E111: Jeanette Brown - Connecting in a Unique Way
After losing her dear mom at an early age, Jeanette Brown realized a very important lesson, "Life just goes on". In this energetic and authentic episode, Jeanette shares her journey, how she learned how to communicate and pay attention to stories and narratives and how she became a top Public Relations Executive. Realizing how the ups and downs of her journey have led her to where she's now, founder and owner of her own PR firm. Life has thought her to celebrate Uniqueness instead of fighting it. Listening to how she has made it, will definitely inspire you to pursue whatever your heart desires.
Since 1999, Jeanette has brought effective public relations, branding, marketing and positive crisis resolution solutions to clients across a variety of industries.
When thousands of loyal Maker’s Mark Bourbon drinkers revolted online after Maker’s Mark announced they were lowering the alcohol content in the iconic product, Jeanette was a key member of the team Beam Suntory, the parent company, hired to restore customer confidence in their brand. Swift action with the brand owners, communication in social media and consumer influencers brought what would be called a faux pas comparable to Coca Cola’s 1980s misstep to a footnote in bourbon history. Within a week, Maker’s Mark fans’ confidence was restored as they happily awaited the return of the original proof bourbon they had grown to love.
In 2016, she managed the “dieselgate” emissions scandal involving Volkswagen and Audi. By quickly digging in and understanding the problem facing the automaker, confidence in the restoration process was restored as lawsuits became the headlines. The following year she managed communications for PepsiCo while they pulled an ad featuring Kendall Jenner that was considered racially insensitive and borrowed heavily from Black Lives Matter.
In 2017, Jeanette founded Excellence & Presence Communications to pursue her passion for inspiring collaboration between clients and her networks to deliver best-in-class campaigns through culturally relevant stories that inspire interactions with lifestyle brands, nonprofits and corporations.
Learn more about Jeanette and her company at:
https://excellencepresence.com/
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