question, right?

00:04:39.661 --> 00:04:42.863
So I'm like, how are you supposed to connect with a robot?

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You know, because they're.

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What's fun about it is A they always delve into something, strap in, you're going to do a deep dive.

00:04:49.928 --> 00:04:52.151
That's always in the first minute and a half or so.

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But I'm like, what if I didn't know this?

00:04:54.992 --> 00:05:00.557
And I really thought Cheryl was funny and I tuned in every week to listen to Cheryl and see what she's up to.

00:05:00.557 --> 00:05:05.163
And I was like and then I find out that they're not real.

00:05:05.163 --> 00:05:07.713
And I'm like, well, that'd be kind of weird to make a connection with somebody who's not real.

00:05:07.713 --> 00:05:21.673
And then I walked through the living room and there was Monica Geller with her brother Ross, and Rachel Green and Joey and Chandler, and I'm like none of those people are real but I feel like I know them right.

00:05:21.673 --> 00:05:31.632
But I guess the difference is I know when I'm watching TV that's really David Schwimmer and, you know, jennifer Courtney Cox.

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Yeah.

00:05:32.923 --> 00:05:35.067
Yeah, so I don't know.

00:05:35.067 --> 00:05:36.831
You know, chris says the notebook.

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Lm voices bye-bye trust.

00:05:38.862 --> 00:05:40.146
Yeah, exactly, that's me.

00:05:40.146 --> 00:05:46.487
So I was just immediately, the minute I recognized it and, like I say it's always, strap in, we're're going to deep dive, we're going to delve into this.

00:05:46.487 --> 00:05:56.387
And the minute I shut up, all right if I did, if jim and I were this the minute I said you know, and that's why we need to talk about it yeah, and that's a good point, dave yeah, see, that's not.

00:05:56.408 --> 00:05:58.012
I mean, they're right on top of you.

00:05:58.012 --> 00:06:03.490
100 exactly, I know, I know, I know, yes, huh, okay, yeah, and they are.

00:06:03.831 --> 00:06:05.173
It's uncanny timing.

00:06:05.173 --> 00:06:07.326
I mean it's just, they don't.

00:06:07.326 --> 00:06:15.064
They never interrupt each other, and maybe that's the next level to get out of uncanny valleys, where they interrupt each other or they never.

00:06:15.064 --> 00:06:18.387
They're never off point, like they never make a mistake.

00:06:18.387 --> 00:06:20.547
I mean, it is just, it's a bad.

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I told you this in pre-show.

00:06:21.569 --> 00:06:22.946
It's a bad morning show.

00:06:22.946 --> 00:06:26.939
It a bad.

00:06:26.939 --> 00:06:27.482
I told you this in pre-show.

00:06:27.482 --> 00:06:27.983
It's a bad morning show.

00:06:27.983 --> 00:06:30.208
It's, you know, it's Bob and Judy in the morning, right, and they're just blah, blah, blah, blah, blah, blah, blah, blah.

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You know, you've heard those syndicated morning shows of those folks and they just ramble through and those I think are real people.

00:06:36.504 --> 00:06:38.526
But this is bizarre.

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You know, I did some work this week with Notebook LLM and I had to listen to those voices again.

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I was like no, stop it.

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This is no, it'll get better, though I think it'll get better yeah, jeff says that's the scary thing, this is the worst it's going to be.

00:06:52.583 --> 00:06:53.846
It's only going to get better.

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Yeah, you know.

00:06:54.889 --> 00:06:56.860
And then that's the one thing.

00:06:56.860 --> 00:07:02.242
This is where maybe do you think having a video component of podcast is the best way to combat this.

00:07:02.242 --> 00:07:03.886
You know what I mean?

00:07:03.886 --> 00:07:05.470
All right, right, here's the thing, though.

00:07:05.911 --> 00:07:10.846
Hey Jen, I think that's obviously H-E-Y, I think it's G-E-N.

00:07:10.846 --> 00:07:25.045
Dot com, g-e-n, yeah, g-e-n dot com, and I don't know if it's dot com or dot A-I, but I can make a video version of me, and I was one click away and for some reason I just went.

00:07:25.045 --> 00:07:27.747
You know, I don't want a video version, because it was.

00:07:27.747 --> 00:07:41.615
They say don't move your hands and you just talk into the camera and somehow they spit you out, because as I'm watching the sales letter on HeyGen at HeyGencom thanks, jim and halfway through the guy's presentation, he goes oh, by the way, I'm not real, this is a computer version of me.

00:07:41.615 --> 00:07:45.898
And I presentation goes oh, by the way, I'm not real, this is a computer version of me.

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And I was like oh crap, I didn't know that, you know.

00:07:48.740 --> 00:07:50.127
So it can definitely fool people.

00:07:50.127 --> 00:07:52.567
Stephanie says is it always the same voices?

00:07:52.567 --> 00:07:53.583
Yeah, at this point.

00:07:53.583 --> 00:07:56.161
Maybe that'll be the thing I did.

00:07:56.201 --> 00:08:00.492
A thing that Ralph had talked about was you can have it review.

00:08:00.492 --> 00:08:06.639
You can have it do a podcast about your website review.

00:08:06.639 --> 00:08:07.605
You can have it do a podcast about your website.

00:08:07.605 --> 00:08:11.100
So I just did it to like I wanted to see if they came up with any good taglines or something for the School of Podcasting.

00:08:11.100 --> 00:08:13.043
I was like, well, that would be interesting.

00:08:13.043 --> 00:08:15.851
But yeah, chris says this is all about integrity.

00:08:15.851 --> 00:08:24.245
That's going to be the thing, and that's what made me mad is I was like because, look, I recognize Kyle and Cheryl, that's what I'm calling them.

00:08:24.865 --> 00:08:28.353
And so the minute I heard it, I was like, okay, is this being disclosed?

00:08:28.353 --> 00:08:29.314
That this is AI?

00:08:29.314 --> 00:08:33.130
And when it wasn't, I was like, seriously, it was, how dare you?

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I was like I give thee a one-star review.

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This is a notebook piece of crap.

00:08:39.489 --> 00:08:41.284
Because he didn't tell anybody.

00:08:41.284 --> 00:08:51.067
And I was like, eh, so, needless to say, you won't be hearing any spots on this show for that show.

00:08:51.067 --> 00:08:51.288
But I was.

00:08:51.288 --> 00:08:52.312
I just thought it was funny that.

00:08:52.312 --> 00:08:56.745
I just thought it was funny that I really was kind of like it pushed my buttons hard and I was like, well, but I look at fake people on tv.

00:08:56.745 --> 00:08:57.989
I'm like, yeah, but I know they're fake.

00:08:58.188 --> 00:09:20.302
That's the difference, and there are going to be people that don't know this is fake so if they disclosed, you would have been okay if they had said this is yeah, you know, this is bob and judy in the morning on, you know, doing this, I forget their names yeah, if they just said that yeah, I would be, that's fine yeah, okay, I think that was it, the fact they were passing it off.

00:09:20.383 --> 00:09:24.302
And the other thing I knew I thought was funny is there was one person's name, like.

00:09:24.302 --> 00:09:32.403
It was like you know, steve jones or whatever was the name of like was the host of the show, and then kyle and come on, I'm like wait, we're steve.

00:09:32.403 --> 00:09:37.221
Like the apple podcast is this is steve jones and I was like we're steve.

00:09:37.321 --> 00:09:38.965
So it was dave.

00:09:38.965 --> 00:09:42.150
I want to be careful we don't get too like.

00:09:42.150 --> 00:09:44.660
There's some really good applications for this.

00:09:44.660 --> 00:09:52.666
You know, certainly I mean we're kind of railing against the just have AI create it and then have AI voices read it.

00:09:52.666 --> 00:09:53.886
I mean I think we're.

00:09:53.886 --> 00:09:55.768
I think that's still a little you know.

00:09:55.768 --> 00:09:57.408
But think about.

00:09:57.609 --> 00:10:21.019
So I have a situation at work where we are our former CEO no longer with us and we have a lot of, we have a lot of his content from the past and the audio quality is terrible of it, right, so it's hard to listen to.

00:10:21.019 --> 00:10:24.023
But if I could get a few bits of audio from him where it is clear we did a 45-minute recording of him back in the 90s.

00:10:24.023 --> 00:10:24.942
That was on video and that was.

00:10:24.942 --> 00:10:27.926
It was very well done, right, the audio content.

00:10:27.926 --> 00:10:48.006
If I could clone that and then replay that as a dub over the bad audio to bring back to life some of those things that he had done, maybe in the 80s, when you know recording was difficult, that he had done maybe in the 80s when you know recording was difficult.

00:10:48.006 --> 00:10:49.833
Yeah, remember the old state players where you hit play and record.

00:10:49.833 --> 00:10:50.476
You know what I'm saying.

00:10:50.496 --> 00:10:51.841
He's talking about a microphone.

00:10:51.841 --> 00:10:52.361
This big.

00:10:52.482 --> 00:10:55.889
Yeah, it's like very expensive to get good audio back.

00:10:55.889 --> 00:10:57.332
Yeah, very expensive.

00:10:57.332 --> 00:11:10.663
So I think you know, that's just one application where and we kind of need to go through some of these uncanny valley experiences where it's just weird to us and that's fine if it is.

00:11:10.663 --> 00:11:18.703
But I think we need to go through some of these technology revisions, some of these initiatives, some of these things that we're going to do, these enhancements.

00:11:18.703 --> 00:11:20.528
There's a word there I just can't get it out.

00:11:20.528 --> 00:11:31.268
And to get to the point where, like can't get it out, and to get to the point where, like that's a really great use case of I recorded some audio for a voiceover and it wasn't.

00:11:31.288 --> 00:11:32.991
The quality of the recording wasn't as good as I wanted it.

00:11:32.991 --> 00:11:36.120
So I used 11 Labs Dub and I put my own.

00:11:36.120 --> 00:11:42.769
Yeah, they have a voice-to-voice and I just I have a good voice print now at 11 Labs Sounds good.

00:11:42.769 --> 00:11:48.076
I like it To run over the top of that and clean it up from an audio quality.

00:11:48.076 --> 00:11:50.865
It just mimicked to me what I was saying, but it fixed the audio.

00:11:51.265 --> 00:11:59.509
That kind of stuff doesn't happen if we don't try some of these experiments with AI and voice and some of those kinds of things.

00:11:59.509 --> 00:12:13.571
So I want to be careful not to throw out the baby with the bathwater, as we say in this, because I think there's going to be some really good things that are going to help us get better audio from our stuff.

00:12:13.571 --> 00:12:17.386
Or I'd love it if I could do a podcast and then go in and you can kind of do this in Descript today.

00:12:17.386 --> 00:12:30.144
Right, go in, clean up the script that Descript makes for you and then have it, redo it in my voice, but take out all the ums and you know the mistakes I made and whatever.

00:12:30.144 --> 00:12:34.542
Again, that doesn't happen unless we try some of these things.

00:12:34.542 --> 00:12:36.107
So I just want to be careful.

00:12:36.107 --> 00:12:48.308
We I know sometimes we rail and I've seen the comments out there and stuff we got to go through some of this, I think, to get some really good tools for and out on the back end yeah, steph has a question about this and I'll.

00:12:48.629 --> 00:12:52.208
I just found I just learned something as you were talking that I was like well, that's different.

00:12:52.208 --> 00:13:01.964
She says I want to have a rapid fire question on my podcast and I was thinking of using ai to have my guests say things like let's do it or I'm ready to kick off the rapid fire thoughts.

00:13:01.964 --> 00:13:03.126
That's a a no in my book.

00:13:03.126 --> 00:13:07.611
Never make a guest say something they didn't say Like a fun.

00:13:07.611 --> 00:13:08.059
You know what I mean.

00:13:08.059 --> 00:13:09.326
That would be an own my book.

00:13:09.940 --> 00:13:13.129
Well, unless they give you permission to do that, I mean, think about this.

00:13:13.129 --> 00:13:15.509
You get, you have a guest on an interview.

00:13:15.509 --> 00:13:20.585
This happens to us all the time they say something and then later on they go.

00:13:20.585 --> 00:13:23.870
Can you fix that to get them back in the studio?

00:13:23.870 --> 00:13:25.392
Re-record it?

00:13:25.392 --> 00:13:28.176
You're going to have different audio levels, whatever.

00:13:28.176 --> 00:13:35.591
If that would be a perfect thing to say okay, here's the text we're going to change it to, are you okay with that?

00:13:35.591 --> 00:13:39.490
Yes, run that text through AI.

00:13:39.490 --> 00:13:41.644
Let it say it the way they want.

00:13:41.644 --> 00:13:43.551
I think that's okay, right.

00:13:43.980 --> 00:13:44.982
Yeah, when I think about this.

00:13:44.982 --> 00:13:48.272
Now you're having your guests say I'm ready.

00:13:48.272 --> 00:13:50.044
Maybe that's not such a big deal.

00:13:50.044 --> 00:13:50.707
You know what I mean.

00:13:50.707 --> 00:13:54.971
But I just get worried about making anybody say anything that they didn't actually say.

00:13:54.971 --> 00:13:56.163
But if they messed it, up.

00:13:56.222 --> 00:13:57.206
You know what I?

00:13:57.226 --> 00:14:00.042
mean, but in saying let's do it, okay, yeah, it's not like they're going to go.

00:14:00.042 --> 00:14:06.307
So hey, I just listened to the episode, because number one guests don't listen to the episode because you know they were there, they don't need to.

00:14:06.307 --> 00:14:09.711
And I never said I was ready for the lightning round.

00:14:09.711 --> 00:14:11.111
It's not like they're going to call back.

00:14:11.111 --> 00:14:13.553
So I rescind my initial knee-jerk reaction.

00:14:13.553 --> 00:14:15.015
I just no, it's a good one, though.

00:14:15.015 --> 00:14:15.716
It's a good one.

00:14:15.796 --> 00:14:16.616
I think it's valid.

00:14:16.616 --> 00:14:19.562
You make a good point.

00:14:19.562 --> 00:14:21.046
Listen, we careful 11 labs.

00:14:21.046 --> 00:14:27.484
When you're doing a voice clone, they make you say a sentence that's a really weird sentence and you're like, why is this?

00:14:27.484 --> 00:14:40.917
It's because you're signing it in your voice, like that's so that I don't just grab a bunch of audio from something, clone it and then, you know, I could make either one of the current presidential candidates say anything that I want.

00:14:40.956 --> 00:14:51.892
I'm sure that's actually happening already oh yeah you know, know there's some integrity, there's some yeah, there's some things in there that we got to be very careful of, but it is.

00:14:51.892 --> 00:14:55.970
You know, I think I I don't think you're wrong to have that kind of reaction.

00:14:55.970 --> 00:14:57.686
I just think it's time.

00:14:57.686 --> 00:15:12.246
Listen, we've talked about this AI stuff for the last I don't know five, six, seven weeks, and, and as we were chatting in pre-show, I got the feeling that you were like let's stop talking about it, like we've talked about it enough.

00:15:12.246 --> 00:15:14.087
No, this is we.

00:15:14.087 --> 00:15:14.408
This.

00:15:14.408 --> 00:15:17.029
We're on the cusp of some really interesting things.

00:15:17.551 --> 00:15:20.533
I'd kind of gotten bored with podcasting last year.

00:15:20.533 --> 00:15:23.575
Nothing new, blah, blah.

00:15:23.575 --> 00:15:28.577
Dynamic ad insertion, blah, you know, blah, blah, blah, ads, whatever.

00:15:28.577 --> 00:15:29.861
I just kind of got bored with it.

00:15:29.861 --> 00:15:44.232
This new AI stuff and thinking about voice and voice prints and voice quality and some of the things we can do with it, some of the things Descript is doing with it, some of the things I use, auphonic, some of the things they're doing with it.

00:15:44.232 --> 00:15:45.934
You just kind of go Otterai.

00:15:45.934 --> 00:15:49.009
I mean, there's getting to be some really helpful tools.

00:15:49.009 --> 00:15:55.913
So I think we should continue to give it heavy scrutiny, but realize that it's coming.

00:15:55.913 --> 00:15:57.947
The train is coming.

00:15:57.947 --> 00:16:00.629
How are we going to embrace this in a way that makes sense?

00:16:01.220 --> 00:16:02.426
Well, here's the interesting thing.

00:16:02.426 --> 00:16:04.764
Let's play a little Kyle and Cheryl here.

00:16:04.764 --> 00:16:05.345
I told it to.

00:16:05.345 --> 00:16:09.552
I told Kyle and Cheryl to go look at the school of podcastingcom.

00:16:10.320 --> 00:16:11.945
Ever think about starting a podcast.

00:16:11.945 --> 00:16:15.442
I mean, it's such a cool way to connect with people right, share what you love, you know.

00:16:15.442 --> 00:16:17.506
But I totally get it.

00:16:17.506 --> 00:16:23.822
All the tech stuff microphones, editing it can feel like everyone's speaking another language.

00:16:24.423 --> 00:16:26.144
Yeah, it's a whole world in itself, isn't it?

00:16:26.144 --> 00:16:28.967
It's easy to get lost in it all, especially when you're just starting out.

00:16:29.268 --> 00:16:29.769
For sure.

00:16:29.769 --> 00:16:31.551
That's what this deep dive is all about.

00:16:31.551 --> 00:16:37.417
Right, deep dive this time we're learning from the best, dave Jackson from the School of Podcasting.

00:16:41.000 --> 00:16:41.881
All right, we get the idea, but on the screen.

00:16:41.881 --> 00:16:45.971
So I did that yesterday, totally forgot about it, listened about that much of it and was like, all right, yeah, it's Kyle and Cheryl.

00:16:45.971 --> 00:16:52.427
But then I come in here today and I didn't realize they've made a study guide, they've got common questions.

00:16:52.427 --> 00:16:55.850
It's basically making a guide for you to learn whatever the heck.

00:16:55.850 --> 00:16:58.649
And in this case I just put them at my website.

00:16:58.649 --> 00:17:04.248
So if I go into the study guide and I have no idea what's going to come up here, so that's always kind of fun.

00:17:04.248 --> 00:17:11.042
But right now it's a lovely spinning blue ball of just you know, sit here and wait while it's generating a new note from this.

00:17:11.042 --> 00:17:16.513
But apparently, because I was on a webinar, here we go.

00:17:16.513 --> 00:17:19.092
What are the common mistakes podcasters make?

00:17:19.092 --> 00:17:24.667
How does Dave Jackson experience qualify him to teach others about podcasting?

00:17:24.667 --> 00:17:31.857
Interesting, so it's, you know, it might give you some ideas for episodes, or I just need to look through this.

00:17:31.897 --> 00:17:33.261
But I didn't realize it did all this.

00:17:33.261 --> 00:17:37.813
Here's a study guide, here's the top questions, blah, blah, blah.

00:17:37.813 --> 00:17:38.680
So it's again.

00:17:38.680 --> 00:17:39.820
You know it's not all bad, but I was just like wait, what?

00:17:39.820 --> 00:17:40.082
Oh, it's not.

00:17:40.082 --> 00:17:40.662
Are we switching back to us?

00:17:40.662 --> 00:17:43.064
Yes, we had this, okay, yes, but I was just like, wait, what?

00:17:43.064 --> 00:17:44.025
Oh, it's not.

00:17:44.025 --> 00:17:45.165
Are we switching back to us?

00:17:45.165 --> 00:17:47.669
Yes, we had this, okay, yes, you're over here now, jim.

00:17:47.669 --> 00:17:49.730
Okay, I was like where'd the screen go?

00:17:49.730 --> 00:17:51.491
So it's interesting.

00:17:51.491 --> 00:17:55.355
Stephanie wanted to know are you on the free or paid plan?

00:17:55.536 --> 00:17:56.777
Yeah, I'm on the paid plan.

00:17:56.817 --> 00:17:57.336
Yeah, me too.

00:17:57.336 --> 00:18:07.025
I think I'm on the $5 plan, use AI a lot.

00:18:07.025 --> 00:18:12.526
But this thing is interesting, jody Krangle says I know there are good applications, but like everything technology, everything technology lots of folks will push the envelope past the point of no return.

00:18:12.526 --> 00:18:25.692
Yeah, it's one of those things where I'm like how long, jim, till we clone our voices right, throw it into something like this, give it a script and go back to bed, and then you know it'd be me going.

00:18:25.692 --> 00:18:29.349
You know, hey, welcome to Ask the Podcast Coach, and Jim would be going a hundred percent.

00:18:29.349 --> 00:18:30.300
Let's do a deep dive.

00:18:32.265 --> 00:18:33.607
Yeah, let's do a deep dive.

00:18:33.607 --> 00:18:55.628
The tell right In AI, in open AI, the tell was in an ever-evolving world.

00:18:55.628 --> 00:18:59.191
That was another, if you had it generate a blog post for you.

00:18:59.191 --> 00:19:00.490
It'd always start with in an ever evolving world.

00:19:00.490 --> 00:19:04.854
So there's some tells out there, I think, the difference, daves, we enjoy this process.

00:19:04.854 --> 00:19:08.976
It wouldn't make much sense for us to do that, just wouldn't.

00:19:08.976 --> 00:19:10.076
I wouldn't be interested in it.

00:19:10.076 --> 00:19:12.958
I have no intention of letting an AI take over for me.

00:19:16.859 --> 00:19:22.085
I mean we could program a bot that when you type in your question it would somehow send the answer.

00:19:22.085 --> 00:19:32.949
You know, there's got to be a way to just automate this to where you know, cause I've already had companies that have uploaded like every episode of my stuff and then you ask it a question.

00:19:32.949 --> 00:19:34.364
I'm like, yeah, I kind of don't like that.

00:19:34.364 --> 00:19:34.965
And they're like why?

00:19:34.965 --> 00:19:38.444
And I'm like because I, I charge people for that?

00:19:38.444 --> 00:19:41.143
Jeff has a great point.

00:19:41.143 --> 00:19:49.828
Jeff C says that we must figure out how to rise above and find the new ways to be authentic, because there's no, you know, we're not going to put this genie back in the bottle.

00:19:50.380 --> 00:19:51.163
No, it's out.

00:19:51.163 --> 00:19:52.749
Indeed, we're not going to.

00:19:52.749 --> 00:19:54.731
It's coming, whether we like it or not.

00:19:55.499 --> 00:19:58.108
Yeah, so I'm with Jeff and Chris.

00:19:58.108 --> 00:20:00.840
I'm like, pardon me, like Adam Curry.

00:20:00.840 --> 00:20:03.784
His thing on this is like hey, do more of it.

00:20:03.784 --> 00:20:05.805
Like Adam Curry, his thing on this is like hey, do more of it Everybody.

00:20:05.805 --> 00:20:10.808
If you want to make a podcast now, just chat, gpt it and notebook LM baby.

00:20:10.808 --> 00:20:12.009
He's like because it's crap.

00:20:12.009 --> 00:20:18.414
He goes and put it all on Spotify and he goes because they just want content, they don't care if it's good or not.

00:20:18.414 --> 00:20:21.737
And he's like because it'll just make me sound that much better.

00:20:21.737 --> 00:20:24.482
And I was like that's interesting's interesting.

00:20:24.482 --> 00:20:26.949
Yeah, I'm kind of with that I like that.

00:20:26.989 --> 00:20:40.361
I think we'll get to a point and we may be kind of close, where it's not the content, it's actually the content itself may actually be better than when we do it, because dude amen, because here's the thing.

00:20:40.422 --> 00:20:44.608
Notice when we hit this and they just got right to the topic.

00:20:44.648 --> 00:20:47.714
He says, podcasting didn't just change his life.

00:20:47.714 --> 00:20:50.268
Kyle has amazing pipes Come on, give me some.

00:20:50.268 --> 00:20:50.730
Kyle.

00:20:51.640 --> 00:20:53.428
Seriously, that's intense.

00:20:53.619 --> 00:20:55.039
Right, he was doing this podcast.

00:20:55.039 --> 00:20:56.384
Seriously, that's intense.

00:20:56.384 --> 00:20:57.248
I could talk like Kyle.

00:20:58.442 --> 00:21:03.633
Is he like really tight shirt, suit, jacket, that just doesn't fit quite right.

00:21:06.519 --> 00:21:10.711
But here's the thing I listen, the fun thing about working in podcasting like even a pod page, I get to listen to a lot of podcasts.

00:21:10.711 --> 00:21:20.061
Like, if I'm working on your website I'm clicking play while I'm there and look, this podcast is not the best podcast in the world the school of podcast.

00:21:20.061 --> 00:21:33.217
But when you spend like here's the thing, I could call up my best friend right now and we could talk about Eddie Van Halen and how David Lee Roth just turned 70.

00:21:33.217 --> 00:21:35.728
I'm like, wait, david Lee Roth just turned 70?

00:21:35.728 --> 00:21:35.728
.

00:21:35.728 --> 00:21:37.688
I'm like, yeah, david Lee Roth turned 70 this week.

00:21:38.180 --> 00:21:40.528
You know, now there's no focus to that.

00:21:40.528 --> 00:21:50.685
There's no, you know, it's just us talking and I think people forget that a podcast is content intended for an audience.

00:21:50.685 --> 00:21:53.431
Now, you don't have to care about that.

00:21:53.431 --> 00:22:11.352
But I mean it was easily six minutes of just shooting the you know breeze and I was like, wow, I thought this was a show about movies and even I mean I love Jen Briney and it's a good show once they get to the point.

00:22:11.352 --> 00:22:22.724
But there's a show called we're Not Wrong and they spend at least five minutes making fun of something that I don't care about and I'm like, please, this is where I want chapters so I can go get to the content.

00:22:22.724 --> 00:22:27.084
The chat, gpt thing, the Google notebook here there's no chit chat.

00:22:27.084 --> 00:22:27.625
They're not.

00:22:27.705 --> 00:22:29.089
Like Kyle, what did you do this week?

00:22:29.089 --> 00:22:32.426
Well, my cat was scratching the couch again, so we got to get a new couch.

00:22:32.426 --> 00:22:36.201
So we went down to Big Lots Can't believe a couch is a hundred bucks, you know.

00:22:36.201 --> 00:22:37.944
Like no, they just got right to the.

00:22:37.944 --> 00:22:40.268
So that's what we can learn from this.

00:22:40.268 --> 00:22:43.652
Now I always say it's, I'm not anti-chitchat.

00:22:43.652 --> 00:22:50.008
I'm anti-chitchat at the beginning, like put it at the end or weave it in somewhere.

00:22:50.008 --> 00:23:00.240
But when the title says how to turn dog poop into gold and you're not talking about that, like that's why I hit play, I want to learn how to you know, holy cow.

00:23:00.240 --> 00:23:02.182
Stephanie has a follow-up question.

00:23:02.182 --> 00:23:07.145
She says I didn't get a chance to ask them because it's an idea.

00:23:07.145 --> 00:23:08.787
Wait, it's an idea I have.

00:23:08.787 --> 00:23:11.648
Now she's talking about again having the guests.

00:23:11.648 --> 00:23:13.029
I'll reach out to them and ask them.

00:23:13.029 --> 00:23:18.874
They maybe just send me a voice note For me just to say let's do it.

00:23:18.874 --> 00:23:21.520
See, part of me goes.

00:23:21.520 --> 00:23:23.086
No, you should definitely get their permission.

00:23:23.086 --> 00:23:27.701
Yeah, no, you should, yeah yeah, it's just it's just a note.

00:23:27.881 --> 00:23:36.226
It's always worth it to get their permission, that's oh well then, and this is spooky, this is why I didn't do the hey jen thing and make a video version of me.

00:23:36.226 --> 00:23:38.317
Jody says who's a voice actor?

00:23:38.317 --> 00:23:50.759
Jody says I've heard some voice actors putting their voice in there and then finding their voices in places that they didn't consent to, so that's something worth keeping an eye on, because I mean, jody, I wonder what the terms are in there.

00:23:51.080 --> 00:23:52.807
I wonder what those terms for?

00:23:52.807 --> 00:23:55.257
If you're putting your voice, you know there's two different.

00:23:55.257 --> 00:24:01.980
They have two different the free version you can do some voice cloning on, and then they actually have a model that you can train on.

00:24:01.980 --> 00:24:04.968
The paid version you can go, go in there, you get depending on what you pay you get.

00:24:04.968 --> 00:24:12.907
And I just started doing this, so I'm not an expert on it, but I actually liked some of the work it did on the free version before I bought it.

00:24:13.134 --> 00:24:15.780
The paid voice, the training I did on the voice.

00:24:15.780 --> 00:24:31.384
I put two or three hours worth of my voice in and then I put in you know the text and had it read it and it read it really slow, with no emotion, kind of thing, and I thought, oh okay, I'm going to have to do some training on this.

00:24:31.384 --> 00:24:46.428
Those, the actor, the voice actors, if that's what we're going to call them you may be offended by me saying that about them, but those voices that are on 11 Labs, the canned ones I think they've spent a lot of time working on those voices and training those things.

00:24:46.428 --> 00:24:54.588
I think I, if I want my voice to do the same thing based on text, I think I'm going to have to do some work in there to get it the way I want it.

00:24:54.588 --> 00:24:55.996
You know the way I say things.

00:24:56.037 --> 00:25:00.722
The other thing that may be is you may play that those back of your voice.

00:25:00.722 --> 00:25:07.959
It's like listening to your voice the very first time when you do recording and you're like, oh, that's me, because you hear yourself different.

00:25:07.959 --> 00:25:15.157
Right, you have an idea in your head of how you actually talk and that's not actually sometimes the way you talk.

00:25:15.157 --> 00:25:19.307
So when you hear yourself the first time, you're like, oh my God, this is terrible.

00:25:19.307 --> 00:25:20.776
There there may be.

00:25:20.776 --> 00:25:58.038
You know, you feed in 5 or 10 hours worth of your audio that you've done on your podcast and you have AI do its magic to it and you have it read some sentences and you then maybe, after it reads some, maybe you should read some and just see, is it all that different of how you sound that is actually different from what's real.

00:25:58.038 --> 00:25:59.823
So that may be something Just keep in mind.

00:25:59.823 --> 00:26:01.645
We all have this impression of ourselves.

00:26:01.685 --> 00:26:09.262
I do this sometimes too, I'll look in the mirror myself all of about you know 10 seconds a morning when I'm, you know, just get to make sure my hair is going the right direction.

00:26:09.262 --> 00:26:14.507
Right, and so we all have, and I think sometimes this pertains to our voice too.

00:26:14.507 --> 00:26:19.386
I think we have some idea of how we come across, and I'm not sure it's always accurate.

00:26:20.194 --> 00:26:21.176
Well, that's the fun thing.

00:26:21.176 --> 00:26:27.868
If they go back and make a voice imprint of the early days of the school of podcasting, my voice is it's an octave up.

00:26:27.868 --> 00:26:30.460
Yeah, it's like hey, welcome to the school of podcasting.

00:26:30.460 --> 00:26:31.221
I'm Dave Jackson.

00:26:31.221 --> 00:26:32.663
Like, who is that?

00:26:32.663 --> 00:26:34.689
Holy cow, you know?

00:26:35.555 --> 00:26:37.218
I was like 12 when I started.

00:26:37.218 --> 00:26:40.521
Gary says I'm using AI to help with workflow.

00:26:40.521 --> 00:26:49.623
I have to do an economic update video every two weeks, so I created a GPT to structure my episode scripts based on new data.

00:26:49.623 --> 00:26:51.105
Makes the process quicker.

00:26:51.105 --> 00:26:51.887
See that to me.

00:26:51.887 --> 00:26:53.657
Yeah, it's an assistant.

00:26:53.657 --> 00:26:58.939
It's you know, if you're having AI do your hobby for you, you should probably look for another hobby.

00:26:58.939 --> 00:26:59.942
That's a great point.

00:26:59.942 --> 00:27:04.855
If you're podcasting for business, use AI passion versus profit.

00:27:04.855 --> 00:27:05.655
That's from Edge.

00:27:07.076 --> 00:27:08.037
But if you had a disability?

00:27:08.857 --> 00:27:12.798
and you couldn't speak, or I mean this is right.

00:27:12.798 --> 00:27:15.500
I mean there are some things we've got to get to this point.

00:27:15.500 --> 00:27:42.630
There's some things that may help and again, these are all edge cases and I'm not trying to rebuke or say anything to anybody, but there's some edge cases on this one but it would, it could be helpful in a situation where maybe you're not able to speak like you need to, but you've got great writing content, and so how great would that be is, if you're a writer but not a speaker, to be able to write it and then have a AI voice actor, so to speak.

00:27:42.630 --> 00:27:46.872
Again, jody, sorry, but AI voice do it for you.

00:27:46.872 --> 00:27:51.074
They're not technically actors because they're not really alive, so I'm just going to call him a voice.

00:27:54.237 --> 00:27:55.278
And that could help with the disability.

00:27:55.278 --> 00:27:58.565
Yeah, jody says if you don't enjoy it, why the heck are you doing it?

00:27:58.884 --> 00:28:01.368
Yeah, so, why clone your voice just to hit a button?

00:28:01.368 --> 00:28:04.469
Well, because there are people that are lazy.

00:28:04.469 --> 00:28:04.914
That's basically it.

00:28:04.914 --> 00:28:10.548
And in some cases they've been told look this person, they're sleeping.

00:28:10.548 --> 00:28:13.981
Throw it in a chat GPT, do this, it'll make the courses for you.

00:28:13.981 --> 00:28:14.683
I saw one.

00:28:14.683 --> 00:28:21.605
Literally it was like a chat GPT will make the script, will write the copy, will make the course.

00:28:21.605 --> 00:28:28.215
Blah, blah, blah the copy.

00:28:28.215 --> 00:28:28.676
We'll make the course.

00:28:28.676 --> 00:28:29.098
Blah, blah, blah.

00:28:29.098 --> 00:28:30.364
Three easy payments 317.

00:28:30.364 --> 00:28:31.046
Click here and be a millionaire.

00:28:31.046 --> 00:28:32.170
And I was like that makes me want to curse.

00:28:32.170 --> 00:28:33.054
I was like, no, it's not that easy.

00:28:33.054 --> 00:28:34.457
I'm like is it possible?

00:28:34.457 --> 00:28:36.362
Yes, is it guaranteed?

00:28:36.362 --> 00:28:38.046
I don't see that there on the page.

00:28:38.066 --> 00:28:40.817
So that's certainly not guaranteed, but it could be helpful.

00:28:40.817 --> 00:28:46.497
I mean, maybe you're a great writer, oh, and notison, oh, david Pérez, and not a great great speaker Like this is.

00:28:46.497 --> 00:28:47.843
You know, I want to be careful on this.

00:28:47.843 --> 00:28:55.494
I mean, there are people who are way better writing than they are speaking, and if they could write out their podcast I remember Randy Cantrell in the early days.

00:28:56.134 --> 00:29:03.898
He would write I think I've heard him say this on his podcast he would write out the script and have it all ready and then he would go through and read that and he'd put that script online.

00:29:03.898 --> 00:29:15.325
I think he's moved away from that, but some of us may just be better at writing and so having that AI voice cover it for us may be less distracting.

00:29:15.325 --> 00:29:32.492
Just to be 100% honest, those AI voices get it pretty good and if I'm stumbling and I can't read things and I'm not very good at it, you know, when you're trying to read something on, you know like, like you've been recording your book right, it's hard, it's hard.

00:29:32.492 --> 00:29:57.532
What if you could just pull on your voice and let you, for the intention of just getting your book content read and you not having to sit in a recording studio for 19 weekends to get it done.

00:29:57.532 --> 00:30:00.743
I mean, that kind of makes sense to me, doesn't it?

00:30:01.496 --> 00:30:03.644
If it was a good read, I guess that would work.

00:30:03.644 --> 00:30:04.627
Yeah, in a way I mean to me that would.

00:30:04.647 --> 00:30:23.259
If it was a good read, I guess I guess that would work yeah, in a way I mean, but to me that would make sense for your book, like, I think, a perfect use case of your cloned voice reading your book, getting that thing done, because it's not easy, yeah, but the fun thing if profit from your podcastcom book.

00:30:23.901 --> 00:30:30.201
As I reading the book because the book came out four years ago I'm also updating it I'm like, okay, I wouldn't say that anymore.

00:30:30.201 --> 00:30:32.963
There are times when I'm like let's go off script, shall we?

00:30:32.963 --> 00:30:34.380
Chris has a great point.

00:30:34.380 --> 00:30:37.884
He says this is why live video and interaction is a key component in all of this.

00:30:37.884 --> 00:30:53.597
Oh, yeah, although I'm sure it's just a matter of time until kyle and cheryl, you know, have video and then we I mean there's already a musician I forget her name, but it's ai and her music's, all you know, done by professional producers and this and that.

00:30:53.597 --> 00:31:06.499
And I remember there's a musician I follow on youtube and they're like the beauty of this is she doesn't get tired when she tours and she's always willing to do an interview and it was just a very polite and she's like as a musician.

00:31:06.499 --> 00:31:10.861
Let me be the first to wave the bird at you guys, like I'm sorry, I have to sleep.

00:31:10.861 --> 00:31:13.881
I'm sorry, you know it was just kind of.

00:31:14.040 --> 00:31:19.756
it's like when people go well, you know we'll get back to the content, we have to do the stupid sponsor thing.

00:31:19.756 --> 00:31:25.401
So when they're like going well, you know our stupid musicians have to eat and sleep and, you know, want to get paid.

00:31:25.401 --> 00:31:27.721
So it was very interesting.

00:31:27.721 --> 00:31:37.809
Jody says there are marketing agencies that use AI to give them a middle of the road what everyone else is doing ideas and then going in a complete opposite direction.

00:31:37.809 --> 00:31:38.770
That's not a bad idea.

00:31:38.770 --> 00:31:40.332
I'll give you an example.

00:31:45.015 --> 00:32:00.257
My next episode of the School of Podcasting was pretty much done like in terms of me fleshing out my ideas and because I've been going to the movies and there's a lot of things that podcasters can learn from the movie industry right now, kind of like what Jody said, it's here's what they're doing, let's not do that, you know, kind of thing.

00:32:00.257 --> 00:32:03.919
And so I asked ChatGPT last time like what can podcasters learn?

00:32:03.919 --> 00:32:05.760
No, I went to no at first.

00:32:05.760 --> 00:32:06.881
I asked chat GPT.

00:32:06.881 --> 00:32:10.063
I said what can podcasters learn from the movie industry?

00:32:10.063 --> 00:32:15.886
And it brought out stuff like oh, we are, we're both in the storytelling, you know business.

00:32:15.946 --> 00:32:17.167
Basically I'm like that's a good point.

00:32:17.167 --> 00:32:19.028
All right, I'm going to throw that in there, you know.

00:32:19.028 --> 00:32:24.893
And then I went over to perplexity and I said what are the recent stats on the movie industry?

00:32:24.893 --> 00:32:32.161
And it gave me like they lost 38% of their audience.

00:32:32.161 --> 00:32:32.824
And I was like, oh, that's good.

00:32:32.824 --> 00:32:33.467
And why did I ask perplexity?

00:32:33.467 --> 00:32:35.736
Because it gave me the link to where I could go and double check and verify the information.

00:32:35.736 --> 00:32:37.557
So there are times when I like it.

00:32:37.557 --> 00:32:45.807
I mean I could have asked Google, but then I'd get you know 10 results that are all ads that may not be, you know good for lack of a better phrase.

00:32:45.906 --> 00:32:49.290
But yeah, by doing that, jody says, then they can come up with something new and interesting.

00:32:49.290 --> 00:33:00.242
Yeah, my whole thing is you can't be a thought leader if you're just quoting ChatGPT because all their stuff is, you know, years old.

00:33:00.242 --> 00:33:01.263
So Bandrew says Bandrew in the house.

00:33:01.263 --> 00:33:06.798
It was your constant discussion about chit chat going at the end that made me get to the point and move chit chat to the end.

00:33:06.798 --> 00:33:10.106
Yeah, I've just never, and I don't mind like we do.

00:33:10.106 --> 00:33:22.612
You know jim would be like oh, it's national hot dog donut, whatever day he's going, you know, but we don't spend six minutes on the fact that it's, you know, sausage, maple, sausage day or whatever.

00:33:22.632 --> 00:33:25.240
No, we know, we just get right to the commercials.

00:33:26.056 --> 00:33:28.441
Right, yeah, well, that's it.

00:33:28.441 --> 00:33:29.343
It's one of those things.

00:33:29.343 --> 00:33:33.681
Yeah, tom Webster of the book, you know the audience is listening.

00:33:33.681 --> 00:33:34.743
He made a great point.

00:33:34.743 --> 00:33:40.118
He says you know, when you turn on your favorite TV show, it doesn't start off with a bunch of ads like for like seven minutes.

00:33:40.118 --> 00:33:44.086
Then I'm like you might have an ad before it starts, but like in the.

00:33:44.086 --> 00:33:49.897
You know, but there are ads in your shows.

00:33:49.897 --> 00:33:52.671
By the way, every time you see somebody at a desk and they just so happen to have their laptop open and you're seeing the Apple logo.

00:33:52.671 --> 00:33:55.179
Trust me, they're getting paid to have that on that.

00:33:55.179 --> 00:34:00.577
Yeah, steph says I like when people have chit chat at the end to to fade out of the podcast.

00:34:01.038 --> 00:34:06.902
I mean, my favorite is Sam and James Cridland on Pod News Weekly and at the end they're just like so how was your week?

00:34:06.902 --> 00:34:12.382
I was doing this and doing that, and it's not that people don't want to know that they just again.

00:34:12.382 --> 00:34:14.266
The title of the episode is the Promise.

00:34:14.266 --> 00:34:20.342
You should get to that as quickly as you can, and so I'm going to, so I'm going to make a case against that.

00:34:20.382 --> 00:34:21.222
just here for a second.

00:34:21.222 --> 00:34:23.206
All right, so work with me on this.

00:34:23.525 --> 00:34:27.291
You know, Cheryl would never argue with me, I'm just I know.

00:34:27.590 --> 00:34:28.831
That's how you know.

00:34:28.831 --> 00:34:29.954
We're not AI.

00:34:30.353 --> 00:34:33.239
She'd just go a hundred percent, maybe we are.

00:34:33.239 --> 00:34:36.764
But let's dive into that, go ahead yeah.

00:34:37.204 --> 00:34:37.385
No.

00:34:37.385 --> 00:34:59.106
So I think oftentimes when I listen especially when I listen to long-form content the views expressed by those individuals during the podcast are filtered through oftentimes the week or the month or whatever's going on in their life at that time, and sometimes what makes the content the most interesting is hearing it through the lens of how they're actually feeling.

00:34:59.106 --> 00:35:08.389
And so when I do get a little banter, I get a little chit-chat in the beginning, I get a feeling for where that person is in the moment.

00:35:08.389 --> 00:35:10.942
It's not just someone coming to give me information.

00:35:10.942 --> 00:35:13.367
I hear it from a true and a.

00:35:13.367 --> 00:35:15.795
I hear it from an emotional standpoint.

00:35:15.795 --> 00:35:17.739
It's almost like emotional communication.

00:35:17.739 --> 00:35:21.208
Right, I know how their week's been or I know what they're thinking or I know.

00:35:21.976 --> 00:35:24.164
Sometimes there's even banter in the beginning.

00:35:24.164 --> 00:35:26.715
That's going to add flavor to the content.

00:35:26.715 --> 00:35:29.581
Later in the show there may be some things said.

00:35:29.581 --> 00:35:31.403
There were some callbacks that are happening.

00:35:31.403 --> 00:35:33.628
Whatever that do it.

00:35:33.628 --> 00:35:35.639
It also helps me get to know them a little bit.

00:35:35.639 --> 00:35:37.101
Now, can you do that at the end?

00:35:37.101 --> 00:35:39.646
Yeah, but I kind of like it.

00:35:39.646 --> 00:35:41.896
I kind of like it in the beginning.

00:35:41.896 --> 00:35:45.065
I like to know they're my friends, right?

00:35:45.065 --> 00:35:52.945
I have listened to these shows because I like these people, and so I want to know what's the first thing we do when we get together as humans.

00:35:52.945 --> 00:35:56.351
Hey, we did this morning in the pre-show how was your week?

00:35:56.351 --> 00:35:56.853
How was your week?

00:35:56.853 --> 00:35:59.541
Yeah, we don't go right to the.

00:35:59.541 --> 00:36:00.826
What are we going to talk about?

00:36:00.826 --> 00:36:02.777
I want to know who you are.

00:36:02.777 --> 00:36:11.507
So I think, if you're trying to make a connection, if you're really trying to be a human podcast, I actually think that banter up front is kind of important.

00:36:12.427 --> 00:36:15.150
For the people that regularly listen to the show True.

00:36:15.150 --> 00:36:19.023
True, now the first birthday shows up.

00:36:19.023 --> 00:36:20.572
They're like I don't care about.

00:36:20.572 --> 00:36:21.034
Their car broke down.

00:36:21.315 --> 00:36:28.942
They most likely came because there's a recommendation, and so they're going to they're going to they're going to forgive that, like they're going to.

00:36:29.081 --> 00:36:39.552
It's just like when you're at a party with a bunch of new people and you don't know who those people are and you go in and have that small talk with them, right, that small talk is actually kind of important to get to know them a little bit.

00:36:39.552 --> 00:36:51.606
Oh, you like this or you're like that, and so I kind of think it gives us some social clues to help us better understand the people that we're listening to.

00:36:52.737 --> 00:37:10.960
Well, that's kind of true, because for me it drives me nuts when it takes Conan O'Brien 10 minutes to get to the guest and all he's doing is berating and I forget his assistant, who laughs at everything he says.

00:37:10.960 --> 00:37:20.126
So he could say I need a Coke and she'd be like like that's her job is to laugh at everything he says and he's.

00:37:20.126 --> 00:37:21.309
She's been with him forever.

00:37:21.309 --> 00:37:27.148
But I literally go like, if you look at, if I have an app that lets me skip, I have it set to 10 minutes.

00:37:27.148 --> 00:37:28.481
It drives me nuts.

00:37:28.614 --> 00:37:34.304
But I know other people that love that banter because they know his two.

00:37:34.304 --> 00:37:41.242
You know one's a producer and one's his assistant and they tune in for the banter and they could care less who the guest is.

00:37:41.242 --> 00:37:45.626
Tamada, I'm like for me, best first impression, move it to the end.

00:37:45.626 --> 00:37:50.025
But I get your point If you know the guest, because it's weird, I'm that way.

00:37:50.025 --> 00:37:55.875
I used to hate Marc Maron's opening banter because he always gets kind of political and blah, blah, blah.

00:37:55.875 --> 00:38:06.003
But there are times when he'll be like I was doing this gig in Albuquerque and this guy comes up to me after the show Like there were stories, but meanwhile he was interviewing you know somebody.

00:38:06.003 --> 00:38:06.583
I wanted to.

00:38:06.583 --> 00:38:09.126
So yeah, I can go both ways.

00:38:09.126 --> 00:38:16.172
I just think, as a first impression to a brand new listener maybe not, but there is a back forward button.

00:38:16.795 --> 00:38:18.748
I think it's more important actually for the new listener.

00:38:18.748 --> 00:38:20.860
Yeah, yeah, it's the introduction to you.

00:38:20.860 --> 00:38:22.840
It's not like, like.

00:38:22.840 --> 00:38:31.047
So I listened to the wall street journal podcast now and it's you know, it's a bunch of voices Luke Vargas and some of those and they just jump right in.

00:38:31.047 --> 00:38:42.936
I mean, if you want a podcast that's going to have information Tracy Hunt is another one of their hosts and there are times I'm like, when we get done, I'm like you know, I'd like to know a little bit more about Luke.

00:38:42.956 --> 00:38:45.097
Like when we get done, I'm like you know, I'd like to know a little bit more about Luke.

00:38:45.097 --> 00:38:57.992
Like I wish they would let their they have a host on Saturday that does this, does an episode, and she kind of I forget what her Fontana, francesca, fontana, and Francesca adds a little bit of commentary in her.

00:38:57.992 --> 00:39:03.447
It's like she sneaks in these little jabs.

00:39:03.447 --> 00:39:20.137
Now it's news, so she has to be careful when she's doing this.

00:39:20.137 --> 00:39:25.789
But you get a little glimpse into her personality, right, and we just spent in the AI conversation a bunch of time saying it's really more important that they get a glimpse of who you are.

00:39:25.789 --> 00:39:28.297
I think if they like that glimpse.

00:39:28.297 --> 00:39:34.289
They'll stay, regardless of if the information is valid for what they're doing or not.

00:39:34.289 --> 00:39:38.507
If they start to like you as a person, I think they'll keep showing up.

00:39:38.507 --> 00:39:47.722
I have no emotional connection to any of those hosts on the Wall Street Journal podcast, I mean, so I think it's more important.

00:39:48.135 --> 00:39:54.161
Jody says a good intro or outro creates an excellent audio brand for your podcast, and of course she does a show about audio branding.

00:39:54.161 --> 00:39:59.802
It makes it memorable, it allows it to stand out and really feel like you.

00:39:59.802 --> 00:40:01.204
So there we go.

00:40:01.204 --> 00:40:03.588
Yeah, as long as it's.

00:40:03.588 --> 00:40:16.610
The other thing, too is there's chit chat that's interesting, and then there's chit chat that's really boring, you know, but I guess that depends on, again, if I am a brand new holder yeah, I have the holder right, I think.

00:40:16.811 --> 00:40:22.925
And again, you can do anything you want in podcasting, as long as you do it our way, let's be really clear about this.

00:40:23.525 --> 00:40:25.068
Yeah, no, I think it's I of the beholder.

00:40:25.068 --> 00:40:26.400
What are you trying to do with it?

00:40:26.400 --> 00:40:27.940
You know where are you trying to go.

00:40:27.940 --> 00:40:29.119
What do you want?

00:40:29.119 --> 00:40:34.467
You know there are folks who, I think, live and die for the banter.

00:40:34.467 --> 00:40:36.097
There are some who don't.

00:40:36.097 --> 00:40:41.764
You know if I'm going to get, if I'm going to YouTube and I want to get my washing machine fixed and I want the instructions on how to do that.

00:40:41.764 --> 00:40:45.771
I don't want the guy to banter on and on about how his date was.

00:40:45.771 --> 00:40:49.898
Just get to the freaking washer, right.

00:40:49.898 --> 00:40:54.708
But if these are people that I like and I want to know more about them, give me some banter.

00:40:54.708 --> 00:40:56.842
Let me know what's going on in your world.

00:40:56.842 --> 00:40:57.543
I don't know.

00:40:57.543 --> 00:41:00.965
Listen, we vote with our downloads, right, that's it.

00:41:00.965 --> 00:41:04.998
So you do you and what makes you comfortable.

00:41:04.998 --> 00:41:06.739
You do it your way.

00:41:06.739 --> 00:41:08.922
Don't tell other people how to do it.

00:41:08.922 --> 00:41:12.625
You do and if it's successful, keep doing more of it If you like it.

00:41:12.625 --> 00:41:13.445
Right, I mean.

00:41:13.885 --> 00:41:16.668
Well, and you make a good point, it's your show.

00:41:16.668 --> 00:41:26.856
If you want to start the show with some chit chat, start the show with chit chat.

00:41:26.856 --> 00:41:26.956
It's.

00:41:26.956 --> 00:41:29.543
It's really to you and you know they always say there's no shooting and in podcasting, but I'm like it really is.

00:41:29.543 --> 00:41:42.025
Because somebody asked me once it was interesting they were trying to figure out like my ratio of like how many sound effects per minute and they're like well, how do you know when to like?

00:41:42.025 --> 00:41:45.059
Sometimes you'll put in a sound effect or you know you'll throw in a buzzer.

00:41:45.059 --> 00:41:47.501
You know, whatever Like, do you do that?

00:41:47.501 --> 00:41:49.115
Like every X amount of I'm like.

00:41:49.115 --> 00:41:52.659
I just sometimes I feel like throwing in, especially on the school of podcasting.

00:41:52.659 --> 00:42:03.369
There's some days when I don't know I'm in a sound effect kind of mood and like every you know time there's a pause, I'm throwing in a ha ha or something whatever, and I go, and other times I just don't.

00:42:03.449 --> 00:42:03.690
I go.

00:42:03.690 --> 00:42:09.824
That's 100% based on you know, what we need right here is a bell or something.

00:42:09.824 --> 00:42:22.987
Sometimes you just need a little rim shot or air horns, whatever you're doing, and there's yeah, sorry, I was looking for David Lee Roth and that was not David Lee Roth, but yeah, also, dr had thrown in a question.

00:42:22.987 --> 00:42:25.735
I have that peg.

00:42:25.735 --> 00:42:29.262
So if she's like, are they ever going to answer my question, I'm like, yes, we are.

00:42:29.262 --> 00:42:35.360
But I guess for me, if the AI is disclosed, I'm okay and it'll be interesting to see.

00:42:35.360 --> 00:42:47.715
I noticed in that clip we played that we now definitely hear them breathing and I hear them somewhat, not st stutter, but they'll be like, well, well, maybe you know.

00:42:47.715 --> 00:42:51.244
So it's like jeff said, this is as bad as it's gonna get.

00:42:51.244 --> 00:42:55.001
So it'll be interesting to see you know what's where it goes in the future.

00:42:55.061 --> 00:42:58.552
Yeah but you do you on your podcast.

00:42:58.552 --> 00:43:00.717
Don't let anybody tell you how you should do it.

00:43:00.717 --> 00:43:15.710
You can ask questions, like there's guys like us and other people around the world who are giving you advice on how to do stuff, but take, listen to all that stuff and then do it your way because you might be on to something new that you know.

00:43:15.710 --> 00:43:22.322
When john dumas started doing his podcast, nobody was doing it that way right, and I shouldn say nobody.

00:43:22.322 --> 00:43:28.811
I'm sure there were a few that were Right, not a business, not his topic daily.

00:43:28.871 --> 00:43:30.235
No, yeah, yeah.

00:43:30.556 --> 00:43:35.422
And so just you be, just think through this, just be thoughtful with it.

00:43:35.422 --> 00:43:40.757
Do it the way that makes you happy and you content, and you the way you like it.

00:43:40.757 --> 00:43:44.844
You can listen to us if you want to, but listen to you in doing this and do it because you like doing it or you like it.

00:43:44.844 --> 00:43:51.527
You can listen to us if you want to, but listen to you in doing this and do it because you like doing it, or you like doing it because you're making a crap ton of money doing it.

00:43:51.527 --> 00:43:52.376
That's okay too.

00:43:52.376 --> 00:43:55.465
If you're making a crap ton of money and you like it, that's okay.

00:43:55.465 --> 00:43:57.641
Keep doing that as well.

00:43:58.003 --> 00:44:03.481
That's when I'll get really offended, is when Kyle and Cheryl start making more money than I am at podcasting.

00:44:03.641 --> 00:44:05.427
I'll be like damn you, kyle.

00:44:05.427 --> 00:44:07.862
Yeah, but DR had asked a question.

00:44:07.862 --> 00:44:13.498
She says I know that both of you have several podcasts and regular jobs.

00:44:13.498 --> 00:44:14.682
You know a life.

00:44:14.682 --> 00:44:17.572
How do you work your specific time management?

00:44:17.572 --> 00:44:21.880
I'm thinking of starting a show on my own and trying to find the time.

00:44:22.262 --> 00:44:27.289
This is actually not coming out this week at the School of Podcasting, but probably the week after that.

00:44:27.289 --> 00:44:32.398
Anytime you say I want to add what are you subtracting?

00:44:32.398 --> 00:44:35.023
Because there's only 24 hours in a day.

00:44:35.023 --> 00:44:39.438
So one of the things I subtracted is watching live television.

00:44:39.438 --> 00:44:46.737
I never underline bold, never watch live television because I can fast forward through the.

00:44:47.177 --> 00:44:54.762
I can watch a whole football game in about 20 minutes and you end up with this weird like on the remote.

00:44:54.762 --> 00:44:58.798
It's up left, enter, and then it plays and then, cause it's I?

00:44:58.798 --> 00:45:00.864
Just they run, they fall down.

00:45:00.864 --> 00:45:02.795
As soon as they're down, you hit fast forward.

00:45:02.795 --> 00:45:07.496
You see them get up, they walk back to the huddle, they wub out and then you hit pause and then you play and I can.

00:45:07.496 --> 00:45:12.583
You can go through all the commercials and the 87 shots of Taylor Swift clapping in the booth.

00:45:12.583 --> 00:45:22.914
You know, you just fast forward through all that stuff Because in theory, a football game is an hour and it's you just fast forward through the boring parts, but that's one of the things I do, jim.

00:45:22.914 --> 00:45:25.362
How do you handle, like you know, time management.

00:45:26.284 --> 00:45:27.567
The other one Go ahead.

00:45:27.567 --> 00:45:31.525
Here's a hot take that I think most people aren't going to like.

00:45:31.525 --> 00:45:32.876
Oh, we have.

00:45:32.876 --> 00:45:36.844
We actually have way more time on our schedules than I think we do.

00:45:36.844 --> 00:45:45.829
I think we tell ourselves and we do this in the American culture, we do this better than anybody, I know we say all the time how are you?

00:45:45.829 --> 00:45:46.356
I'm busy.

00:45:46.835 --> 00:45:51.922
I'm so busy, I'm busy, so busy, I'm so, I'm busy, I'm so busy, we're just busy.

00:45:51.922 --> 00:45:57.889
I think we've kind of told ourselves that we don't have any time for anything because we're so busy.

00:45:57.889 --> 00:46:12.961
I think if you actually took a hard look at your schedule, you're less busy than you think and I think there's large swaths of time in there that are pretty wasted, like you're not really doing anything.

00:46:12.961 --> 00:46:15.686
Okay, maybe not you, I'll speak for me.

00:46:15.686 --> 00:46:23.202
There's large swaths of time in my schedule and I'm just goofing around, right, and we need some of that goof around time.

00:46:23.202 --> 00:46:26.034
We need some of that relaxation time, we need some of those things.

00:46:26.034 --> 00:46:27.978
But I think it's.

00:46:28.338 --> 00:46:37.789
I think time management starts with honesty taking a good, hard, honest look at what we're actually doing and saying do I need it?

00:46:37.789 --> 00:46:44.458
And if I don't stop doing it and I think there's some I think there's gigantic spaces in there where we're just wasting time.

00:46:44.458 --> 00:46:47.646
And I'm not talking about relaxation, I'm talking about sleeping.

00:46:47.646 --> 00:46:51.864
Please sleep, people need sleep, so please do that kind of thing.

00:46:51.864 --> 00:46:58.956
And I'm sure there's a bunch of you screaming at me right now because you are so busy, you're angry and you're frustrated.

00:46:58.956 --> 00:47:03.507
Well, that, my friends, maybe you need a few less things in your schedule.

00:47:03.507 --> 00:47:05.898
Maybe you need to lighten a few things up a little bit.

00:47:05.898 --> 00:47:08.545
In some cases you're going to need to cut some stuff.

00:47:08.545 --> 00:47:13.260
If you want to add something in, you're going to have to cut something out, right to get that done.

00:47:13.260 --> 00:47:22.360
I just know for me I have a hard time saying like, oh, I didn't have time for that, because I did, I just chose not to do it.

00:47:22.360 --> 00:47:25.264
Right, I chose not to.

00:47:25.264 --> 00:47:27.228
You know, like my garage is a mess.

00:47:27.389 --> 00:47:35.186
I think today I'm fine, I'll finally get out there, and it would be super easy for me to blame all kinds of other things on not getting to it.

00:47:35.186 --> 00:47:36.148
I've been so busy.

00:47:36.148 --> 00:47:38.338
No, actually, I just didn't want to do it.

00:47:38.338 --> 00:47:40.905
You know, I didn't want to get out there and do it.

00:47:40.905 --> 00:47:46.967
So, not you I'm talking about me on this one but I think we all have a lot more time than we think.

00:47:47.574 --> 00:47:48.476
The other thing you can do.

00:47:48.476 --> 00:47:54.344
I use toggle on my website, but I bought one of these and it's a little kitchen timer with magnets on the back.

00:47:54.344 --> 00:47:57.827
I didn't realize I had magnets on this and I'm like I gotta be careful with this on my desk.

00:47:57.827 --> 00:48:05.873
I'm gonna like start ruining mini disc or whatever, but I can set a time on it and then hit stop and it starts counting down.

00:48:05.873 --> 00:48:14.557
But even better if I stop this and then clear it is when you go okay, I'm gonna work on this, for you know how long has it taken me to do this?

00:48:14.557 --> 00:48:23.360
And now, now it counts up, and so it's one of those things when this is on in front of you and it's what's fun is.

00:48:23.360 --> 00:48:27.353
I remember there's a thing called Tamada, tamada, tamada.

00:48:27.353 --> 00:48:44.980
There's something training where you go 25 minutes on for so many minutes off and I will go okay, so I will set this to 25 minutes and then I will hit start and I'm amazed at how ADD I am, because I will look up and I'm like I've only been doing this for six minutes.

00:48:44.980 --> 00:48:48.697
How am I already on YouTube watching something I shouldn't be watching?

00:48:48.697 --> 00:48:53.708
That's the part that gets me, and Jim has hit the nail on the head.

00:48:54.655 --> 00:49:00.543
On Sundays is my podcast day and I will start working on the School of Podcasting around one o'clock.

00:49:00.543 --> 00:49:06.121
I will publish it around midnight because I have all day to do it.

00:49:06.121 --> 00:49:15.248
Now there are other days when I got to do this and then I got to do that and, like this week, I got to do two podcasts on Sunday because I'm going on this trip, I got to pack a suitcase.

00:49:15.248 --> 00:49:16.396
I got all sorts of stuff done.

00:49:16.396 --> 00:49:17.699
What do you know?

00:49:17.699 --> 00:49:22.257
I got the podcast done in about two hours maybe three hours, you know and it's published.

00:49:22.257 --> 00:49:22.719
Because why?

00:49:22.719 --> 00:49:23.822
Because I got to do another one.

00:49:23.822 --> 00:49:36.047
So there are times when I think whatever time we give ourselves to do something is how much time it takes, and one of the best lines from this movie last night was about Saturday Night Live.

00:49:36.047 --> 00:49:39.545
They said we don't go on because we're ready.

00:49:39.545 --> 00:49:42.382
We go on because it's 1130.

00:49:42.382 --> 00:49:45.322
It's time, and so I'm doing research.

00:49:45.322 --> 00:49:54.762
I did some last night about the movie industry how does this apply to podcasting and I got a fair amount of stuff and I'm recording that tomorrow.

00:49:54.762 --> 00:49:59.762
Now I could keep doing more research, but I got to have an episode out on Monday.

00:49:59.762 --> 00:50:05.250
So whatever I have is whatever you're going to get and hopefully that's good stuff and it brings value.

00:50:05.250 --> 00:50:11.992
You've lost a limb.

00:50:12.931 --> 00:50:15.411
Do not call Dave on Sunday.

00:50:15.411 --> 00:50:21.713
Sunday is his podcast day and you know it's just one of those things where they know and they'll call.

00:50:21.713 --> 00:50:27.255
If they call, they're like hey, I know it's podcast day, like I just need to know, do you know where the key is to the such and such?

00:50:27.255 --> 00:50:31.639
And I'll be like it's under the toolbox in the garage and the blah, blah, blah, you know blah.

00:50:31.639 --> 00:50:32.960
Okay, great Thanks, and they're gone.

00:50:32.960 --> 00:50:35.864
So it's, you know, setting expectations.

00:50:35.864 --> 00:50:38.106
Let your family know, yeah.

00:50:38.585 --> 00:50:44.231
Well, you mentioned Parkinson's law, right, which is the amount of time, or the old adage this is a reading this here.

00:50:44.231 --> 00:50:52.920
It says is that work expands to fill the time allotted for its completion and you want more time in your schedule.

00:50:52.920 --> 00:50:57.938
Set some deadlines, right, and set some deadlines that might be a little quicker than you think they need to be.

00:50:57.938 --> 00:51:11.847
You know, say, hey, I'm going to go out and get the garage clean, which I'm going to do today Go out and get the garage clean and three o'clock is the deadline, and at three o'clock I'm stopping, regardless of what I've gotten done at that point, so I can go do this.

00:51:11.847 --> 00:51:21.378
Otherwise, for some of us it's an endless task.

00:51:21.378 --> 00:51:23.382
You might be out there for 7, 8, 9, 10 hours getting some of those things done.

00:51:23.382 --> 00:51:26.507
So it is you know, we you've said some great things from a time management standpoint.

00:51:26.507 --> 00:51:34.967
One of them just be set some deadlines that are sooner than the last second that you have to get it done.

00:51:35.246 --> 00:51:39.541
You know you prep for a podcast conference, right, that session that you're going to do.

00:51:39.541 --> 00:51:42.202
Dave, you do a lot of sessions at podcast conference.

00:51:42.202 --> 00:51:52.914
Once you get, once you start prepping for that thing, you will literally prep till right, up until the point that you go on and do you really and maybe you do, but do you really need all that prep time?

00:51:52.914 --> 00:51:55.557
I mean, some of that time may be wasted time.

00:51:55.557 --> 00:51:58.581
You might have been ready the Wednesday before you can set it aside.

00:51:58.581 --> 00:52:00.543
Come back to it 10 minutes ahead of time, right?

00:52:00.543 --> 00:52:04.567
So the deadline setting may be what you need as well.

00:52:05.186 --> 00:52:09.692
Yeah, my thing is with talks I've got the content down.

00:52:09.692 --> 00:52:16.456
I keep doing the content because now that's kind of the basement of my house.

00:52:16.456 --> 00:52:18.144
My brain can start working on how can I make this entertaining?

00:52:18.144 --> 00:52:21.715
What stories, what jokes can I throw in here to make it entertaining?

00:52:21.715 --> 00:52:28.407
But yeah, and it's funny because just by doing it and all of a sudden it'd be like ding, here's a place where you could tell this story, or ding.

00:52:28.407 --> 00:52:30.757
And it's because I've quit thinking about the material.

00:52:30.757 --> 00:52:39.099
Now I'm just like let's, let my, let's use ADD for good and now like, how can I take a tangent here?

00:52:39.099 --> 00:52:42.929
I like it, yeah, yeah it's, but that's really it.

00:52:42.929 --> 00:52:45.896
And then just I mean, jim brought up sleep.

00:52:46.456 --> 00:52:57.813
I now have the woman in the tube tell me at midnight it's midnight because I have a thing at 1030 that says I use an app called streaks.

00:52:57.813 --> 00:53:00.300
So I'll be like, yes, I worked out for 30 minutes today.

00:53:00.300 --> 00:53:02.387
Yes, I had eight glasses of water.

00:53:02.387 --> 00:53:04.438
No, the scale didn't go down.

00:53:04.438 --> 00:53:06.543
I have all these things that I'm keeping track of.

00:53:06.543 --> 00:53:20.996
So 10, 30, she reminds me hey, fill out your streaks, cause at this point if it was going to get done, it's done.

00:53:20.996 --> 00:53:22.820
And in theory, at 10, 30, I was supposed to think about going to bed.

00:53:22.820 --> 00:53:23.382
That is not working.

00:53:23.382 --> 00:53:24.766
So now at midnight she goes hey, it's midnight.

00:53:24.766 --> 00:53:26.632
And at that point it's like whatever you're doing, pencils down, test is over, go to bed.

00:53:26.652 --> 00:53:31.822
And because Craig had a great point, when you say where was it, it's something like oh, here we go.

00:53:31.822 --> 00:53:36.728
I don't have time means I don't want to, and that's for me.

00:53:36.728 --> 00:53:48.405
I find myself when it's taking me a long time to do an episode and I'm out in the kitchen again looking for chips or something.

00:53:48.405 --> 00:53:49.168
I'm like why am I in the kitchen?

00:53:49.168 --> 00:53:50.614
And I'm like oh, you're not super confident.

00:53:50.614 --> 00:53:51.976
This is great.

00:53:51.976 --> 00:53:55.425
I've done all the research, but I'm still not 100% sold.

00:53:55.425 --> 00:54:00.889
This is going to resonate and that's where I'm like well then, figure something out here.

00:54:00.889 --> 00:54:03.597
But I'm procrastinating because I'm not.

00:54:03.597 --> 00:54:04.942
Again, I don't want to do it.

00:54:04.942 --> 00:54:07.496
I'm like I'm not sure this is going to go to bed or going to work.

00:54:08.338 --> 00:54:09.739
That's so true, dave.

00:54:09.739 --> 00:54:13.626
I mean that's a great point is to have that awareness of.

00:54:13.626 --> 00:54:20.721
Why am I procrastinating, like why am I giving myself a root canal right now Like I could be doing.

00:54:20.721 --> 00:54:24.724
You start picking other jobs that are infinitely harder.

00:54:24.724 --> 00:54:27.702
All of a sudden you're like you know what I think I'm going to paint the outside of my house.

00:54:27.702 --> 00:54:31.364
You got a 15 minute task to do.

00:54:31.364 --> 00:54:39.789
Just get it done or write it off, you know, if you don't want to do it and it's not bringing you any value, get rid of it.

00:54:47.594 --> 00:54:48.436
Stop obsessing about it, just get.

00:54:48.436 --> 00:54:49.838
I think a good example, dave, is if you went into a week.

00:54:49.838 --> 00:54:50.360
Now you've got a streak.

00:54:50.360 --> 00:54:56.572
You've always published a school podcasting show on Monday for a thousand years and that'd be a tough, tough, that'd be a tough day for you.

00:54:56.572 --> 00:55:05.070
That if on sunday night you got done and you said this episode is crap, but I'm gonna miss a week.

00:55:05.070 --> 00:55:09.679
Yeah, I'm just looking at you thinking about that scenario.

00:55:09.679 --> 00:55:11.342
It's tough, I know it's hard.

00:55:11.342 --> 00:55:14.601
Yeah, but would you release the crap if it was really now?

00:55:14.601 --> 00:55:15.731
You don't release crap, but I have, I have released.

00:55:15.731 --> 00:55:16.704
It's hard, yeah, but would you release the crap if it was really now?

00:55:16.668 --> 00:55:23.432
you don't release crap, but I have, I have released it's funny because I've released episodes that I go where I go.

00:55:23.432 --> 00:55:27.201
I I think this is gonna like, because I I go back.

00:55:27.201 --> 00:55:28.403
I'm like does ken blanchard?

00:55:28.403 --> 00:55:29.525
What about kim kragi?

00:55:29.525 --> 00:55:31.757
What about nancy may?

00:55:31.757 --> 00:55:32.559
What about?

00:55:32.559 --> 00:55:35.244
Like, are they, is somebody there to find value in this?

00:55:35.244 --> 00:55:44.460
Because I know people listen to my show and I'll be like okay, nancy's not going to get anything out of this, but I think Doug Cadill will, or whoever.

00:55:44.460 --> 00:55:45.943
So I kind of have an idea.

00:55:46.284 --> 00:55:50.601
But there are times when I'm like do I hit publish?

00:55:50.601 --> 00:55:56.916
And this is where when I hear the phrase that's good enough, I'm like that's not my goal, my goal is amazing.

00:55:56.916 --> 00:55:59.322
And I landed on eh, good enough, better than nothing.

00:55:59.322 --> 00:56:07.016
And what's weird is there have been times when I've had those episodes that I'm like I cannot wait to hit publish on this and nothing but crickets.

00:56:07.016 --> 00:56:12.849
And then there's the episode you go eh, I guess I'll publish this, it's all I got Click.

00:56:12.849 --> 00:56:14.391
And people are like that was amazing.

00:56:14.391 --> 00:56:17.358
And I'm like, really, because I was pretty sure nobody was going to like it.

00:56:17.358 --> 00:56:29.393
But I always like, I think ahead, like I know, hey, I got this thing I'm going to, and I'm not even sure when I come back on Sunday so I got to record two episodes this week so I started earlier been doing research.

00:56:29.393 --> 00:56:35.523
Today I'm going to record it and then tomorrow I'm going to record the following week, so I'll have two in the can.

00:56:35.523 --> 00:56:38.969
So yeah, tr says welcome to Dave's True Confessions.

00:56:42.235 --> 00:56:43.418
That's my job here is to get Dave to confess to things.

00:56:43.418 --> 00:56:58.016
Well, my last episode of Building a Better Dave, which is a very strange podcast it's literally just an audio diary and I just documented it that my James Cridland said some really nice things about me and then I forget who else did and I go.

00:56:58.016 --> 00:57:02.833
It's weird because I started off my goal was to be the podcast consultant.

00:57:02.833 --> 00:57:07.045
I wanted to be like if somebody says, oh, you should start a podcast, I wanted people to go.

00:57:07.045 --> 00:57:21.003
Oh, one person, the guy you got to talk to, is that guy right there, right, and based on things I've heard in the like I, I was just on a call this week and somebody said, holy cow, a legend is in the chat room, dave Jackson is here.

00:57:21.003 --> 00:57:25.519
And I was like who, what, huh, you know, and I hopped on a call.

00:57:25.519 --> 00:57:30.398
I thought it was just like a hey, let's get together and, you know, hang out kind of thing on.

00:57:31.139 --> 00:57:45.019
I think it was Thursday night and when I popped in this guy's room in his podcast on a stream yard, it was interesting and I didn't understand it because he literally was like, oh, it's Jim Cullison.

00:57:45.019 --> 00:57:53.722
Like like he, for a good 15 seconds, maybe even a minute, he could not put out a sentence, like he was just freaking out.

00:57:53.722 --> 00:57:58.635
And so, on one hand, that was my goal to be the guy.

00:57:58.635 --> 00:58:02.664
In fact, joe Pardo, god bless him gave me the nickname.

00:58:02.664 --> 00:58:04.556
He's like oh, you're the Dave Jackson.

00:58:04.556 --> 00:58:05.838
I'm like what does that mean, you know?

00:58:05.838 --> 00:58:15.061
So it's weird when you kind of partially, I feel achieve that goal but yet when somebody gives me compliments, my brain goes and just bats them.

00:58:15.061 --> 00:58:15.923
I don't understand it.

00:58:15.923 --> 00:58:18.226
So I was like I guess this is imposter syndrome.

00:58:18.226 --> 00:58:25.106
So I don't know how do you feel when you go to your events and people are like oh, jim, mr Cullison, how are you Like?

00:58:25.106 --> 00:58:26.898
Look seriously, mr Cullison's my dad.

00:58:26.958 --> 00:58:39.681
Right, you're like you have a hard time taking that in when people are like it used to make me feel very awkward, and what I've learned is to say thank you, it's such an easy.

00:58:39.681 --> 00:58:43.576
You know, someone will come up and say oh, I really whatever.

00:58:43.576 --> 00:58:49.775
And you're like well, thank you, Thanks for listening, or thanks for doing that, and then I try to quickly turn it to them.

00:58:50.215 --> 00:58:51.956
That's what I do Thanks for all that.

00:58:51.956 --> 00:58:55.177
You do, like it's this, the work that you're doing is super important.

00:58:55.177 --> 00:58:59.038
We couldn't do what we do if you weren't out there doing what you're doing.

00:58:59.038 --> 00:59:09.239
And so it takes that moment off of me and maybe a weird, you know, media kind of thing and puts it back on the other person to say it's just.

00:59:09.239 --> 00:59:18.943
I was just the other day I walked into a room and the instructor gave me this really nice intro and as I came up they clapped and I said no, let's give it up for, let's give it up for Al.

00:59:19.402 --> 00:59:24.744
You know you try to I try to diffuse that, you know, and everybody laughs and then we get down to business.

00:59:24.744 --> 00:59:35.387
But thanking, like listen, if someone comes up to you and they recognize you and they're like hey, you like that took a little bit of courage on their end to do it.

00:59:35.387 --> 00:59:40.027
You're a big deal to them and don't make it awkward, just say thank you.

00:59:40.027 --> 00:59:42.148
Thanks, it's great to meet you.

00:59:42.148 --> 00:59:44.168
Thank you, tell me a little bit about you.

00:59:44.168 --> 00:59:47.150
You know that's like that, saying you know okay, enough about me.

00:59:47.150 --> 00:59:48.789
Why don't you tell me some more about me?

00:59:48.969 --> 00:59:59.853
Yeah, my, when I was married, my ex-wife came to me, came with me to a podcast conference, and somebody would come up and say, oh man, I love your show, you're so funny, and I'd be like how it looks on everything.

00:59:59.853 --> 01:00:03.094
And she just said you are horrible at accepting.

01:00:03.094 --> 01:00:09.474
So, yeah, I'm with you, and so I usually say thank you.

01:00:09.474 --> 01:00:10.056
That makes me feel wonderful.

01:00:10.056 --> 01:00:14.144
And then I'd be like hey, you said you listen, and then I just turn it into a customer survey and I'm like why do you listen?

01:00:14.144 --> 01:00:14.827
What do you like?

01:00:14.827 --> 01:00:17.297
What do you wish I would do less of, or whatever.

01:00:17.297 --> 01:00:19.483
So yeah, I always turn it around on them.

01:00:19.483 --> 01:00:21.027
But uh, but yeah, I always.

01:00:21.027 --> 01:00:31.164
The one that I I want to never hear is like emily pro cop said she saw we rode in an elevator at podcast movement and she said I was too scared to say anything.

01:00:31.164 --> 01:00:32.710
Oh yeah, and I go.

01:00:32.710 --> 01:00:33.974
What part of me is scary?

01:00:33.974 --> 01:00:40.327
Like my bottom teeth are a mess, but other than that I'm like you know well, but david takes it.

01:00:40.507 --> 01:00:51.077
It takes some courage when you meet somebody for the first time to and if they're, if you've, you know you're mildly famous in the podcasting space and that takes some courage.

01:00:51.077 --> 01:00:59.806
The first time to come up to somebody, I would think, like if I ran into Adam Curry in an elevator, I would be at first.

01:00:59.806 --> 01:01:07.244
I don't want to be that creepy dude that is like you're Adam Curry, right, or John C Dvorak or any of those right.

01:01:07.244 --> 01:01:10.436
You run into Joe Rogan, you know you'd be at first.

01:01:10.436 --> 01:01:13.726
Now there's some people who have no problem with that.

01:01:13.726 --> 01:01:18.358
They'll jump right in and do those things, but I don't.

01:01:18.358 --> 01:01:26.045
I'm always a little cautious and I always kind of think maybe they don't want to be talked to today.

01:01:26.045 --> 01:01:27.708
That's kind of what stops me.

01:01:27.708 --> 01:01:38.699
It's like maybe they had a hard day already and they don't want another person to talk to want another person to talk to.

01:01:38.719 --> 01:01:39.161
It was so funny.

01:01:39.161 --> 01:01:45.603
I met Michael Learned which you don't recognize the name but you would in the seventies, cause that's the mom on the Waltons and a Chicago airport this year and I'm like Holy.

01:01:45.603 --> 01:01:47.447
I saw her walk by and I was like hey, where do I know that?

01:01:47.447 --> 01:01:48.956
I know her from somewhere.

01:01:48.956 --> 01:01:53.920
And then it dawned on me like after she was gone, like that was the mom of the Waltons.

01:01:53.920 --> 01:02:02.106
And I go to my gate and there sits Mama Walton and I called my sister because my sister knows like any trivia from when.

01:02:02.106 --> 01:02:04.146
I'm like who is the mom on the Waltons?

01:02:04.146 --> 01:02:05.288
She's like it's Michael Learned.

01:02:05.288 --> 01:02:06.708
I'm like okay, thank you.

01:02:06.708 --> 01:02:09.610
And I'm like I'm going to go say hi to Mama Walton.

01:02:09.610 --> 01:02:13.135
She's like all right, that's cool, like all right.

01:02:13.135 --> 01:02:16.346
So I hang up the phone, I go over and I go are you Michael Ernie, by any chance?

01:02:16.346 --> 01:02:16.836
And she goes.

01:02:16.836 --> 01:02:18.237
I am and I go.

01:02:18.557 --> 01:02:20.655
I grew up watching you and she goes.

01:02:20.655 --> 01:02:31.286
Well, because she's, you know, 80, something now right, and she made her day because she probably doesn't get recognized anymore, and I said I love my family would sit around and watch you growing up.

01:02:31.286 --> 01:02:39.496
She goes.

01:02:39.496 --> 01:02:40.780
I do that now with my grandkids and we had a great time.

01:02:40.780 --> 01:02:41.842
And then I got to watch her purse as she went pee.

01:02:41.842 --> 01:02:43.909
So I was like I'm calling my sister, I'm like I'm walking, I'm watching mama walton's purse, you know.

01:02:43.909 --> 01:02:45.355
But yeah, I was always like you don't want to be what's the?

01:02:45.355 --> 01:02:49.063
There's a new singer, leo pod, neopata.

01:02:49.063 --> 01:02:49.983
She's got two names.

01:02:49.983 --> 01:02:51.007
Most people do.

01:02:51.007 --> 01:03:00.239
Now I think about it, but she's kind of she's gotten way famous super quick and is kind of saying, hey, can we get some boundaries going here?

01:03:00.239 --> 01:03:04.077
So I always don't want to have that person like, hey, are you, michael learned?

01:03:04.157 --> 01:03:13.996
and she goes oh, yes, what you know so you never know what you're gonna get so what would be great is if you said that and then she said wait a minute, are you dave jackson?

01:03:13.996 --> 01:03:19.295
And then when you have that moment, right that said wait a minute are you, dave Jackson?

01:03:21.815 --> 01:03:22.436
When you have that moment.

01:03:22.436 --> 01:03:23.117
Right, that would be fun.

01:03:23.117 --> 01:03:23.659
How fun is that?

01:03:23.659 --> 01:03:26.103
Yeah, but the the one people I'm never afraid to talk to are our awesome supporters.

01:03:26.103 --> 01:03:31.144
You can be an awesome supporter by going over to askthepodcastcoachcom slash awesome.

01:03:31.144 --> 01:03:33.210
And there we go.

01:03:33.210 --> 01:03:38.137
The show is brought to you by the school of Podcasting where you can get step-by-step courses.

01:03:38.137 --> 01:03:52.184
You've got unlimited coaching and this week my buddy, greg, is a guy who did not grow up with computers and we met probably three or four times this week getting him up to speed and I'm teaching him file management and all sorts of fun stuff.

01:03:52.184 --> 01:03:54.659
So it's unlimited coaching because it's unlimited.

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And then you have an awesome community as well.

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01:04:01.380 --> 01:04:09.480
Now, if you want to check out PodPage, go to TryPodPagecom, or if you want to learn PodPage, go to LearnPodPagecom, and right now you're watching us.

01:04:09.480 --> 01:04:10.302
Use Ecamm.

01:04:10.302 --> 01:04:17.543
If you go to AskThePodcastcoachcom, slash Ecamm, and Ecamm has two Ms.

01:04:17.543 --> 01:04:22.081
And if you need more Jim Collison and you know who doesn't need more Jim Collison then just go over to theaverageguytv.

01:04:22.081 --> 01:04:24.362
Check out his show Home Gadget Geeks.

01:04:24.362 --> 01:04:26.101
Always a good time over there.

01:04:27.096 --> 01:04:34.750
And it's time for the featured the new featured Wheel of Names from our awesome supporters.

01:04:34.750 --> 01:04:42.114
Will it be Greg over at Indie Drop-In, or Ross, or the girls over at Keep the Flame Alive, or Craig from AI Goes to College?

01:04:42.114 --> 01:04:44.463
We will find out as I spin the wheel.

01:04:44.463 --> 01:04:56.085
Round and round it goes, and it's Randy Black Bible-Bytes If you're looking for some inspiring faith, one byte at a time.

01:04:56.085 --> 01:04:59.762
You'll see a link in the show notes when you're listening to this later.

01:04:59.762 --> 01:05:03.996
But, randy, thank you so much for being an awesome supporter.

01:05:03.996 --> 01:05:25.394
You should be like Randy and go over to askthepodcastcoachcom slash support and, as we continue on, if this show saved you time, saved you money, saved you a headache, or maybe we just kept you educated again, go over to askthepodcastcoachcom slash awesome and be an awesome supporter.

01:05:25.394 --> 01:05:40.478
And don't forget, when you sign up as an awesome supporter, we give you a giant shout out when you first join on board and you get the show advertising free, because I'm now letting Buzzsprout put in little snippets along the way.

01:05:40.478 --> 01:05:46.438
So if you're tired of those little snippets, so yes, craig from AI Goes to College was like oh, so close.

01:05:46.438 --> 01:05:52.838
And Jody I'm always pulling for Jody Krangel because she's always out here in the chat room.

01:05:52.838 --> 01:05:55.443
Thanks for everyone for doing that.

01:05:55.985 --> 01:06:01.324
Here's a fun question how are we doing on time Perfect, because we're talking about starting and using AI.

01:06:01.324 --> 01:06:02.635
Here's one it said.

01:06:02.635 --> 01:06:04.882
This is from Jordan Wing.

01:06:04.882 --> 01:06:07.871
It says so to try to keep a long story short.

01:06:08.293 --> 01:06:19.543
I've been wanting to start making some kind of content and creating a kind of brand for the longest time, but I don't have many of the technical skills or resources and want help and advice getting started.

01:06:19.543 --> 01:06:21.469
So I wanted to start there.

01:06:21.469 --> 01:06:23.516
You don't have to be super technical.

01:06:23.516 --> 01:06:31.619
If you've ever attached a picture to an email, then you can upload an MP3 file to you know your media host.

01:06:31.619 --> 01:06:47.596
If you've ever been in the car and your jam came on and you turn up the radio and you're like celebrate, good time, right, and then the phone rings and then you turn down the radio so you can hear the phone, you, my friend, know how to mix audio, so it's not quite as crazy think it is.

01:06:47.596 --> 01:06:54.985
It says I have a lot of ideas and a good vision of what I want this to be and where I want to take it, but I know I have to start somewhere.

01:06:54.985 --> 01:06:57.407
Yep, right, where you are is a good place in my book.

01:06:57.989 --> 01:07:09.817
I don't have much of any experience in editing or design, but I'm kind of tech savvy, which is interesting because up there it says I don't have many of the technical skills, but down here they say I'm kind of tech savvy, so I'm a little confused.

01:07:09.817 --> 01:07:11.938
As far as equipment, I don't have much.

01:07:11.938 --> 01:07:16.666
I have a couple of good microphones, an iPad Pro and my iPhone, and that's pretty much it.

01:07:16.666 --> 01:07:19.969
I don't have a great space to film in at the moment.

01:07:19.969 --> 01:07:22.778
Ah, there's the fun magic word, remember.

01:07:22.960 --> 01:07:30.117
Not every book needs to be a movie, so I figured I would start maybe with podcasting and small-form content from my iPhone.

01:07:30.117 --> 01:07:31.699
Not a great choice.

01:07:31.699 --> 01:07:35.844
I do want to grow, though, and eventually have a YouTube channel and more.

01:07:35.844 --> 01:07:38.887
I live in LA, but I don't have many connections.

01:07:38.887 --> 01:07:47.775
I work in retail and I want to do this eventually make it a job.

01:07:47.775 --> 01:07:48.820
I just don't really have an idea of where to start.

01:07:48.820 --> 01:07:54.829
If anybody has some helpful advice or is willing to listen to my ideas and help me get started, or tell me things I need to get in order first, I would be very grateful.

01:07:54.829 --> 01:08:05.125
I want to do whatever it takes to get my ideas off the ground, and so here's the thing after reading that, jim, do you hear a passion to really do a podcast.

01:08:07.596 --> 01:08:11.083
I don't know if it's passion, I'd use the word I don't know.

01:08:11.083 --> 01:08:11.746
What do you think?

01:08:13.635 --> 01:08:13.896
That was.

01:08:13.896 --> 01:08:14.777
I didn't hear it.

01:08:14.777 --> 01:08:19.106
I didn't hear like I want to do a show about this and I'm dying to, like I just heard.

01:08:19.106 --> 01:08:23.740
I heard, which is good, because you have two, two brains working on this.

01:08:23.740 --> 01:08:25.060
You have the emotional side.

01:08:25.060 --> 01:08:36.802
You're like I just want to talk about this, this needs to get out there.

01:08:36.802 --> 01:08:40.225
And then you on the logic side, where I'm like well, I want to do this.

01:08:40.225 --> 01:08:42.648
The thing I didn't.

01:08:42.948 --> 01:08:46.532
I always say, just because you can do a podcast on your phone doesn't mean you should.

01:08:46.532 --> 01:08:53.158
But they're also really what they're saying is I want to start a YouTube channel.

01:08:53.158 --> 01:09:04.279
When I see that at the end, blah blah, blah, youtube channel, blah blah, blah film, and I'm like okay, so you could just set up your phone, you know, horizontally, and talk into the camera, and that would be a place to start.

01:09:04.279 --> 01:09:05.403
Start with what you have.

01:09:05.403 --> 01:09:06.545
You don't need a.

01:09:06.545 --> 01:09:18.356
You know, now, again, the number one thing in video is the audio, and so I would get some sort of lavalier or something to pin on you and, you know, throw that into the phone.

01:09:18.356 --> 01:09:21.686
But I just to me a.

01:09:21.686 --> 01:09:23.110
Again, you don't have to be that nerdy.

01:09:23.110 --> 01:09:27.744
I always recommend starting with audio because but, as we mentioned this morning.

01:09:27.744 --> 01:09:36.304
Well, you know, if you do video, people know you're not ai and that may be more of a thing going forward than we think.

01:09:36.304 --> 01:09:38.006
But I just, yes, make some stuff.

01:09:38.006 --> 01:09:39.128
Let's get going.

01:09:39.710 --> 01:09:41.961
Yeah, you know there's so much and I get it.

01:09:41.961 --> 01:09:42.663
Listen, I get it.

01:09:42.663 --> 01:09:45.048
I get why there's all the analysis.

01:09:45.048 --> 01:09:45.954
You've never done it before.

01:09:46.858 --> 01:09:56.907
I think I had the advantage, dave, when I started podcasting I had been on somebody else's podcast for about a year and some change and they kind of broke me into all of that.

01:09:56.907 --> 01:10:11.505
You know the mics and the lighting and the setup and the conversation and how it works and you know it was almost like podcasting with training wheels to be on somebody else's show, as you know, just as a fill-in.

01:10:11.505 --> 01:10:12.846
They did all the mechanics of it.

01:10:12.846 --> 01:10:16.601
So I never started a podcast from scratch.

01:10:16.601 --> 01:10:18.355
I mean, I guess I kind of did it work.

01:10:18.355 --> 01:10:23.386
Well, you know, we started those podcasts from nothing but I had a built-in audience still at that point.

01:10:23.386 --> 01:10:24.769
So it was.

01:10:24.769 --> 01:10:26.358
You know, I've never had to go.

01:10:26.738 --> 01:10:29.125
I think about when I hear that person.

01:10:29.125 --> 01:10:34.578
I think about a person who doesn't necessarily have a built-in network.

01:10:34.578 --> 01:10:37.006
The average person probably just doesn't.

01:10:37.006 --> 01:10:42.219
Yeah, you got some friends on Facebook and maybe some LinkedIn stuff, but say, you go to create a podcast.

01:10:42.219 --> 01:10:45.768
That's completely different from a lot of the things that you're doing.

01:10:45.768 --> 01:10:55.390
It's a tough road to hoe if you're starting from scratch and you don't have all those connections to get that podcast to, and you release it.

01:10:55.390 --> 01:11:02.386
Your first one gets 12 downloads and you're like, oh, and you start by saying I don't care how many downloads they're going to get.

01:11:02.386 --> 01:11:04.319
You know, I just doing this because I want to do it.

01:11:04.319 --> 01:11:13.261
And then you get 12 and you're like, oh, okay, maybe I didn't really feel that way yeah as long as I help one person I know yeah

01:11:13.902 --> 01:11:15.083
I am tall voices.

01:11:15.083 --> 01:11:22.011
What I heard in this email is he wants to do it because others are doing it and he sees their success and wants what they have.

01:11:22.011 --> 01:11:26.405
Not necessarily him wanting to do it consistently, that could be.

01:11:26.405 --> 01:11:33.328
I mean, right now it sounds like a podcast, is a little bit like a fax machine in the late 90s.

01:11:33.328 --> 01:11:34.761
It's like well, everybody's doing it.

01:11:34.761 --> 01:11:39.207
I guess I should have one too, you know, and that's not a reason to start a podcast.

01:11:39.207 --> 01:11:41.015
You know well, everybody else is doing it.

01:11:41.015 --> 01:11:42.298
Yeah, it was just one.

01:11:42.298 --> 01:11:42.560
I was.

01:11:42.560 --> 01:11:43.042
You know.

01:11:43.042 --> 01:11:48.336
Sp says V tubing and that's halfway to AI video streaming recording.

01:11:48.336 --> 01:11:48.877
Yeah, it's.

01:11:49.297 --> 01:11:59.541
I like the fact that they said YouTube because, as opposed to a podcast on YouTube, I'm like, no, you're actually a YouTuber, but yeah, I, just when I saw that, I was like.

01:11:59.541 --> 01:12:00.143
So I told them.

01:12:00.143 --> 01:12:02.328
I'm like, hey, why are you doing this?

01:12:02.328 --> 01:12:03.136
Who is it for?

01:12:03.136 --> 01:12:04.220
What are you going to talk about?

01:12:04.220 --> 01:12:05.222
To achieve your why?

01:12:05.222 --> 01:12:12.226
Those kinds of things and the fact that if you want to do this for a job, you got to do it for a minimum of well.

01:12:12.346 --> 01:12:17.398
I shouldn't say minimum somewhere in the vicinity of two to three years is where you'll start generating income.

01:12:17.398 --> 01:12:21.707
Please prove me wrong, but it usually takes years to generate an audience.

01:12:21.707 --> 01:12:23.900
Now, if you already have an audience, well that's a different story.

01:12:23.900 --> 01:12:30.587
But just because you have an audience on Instagram doesn't mean those people come over and watch you on YouTube.

01:12:30.587 --> 01:12:33.680
That used to be one of my favorite things when I worked at Libsyn.

01:12:33.680 --> 01:12:41.944
You'd have somebody with this insane number of people on Instagram or Twitter or whatever, and then they'd kind of ever so politely be like don't you know who I am?

01:12:41.944 --> 01:12:45.742
Like there's no way I'm getting 1,200 downloads.

01:12:45.742 --> 01:12:50.136
I have 10,000 people following me on Twitter and you're like yeah, that's really good.

01:12:50.136 --> 01:12:51.037
And they're like what?

01:12:51.037 --> 01:12:51.878
And you're like, yeah, and they like what.

01:12:51.878 --> 01:12:53.801
And you're like yeah, but I have 10,000 people.

01:12:53.801 --> 01:12:57.345
Yeah, again, not everybody listens to podcasts, so that's always fun.

01:12:58.346 --> 01:13:00.368
Speaking of YouTube, we had this one.

01:13:00.368 --> 01:13:01.610
I went on time Perfect.

01:13:01.610 --> 01:13:09.323
So it appears that on YouTube, my typical audience retention for an episode is about 25%.

01:13:09.323 --> 01:13:09.925
Did we do this one already?

01:13:09.925 --> 01:13:11.430
This seems maybe anyway, 25%.

01:13:11.430 --> 01:13:14.296
I couldn't say what it is on usual podcast platforms.

01:13:14.296 --> 01:13:19.243
Well, I can't guarantee, but I would strongly guess that it's higher than 25%.

01:13:19.243 --> 01:13:36.836
I couldn't say what it is on usual podcast platforms Well, I can't guarantee, but I would strongly guess that it's higher than 25% on usual podcast platforms because there's not a metric that anyone else can check for dot, spotify, dot com.

01:13:36.836 --> 01:13:40.411
It feels discouraging because what that means in a fact is that only two to four people on average are actually listening to the whole way through.

01:13:40.411 --> 01:13:46.957
My philosophy has always been if I get double digits on my listeners for an episode, then the effort to make the episode was worth it.

01:13:46.957 --> 01:13:52.238
So we're back to your 12 downloads, jim, but I guess in my mind I assumed a view meant that works.

01:13:52.238 --> 01:13:52.779
Yeah, we had.

01:13:52.779 --> 01:13:57.426
I remember talking about this one before because a view was one second because Randy Black figured it out.

01:13:57.426 --> 01:14:12.238
So just one of those things again where you have to you really do have to figure out your why, because this guy went to YouTube and now he's bummed because he, from what I understand, on YouTube 50% is like you're amazing on YouTube.

01:14:12.779 --> 01:14:22.604
I am a little my old teaching, you know, brain awakes when I look at my stuff in Apple, because to me 70% is average and I want to be above average.

01:14:22.604 --> 01:14:27.552
I'm looking for 80 and above, but that's one of the things I'm going to be doing in November is I'm going to.

01:14:27.552 --> 01:14:32.065
I haven't done a listener survey in a while, probably like 2021, something like that.

01:14:32.065 --> 01:14:40.302
I was looking through some stats and I looked at my completion rate in Apple and Spotify and I was like that's not where I want it to be.

01:14:40.302 --> 01:14:41.726
I'm getting too many 60%.

01:14:41.726 --> 01:14:47.637
And I was like, well, it's time to find out what my audience wants so I can figure out and give it to them.

01:14:47.637 --> 01:14:49.823
So keep that in mind.

01:14:50.063 --> 01:14:53.149
Here's another one talking about starting a podcast.

01:14:53.149 --> 01:14:54.898
I've been working on my podcast for a while.

01:14:54.898 --> 01:14:59.768
I've got the concept, I got the title, got the story and even started writing episodes.

01:14:59.768 --> 01:15:05.697
I'm close to finishing the first two, making good progress on the next two and have many more ideas ready to go.

01:15:05.697 --> 01:15:08.444
So there's a part of me that's like so what's the problem?

01:15:08.444 --> 01:15:10.476
I've invested in a good microphone.

01:15:10.476 --> 01:15:11.500
I have a lot in place.

01:15:11.720 --> 01:15:15.853
Okay, my therapist has encouraged me to record and share something soon.

01:15:15.853 --> 01:15:19.722
I would echo that, but I'm unsure whether to post it right away.

01:15:19.722 --> 01:15:24.786
I feel like I'm almost there, but could use some advice on the best next steps.

01:15:24.786 --> 01:15:30.060
Do people usually post their first draft right away or wait until they polished everything up.

01:15:30.060 --> 01:15:33.007
Unfortunately, people publish their rough draft.

01:15:33.175 --> 01:15:34.358
That's not what I recommend.

01:15:34.358 --> 01:15:37.447
I'm worried that fear might be holding me back.

01:15:37.447 --> 01:15:41.525
Well, it sounds like it is, because you have everything except pulling the trigger.

01:15:41.525 --> 01:15:46.287
But also, I want to make sure everything is good as it can be before sharing it, which is a great attitude.

01:15:46.287 --> 01:15:50.546
I really appreciate any guidance or advice you have from those who've been through this before.

01:15:50.546 --> 01:16:03.725
So, yeah, I really recommend that you get somebody to listen to it, not to rip it to shreds, but to let you know what's working and if there was a part that was boring, like, hey, can you do something here to make it a little less boring?

01:16:03.725 --> 01:16:06.038
And then just realize that.

01:16:06.038 --> 01:16:20.480
You know, I love the attitude, I want this to be great and you know, do what you can to make it great and let it go and realize that when you hit episode 10, you're going to listen to episode one and go, I don't know.

01:16:20.480 --> 01:16:21.082
Thoughts Jim.

01:16:23.155 --> 01:16:28.400
I think we always underestimate the impact that we have on folks Once it's released and out there.

01:16:28.400 --> 01:16:34.395
You know, I get notes on LinkedIn from folks that listen to the podcast in our community.

01:16:34.395 --> 01:16:38.841
I thank them for they recertify, and so I'm thanking them like oh thanks, I listen to your podcast.

01:16:38.841 --> 01:16:39.805
I don't know them.

01:16:39.805 --> 01:16:43.100
I've never run into them, I don't know who they are.

01:16:43.100 --> 01:16:45.524
They're not part of our live show.

01:16:45.524 --> 01:17:04.715
They've never sent me a note about the podcast and I'm always surprised Like it's like all these people that listen I have no idea who they are, and like it's like all these people that listen I have no idea who they are and yet they still listen all the time and they find great value in it.

01:17:04.734 --> 01:17:06.938
I got to trust a little bit in that area of hey, I'm getting these because I always doubt my numbers.

01:17:06.938 --> 01:17:07.899
You know I get them like on Home Gadget Geeks.

01:17:07.899 --> 01:17:14.488
You know it's 400 or 500, maybe something like that, and I never really hear that much from people and I'm like fake numbers.

01:17:14.488 --> 01:17:15.288
Are those bots?

01:17:15.288 --> 01:17:16.390
Are those right?

01:17:16.390 --> 01:17:19.341
We fill in the blanks, right, who are those people?

01:17:19.341 --> 01:17:24.220
And then, out of the blue, somebody will send me an email, be like oh, hey, long time listener.

01:17:24.220 --> 01:17:26.747
You know I've been listening for 10 years.

01:17:26.747 --> 01:17:30.962
You sparked something that I needed to ask you about, right?

01:17:30.962 --> 01:17:34.655
So I just think you got to at some point.

01:17:34.655 --> 01:17:37.837
One you're never going to get those unless you actually get going on it.

01:17:38.118 --> 01:17:41.587
Right, but two People can't leave feedback on nothing.

01:17:44.681 --> 01:17:44.863
Exactly.

01:17:44.863 --> 01:17:45.865
Yeah, they can't just make it up.

01:17:45.865 --> 01:17:48.252
But two, I think it's always more.

01:17:48.252 --> 01:17:50.559
It's actually more effective than you think it is.

01:17:50.559 --> 01:17:59.680
In what you're doing, you're actually having a greater reach than you think you're having, maybe not in the number of people, but for the people who are listening.

01:17:59.680 --> 01:18:02.521
They're listening to you every week.

01:18:02.521 --> 01:18:03.644
They know you.

01:18:03.644 --> 01:18:08.488
They keep coming back because they found a friend.

01:18:08.488 --> 01:18:11.911
They trust you, they like you, which is great.

01:18:11.911 --> 01:18:16.756
Don't piss them off, by the way, you, which is great.

01:18:16.756 --> 01:18:17.399
Don't piss them off, by the way.

01:18:17.399 --> 01:18:17.761
Yeah, you know.

01:18:17.761 --> 01:18:20.149
Yeah, I just I think you just gotta trust it at some point and it kind of goes back.

01:18:20.149 --> 01:18:21.255
You know you gotta have a mission.

01:18:21.255 --> 01:18:25.304
We just had simon sinek on our podcast and he's the big why guy.

01:18:25.304 --> 01:18:28.398
Right, yep, you gotta know your why what?

01:18:28.438 --> 01:18:28.878
why are we?

01:18:28.899 --> 01:18:30.021
doing that you do.

01:18:30.162 --> 01:18:36.707
You gotta know your why yeah, because if you don't get your, why you're gonna burn out at jive says sounds like they might have a mic fright.

01:18:36.707 --> 01:18:40.662
I recommend be a guest on other shows to get used to talking live.

01:18:40.662 --> 01:18:41.524
That's not a bad idea.

01:18:42.247 --> 01:19:08.867
Yeah, and then in terms of getting people to listen, drive people to your email list, jeff says, is so important, especially with all the algorithms and the AI, because that's where Glenn the Geek he has his Patreon group, that's where Glenn the Geek he has his Patreon group and those people, like he has a group of them, like a subgroup of his group, that listen to every episode and like that guest was crap or whatever, like they're brutal, but he wants that's what he wants Brutal honesty.

01:19:08.867 --> 01:19:09.976
How can I do this better?

01:19:09.976 --> 01:19:13.787
You know, dan says from based on a truestorypodcastcom.

01:19:13.787 --> 01:19:32.372
I like to think of it from the perspective of the podcast that I listen to.

01:19:32.391 --> 01:19:37.472
I don't reach out to most of the creators, even because I wanted to be the cool kid that taught the high school class.

01:19:37.472 --> 01:19:42.793
So I had graduated, blah, blah, blah, and there were times when I just thought, well, I'm even going in.

01:19:42.793 --> 01:19:56.408
I had like two or three people and we'd talk and I'd hang out and I was trying to be the cool guy and blah, blah, blah, and I've had them come up to me now, like 30 years later, and, go man, I love that Sunday school class.

01:19:56.408 --> 01:20:00.641
You have no idea how much I learned from that and blah, blah, blah and yada yada.

01:20:00.641 --> 01:20:03.148
So you never know if you're making an impact.

01:20:03.148 --> 01:20:08.376
And then you find out you know decades later that like, oh, that was really cool, I really like that.

01:20:08.376 --> 01:20:11.363
Yeah, stephanie wants to know what show was Simon on?

01:20:12.265 --> 01:20:15.953
Yeah, he was on Leading with Strengths from gallup and our ceo is the host.

01:20:15.953 --> 01:20:23.448
I just produced the podcast part, but our ceo was the host on that show nice uncle marv says, had that happen to me?

01:20:23.935 --> 01:20:32.202
got an affiliate payment from a sponsor but didn't know who it was, mentioned it on my show and got an email the next day from a first-time contact saying it was them.

01:20:32.202 --> 01:20:35.399
So, yeah, you never know who's listening.

01:20:35.399 --> 01:20:36.510
I mean, I've had you know we're doing listening.

01:20:36.510 --> 01:20:38.519
I mean, I've had you know we're doing that at PodPage.

01:20:38.519 --> 01:20:47.896
We're finding out, like you know, jay Klaus and Adam Curry and all these other people are using PodPage and we're like, oh, we should probably put them on the front page or something you know.

01:20:47.896 --> 01:20:49.801
So you never know who's listening.

01:20:49.820 --> 01:21:03.136
That's why I always try to do something good, but that also, going back to the person with mic fright, will make that person not press record Because they'll be like, well, this is going out to the audience, insert reverb here.

01:21:03.136 --> 01:21:09.581
And then it's always weird because on one hand, they don't want to release it because the audience, and then they release it.

01:21:09.581 --> 01:21:12.435
They get your 12 downloads and they're like, oh, there is no audience.

01:21:12.435 --> 01:21:19.609
And then, once it finally starts catching steam, then they start freaking out because people are listening.

01:21:19.609 --> 01:21:24.551
So it's always this weird roller coaster when you first start to go that way.

01:21:24.551 --> 01:21:26.996
At any rate, let's hit the music, jim.

01:21:26.996 --> 01:21:28.140
What's coming up?

01:21:28.655 --> 01:21:34.364
I know we're like four minutes early and I'm like you know what I'm like eh, we're kind of done, I'll make sure.

01:21:34.364 --> 01:21:36.520
Oh we forgot to do this, holy cow.

01:21:36.520 --> 01:21:38.646
You know, yes, exactly.

01:21:38.646 --> 01:21:41.725
Thank you to DR for the $20 Super Chat.

01:21:41.725 --> 01:21:46.220
We'd really do a mouthy broad media over there and again you could get the show.

01:21:46.220 --> 01:21:50.537
I mean not that I don't like Super Chats, but you know she does this every week.

01:21:50.537 --> 01:21:53.920
I'm like, okay, it's fine, I appreciate it.

01:21:56.282 --> 01:22:04.426
I tried this morning to download a new money falling GIF, but the one I downloaded wasn't transparent so it didn't work.

01:22:04.426 --> 01:22:06.269
So I'm trying to figure that out.

01:22:06.269 --> 01:22:08.250
But yeah, I definitely deleted.

01:22:08.250 --> 01:22:18.141
I had the subscribe thing that would occasionally pop up and so I made a new folder that says ask the podcast coach resources, do not delete.

01:22:18.141 --> 01:22:28.037
And so once I find the right stuff, I'll put that in there and all the fun dancing money and, you know, all those unfilled buttons will, will be showing back up, but jim, what's coming up on home gadget geeks?

01:22:28.618 --> 01:22:32.868
my good friend, mike wieger, who was a previous co-host of the show, is back.

01:22:32.868 --> 01:22:44.701
We talked a little bit about mesh tast, which is kind of a way of it's kind of cool, creating like a think about Discord, except it's private and it's in your neighborhood and it's all done wirelessly.

01:22:44.701 --> 01:22:46.445
So kind of kind of interesting.

01:22:46.445 --> 01:22:48.662
Meshtastic is the technology behind that.

01:22:48.662 --> 01:22:51.899
Lots of good chat and some good updates from Mike.

01:22:51.899 --> 01:22:55.826
It's available right now because I set a deadline to have it done before the show.

01:22:55.826 --> 01:22:57.850
Homegadgetgeekscom.

01:22:59.561 --> 01:23:15.256
And, as mentioned on the School of Podcasting, I've been researching the movie industry and they're going down the toilet and there are some things they do, especially around brand safety that is, I think, adding to that decline, when all your movies have to be safe.

01:23:15.256 --> 01:23:20.561
You know, when was the last time you saw an R-rated, you know comedy that you went, ooh, you know.

01:23:20.561 --> 01:23:22.644
So maybe that's part of it.

01:23:22.644 --> 01:23:27.349
There are a couple other things that they do Make sure you have a great experience, et cetera, et cetera.

01:23:27.349 --> 01:23:32.456
So that'll be coming out on the School of Podcasting Reminder no show.

01:23:32.475 --> 01:23:39.698
Next week Dave will still be hanging out in it's not really Boston, it's south of Boston, but at Ecamm Creator Camp.

01:23:39.698 --> 01:23:44.881
So that should be fun hanging out with Doc and Katie, and some of my favorite YouTubers are going to be there.

01:23:44.881 --> 01:23:46.048
So that's half the fun.

01:23:46.048 --> 01:23:46.530
For that.

01:23:46.530 --> 01:23:47.536
I'm looking forward to that.

01:23:47.536 --> 01:23:53.797
So I'll be coming back, hopefully much more ready to jump back into YouTube and do some fun stuff there.

01:23:53.797 --> 01:24:02.145
Thanks to the yeah, easy for me to say Dan, based on his truestorypodcastcom, and Mark over at podcastbrandingco.

01:24:02.145 --> 01:24:08.113
That's the place to go, you know, and use the coupon code coach when you sign up at the School of Podcasting.

01:24:08.113 --> 01:24:10.215
We will see you in two weeks.

01:24:10.215 --> 01:24:12.176
Take care, and we'll see you soon.