E170: Bracken Darrell - The Power of Human Potential
Bracken Darrell has been the CEO of Logitech since 2013 and his journey includes rising to the top in companies like Procter & Gamble and Whirlpool. Under his leadership, Logitech has grown to unimaginable levels, but it is his bold, yet authentic leadership style that inspires not only the many that work under him but the world around him. In this episode, he shares that one of his biggest fears is to lose touch with the world, and that's why he's committed to many global impacting issues such as Global Warming, Sustainability, and Equality. What makes him tick? Has been one of the best answers on Back2basics to date. Are you ready?
Learn More about Bracken at: (2) Bracken Darrell | LinkedIn and at Bracken Darrell - Logitech President & CEO
Under Bracken Darrell’s 10 years of leadership as president and CEO, Logitech has reinvented itself into an award-winning design company, an industry force pursuing a more sustainable and equal world, and a top performer on the SIX Swiss Exchange and Nasdaq Global Select Market.
As a result, Logitech has been the recipient of numerous awards. These include more than 200 design awards over the past three years from the likes of CES, iF Design, Red Dot, Good Design and IDA, as well as repeated recognition by Fast Company as a leading innovator by design. Logitech has also won numerous sustainability accolades, including first in a 2021 list of climate-conscious Swiss companies and inclusion on the Dow Jones Sustainability Index for Europe. Bracken himself has been named Swiss CEO of the year by Obermatt three times in the past four years, won the P&G Alumni Innovation Award, and the 2022 Edison Achievement Award.
Bracken joined Logitech as president in April 2012, and assumed the role of chief executive officer in January 2013. He brings to Logitech nearly thirty years of experience in product, people and brand management through design. Prior to joining Logitech, Bracken was executive vice president of Whirlpool Corporation and president of Whirlpool EMEA, where he guided the company through the economic downturn of 2008. Previously, he was with Procter & Gamble, most recently as the president of Braun, the home appliance business. In addition to a total of twelve years with Procter & Gamble – in executive management positions as well as earlier years in brand management – Bracken served with General Electric Company for five years, most recently as the general manager of Consumer Home Service. He began his career with Arthur Anderson and then PepsiCo.
Bracken is on the Board of Dean Advisors of Harvard Business School and serves on the board of directors of Life Biosciences, a longevity company.
Bracken holds an M.B.A. from Harvard Business School and a B.A. in English from Hendrix College in Arkansas.
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