The Wicked & Wild Times Of Building An Empire With Mr. Sugar Skulls

Brock Goldberg :   0:06
from the land of Mystery with dreams become reality Always listening to stories from the past, the present and the future. This is back. Hello, people.

Sugar Skulls:   0:37
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Brock Goldberg :   2:09
you doing, Carlito? Good rock. How are you? Did

Sugar Skulls:   2:12
dude, I'm doing a man. I'm doing really good. I was I think I always say this is the beginning. Every podcast. I'm fucking stoked toe have you on? You know, my mind. Just going, like, 50 miles a minute, trying to get everything ready. And this This is the first time we've done a video, uh, podcasts over. We're we're good. Um, how

Brock Goldberg :   2:30
long have I known you now? Nine years.

Sugar Skulls:   2:33
You had nine years, dude. I remember when I first got into the industry, I was rolling around with you. Cantrell and West was living in town as well. That's right. Yeah. And, um, I fucking looked up to you guys so much because you guys already been in the industry. You guys were doing cool things, and I never thought I would ever be in that position. Um, and I I always go back to this one time. Do you remember we were at? Ah, your guy's place and I was West was washing color out of my hair.

Brock Goldberg :   3:07
I still have that video. You saw the video, and you guys kept on foreign ship through my fucking head. And what the fuck is going on

Sugar Skulls:   3:14
and was going on for two minutes and my dumb ass didn't even realize it s so good. You know, those those small moments in time.

Brock Goldberg :   3:23
And do you remember that you still get north from when I worked in? Yes. D'oh. What was that? Kiss him. Eddie, right? Yeah, yeah, I still see Eddie. I still cut Eddie from time to

Sugar Skulls:   3:31
time. Shit, dude. So, um, let's just kind of bring it, like, kind of all the way back. Where I don't even know. Where did you grow up?

Brock Goldberg :   3:40
Um all right. So I was born in Glendale, California, and I move it to the San Fernando Valley to Woodland Hills. When I was about seven. Lived there till I was 18. I moved to Las Vegas. And then that's where I met a hairdresser. A girl out I was dating at the time. And that's how I got the job with Robert Crow Means from Paul Mitchell. Okay. And that's kind of what inspired me to do hair and started it all off. So So it went from Glenda. Oh, Woodland Hills Vegas. Fact, Ella

Sugar Skulls:   4:09
Just all over the place. And I I remember when we first met, you would sing sometimes, like, I remember one time being in the car, and you're like, singing. And I was like, Rapid and you're singing. It was it was a really good time. Um, is that what you wanted to do? Like was music your shit

Brock Goldberg :   4:25
forever? Yeah, forever. It was eat before I was known as like, this sugar skulls hair dude, like everybody just needed me. Is that guy in that band or something. That's

Sugar Skulls:   4:34
that's a fucking cool. Um What? What? What happened? I mean, you Ah, you definitely are very, very talented. Did hair come and just fucking tough your way?

Brock Goldberg :   4:44
I don't know. I guess just even doing hair like doing music, getting in a fashion, doing a little bit of that. They all, like, coincided together where they just like melted. And it was the one job that I thought I could do if music didn't work out right? It's still dressed the same look the same. Still, like, be creative and make some money. And it was a little bit more that security blanket. And And I told myself, like, Put your guitar down for one year, Don't do music and we'll see what happens in one year. If it blows up, then we'll continue this. If it doesn't, then we'll go back to music. And here just kind of took off. Do

Sugar Skulls:   5:18
you ever look back at that time and have any regrets on it?

Brock Goldberg :   5:22
No, but if I were to start it again, who knows? Like, I just got lucky too, that I started it right before, like, Yeah, it kind of started to blow up.

Sugar Skulls:   5:32
Yeah, you. But you were. You're definitely, um, one of the pioneers when the whole social media craze, you know, fucking blew up. And, you know, I just always look back at your your raw talent, your raw, creative talent from singing to cutting hair. Um, all of that when you were doing music at that time before hair even became a thing with him. The music we're even doing

Brock Goldberg :   5:57
it was like a bunch of, like, pop punk scream. Oh, type just rock music. I mean, it was good. I took private vocal lessons for, like, three and 1/2 years. I was really passion into it. Like almost everything I've ever done. I'm like, I want to be the best at it. Like that's always just like the main intention. If I'm gonna do something, I'm gonna give it is much as I can, you know,

Sugar Skulls:   6:15
in 110%. And you know that that that passion and that driving that motivation is what has gotten you to this point at your life now and, um, you know, a lot of people, um, just kind of go through life. Just fucking, you know, head down nose to the grindstone. And you are just from from the outside. You are that type of person that just kind of always looked up when everyone went right. You went and left. And that's why you've been able to stand out. And I I remember at the beginning of your curtain, like the beginning of what? You know, I thought your career it was it was all over you like a Yuri Adami. Um, I do fucking this guy is just laying it with men's hair. And how the fuck did he get the name on instagram Sugar schools? Hey, what

Brock Goldberg :   7:01
the fuck? How did you even get that? No, that one's crazy. One of my old favorite bands was called Envy on the Coast. So little shout out to them. They actually just released some new music yesterday and it's actually really good again. And and they had a song called Sugar Skulls. And since I'm half Mexican, I'm just like, you know, this is kind of like my cultural thing, so I can take the other loves Martha Zs skulls and and I remember this girl was just I would photograph all my clients just kind of how I normally do all the time. And she was like, Hey, you should try this new app called Instagram. She's like there's all these cool filters on it And I remember typing in my user name and typing in like Carlos Ramos. And then I was like, But when I worked for Robert Crow means I told my ex that if I were to ever do hair one day, I'm gonna call it Sugar Schools. That song. And then, as I was like typing in my name, I deleted everything and I typed in sugar schools. I've never even got my own email life under anything without having the throw numbers or underscores in. And the fact that I typed in sugar skulls and it was like, available like I was like, No, yes, yes, yes, and knowing I had no idea was gonna fall in love with hair at the time when I was just starting off, I was just kind of like Let's see how this goes for sure, and now it's just like, yeah, it took its own entity they like, But what I was gonna tell you to the little commitment thing. Kelly Carr Deena's one of the big apprentices. I mean, like proteges of Robert Chrome. Ian's for Paul Mitchell. He used to always tell me commitment eliminates options. So you have to commit to shit like you could be Jack of all trades, Master of None. But if you commit to one thing and just give it your all like, that's when you get good at shit and it's have always had that

Sugar Skulls:   8:40
is so true, you know, for for so long whenever I would try new businesses for new ideas, Um, I would put so much effort in tow like, you know, trying to build this up and do this and do that and kind of lose track of the the focus of whatever the fuck it is. And when I was starting this podcast, I was like, Okay, I gotta build up the social media. I gotta fucking to website do this, That and the other. And I talked to our friend Tyler Turner and he fucking said this and it's it's a quote from Tony Robbins, and he was just fucking do it. And it wasn't even here related. I had this, like, recycling fucking business idea, which may be one day off and 11 day I'll do. But I put it towards the podcast, and it's kind of philosophy is just just fucking do it. So many people are scared to join them, and you kind of you jumped full force in.

Brock Goldberg :   9:30
But I feel like you I connect with you a lot like that, where you're kind of crazy, like me, like a d d all over the place. But you're talented at so many things. Do you know it's You can do a lot of things, you know? So and trust me, did I do my best not to? Still, I can't even jam with my old guitar players because I'm like, eh, fair. I'm going to start a band. I if I have one good night with course. So I have to just do my best to stay focused. Actually, my vision, my little blinders on, Just do what I have to do. Like,

Sugar Skulls:   9:59
you know, it's crazy. That was like with with hair and I freaking love it. And I'm so blessed. But I don't know. I've always had this, like, feeling like I don't know, there was just something right that that that I couldn't get past and looking back, I'm being totally honest with myself, you know, because at one time, and I wanted everything that you had, I looked up to you and West and fucking Cantrell and like, I want to do it, man. And and And I tried. But there was just always something holding me back. And and and and now you know, it's just me being real with myself and, you know, starting this new creative project of podcasts and bringing very unique people on it. It feels right.

Brock Goldberg :   10:43
But there's nothing wrong with you like it's just like switching. I mean, like switching ideas tested again. Every year it still goes through my head. I'm like, What else could I do? Know that it's a natural human thing, Of course, guy No. One, especially with the energy I feel like you and I have, like it's hard to control that it's hard to be like I want to do everything I want to do it all like

Sugar Skulls:   11:06
it ISS it is because we both want to do everything and you know it's you can't do everything you know, and if you're not, everyone is gonna be Elon Musk co exist. Just not getting having.

Brock Goldberg :   11:19
And I guarantee you that that's gonna be stressful is Tiu. I

Sugar Skulls:   11:24
couldn't imagine it. Like he's like one of my idols, right? Like I'd look up to that so much, but running three major companies transforming the world like what the fuck? Yeah, How do you deal with that pressure? You have to be.

Brock Goldberg :   11:38
It's not a normal life. No, no, He's like, he's like a fucking move, man. I swear to you, Uh, but you know what

Sugar Skulls:   11:45
humanized him? At least for me when he was on

Brock Goldberg :   11:47
road, Any fucking hit that joint, and it was fucking crazy.

Sugar Skulls:   11:53
His stocks dropped 6%. The next day went up 9% and it's just like he was crazy. It was It was It was awesome. So so

Brock Goldberg :   12:00
shut Not money. Mental. It was weird way, dude, there's like posters now of that, And I'm like, I want that post. Yes, absolutely. I'm a fucking put a poster on my

Sugar Skulls:   12:08
wall somewhere in here s o getting back kind of your your story growing up in Southern California being Hispanic. What is that like? Because we live in this culture now, where, um it's not that you're not not Mexicans or I don't want Mexicans were looked down upon, but it's like, you know, build that wall Fucking all this. You know, we have this. It's like, take even trump out of it. This is something that's been going on to a long time, but, you know, the Hispanic population, Um, if they were not part of Los Angeles, California, Los Angeles, California could not breathe, it could not move you, your your your people, the Hispanic people, Mexican people like they are the ones. They're the fucking heartbeat. But what was that like? Or did you run into any shit?

Brock Goldberg :   12:56
Dude, I grew up in West Hills. Calabasas is a really rich white kid. Yes. So I was probably the most Hispanic dude in my high school. And no, and I still like Like I didn't learn English. I was five years old. Dude, I like I just learned spanish. And when I went to high school, like I speak perfect, fluent Spanish, I can understand everything I can completely, But I would deny I would just be like, Oh, I can understand it, but I can't speak it out of that little insecurity. Now it's freaking beautiful. Now it's high. But when you're young, you just You have all these fears and doubts and Justin Securities. It's just that's high school, dude. It's just it's It's so true. It is. A growing up here was a little tough for me, but I feel like that also made me strong as hell.

Sugar Skulls:   13:35
There we go. That's right, man.

Brock Goldberg :   13:37
And you know it. Shake me to who I am today. Where I'm just like you. Don't think I can do this watch lot knowing. Yeah, I just got lucky. It worked out for me.

Sugar Skulls:   13:46
Will you put in the hard work, man? It would. What about your family, man? When did they come to the States?

Brock Goldberg :   13:51
Well, do you know what's crazy? A private never even asked him. Not like I know. Sometime in the seventies or something like that. My dad came from Cuba from Havana. Okay, which is the capital city of Cuba. And my mom came from Colima, which is a little town outside of like, uh well Ha ha. Yes, We tracked down, like, around there, and my mom came and she was like, 18. My dad came when he was, like, 13. They went to school out here, like in L. A just did some shit. And I was born in Glendale.

Sugar Skulls:   14:19
And it's the first generation. Yeah, in your sister s 0 to 2 other Sibilia that, you know, it's it's really incredible. They came out here and they've been ableto, you know, pass all these things down to you guys. And what is your relationship, like with your parents right now? Right now? Interested?

Brock Goldberg :   14:39
Yeah. I feel like when you're younger, there's just times where you could be like, Oh, I don't But I'm fucking super lucky. Like I feel like the older you get, the more appreciate like, remember when you should think like your parents are, like, the worst Yeah, world. And then you like hanging out with other people And you're like, Now my parents weren't that bad. It's chill, like, of course, you're like actually, my shit was away a little bit. Dude, Absolutely.

Sugar Skulls:   15:00
I remember being a kid, and my dad was He liked to talk, you know, Obviously it's passed down. Yeah, we Oh, yes. And so I would be at scored every time staying out with older kids and I'd come home and my friend to be sitting down the couch, talk on my dad, and I gotta be telling them like Old War Vietnam story.

Brock Goldberg :   15:22
And we have frustrated I would shut the fuck up like my mom, my boys, Fishman and Jamie's

Sugar Skulls:   15:27
standing. The guys that would be chatting with my dad and I'm like course. Then they've been there for two hours, right? What the fuck? It didn't make sense to me and, you know, to anyone listening att this point if you listen my party guys, you know, I lost my dad at 17. I would do anything Thio kind of not kind if I would do anything to change that toe, have these types of conversations with him. But when you're younger, it's so hard to see and even me just saying this, it's it's

Brock Goldberg :   15:55
that's called in. No, it's almost irrelevant

Sugar Skulls:   15:57
because you have to go through your own shit. But if you have parents are, if they're good, solid people, as you get older, you will see

Brock Goldberg :   16:04
you respect that you like.

Sugar Skulls:   16:05
And I respect your folks, man. They came to a country that's not where they were even born and, you know, being first generation, you know, Mexican American, that is, it's it's it's it's amazing because you have been able to build, um, you know, a life for yourself, You and and what about your sister and bro?

Brock Goldberg :   16:25
Um, no, they're doing great. Did my sister lives in Manhattan? My brother's in San Francisco. I use their own things. Did always say we're kind of like a little bit Hispanic whitewashed, but, um, but it's been a good mix. Were very like we love our culture now. Kind of like respect. I feel like when you're young, growing up Hispanic, you just like, I don't want to do that. And most of us don't look it that much. But now you're like, you're like, No, this is the stuff.

Sugar Skulls:   16:50
I mean, freaking in the type of music. Now it's becoming, you know, more and more decided terrible, like socially acceptable, you know, on top charts. And, um but, uh, that is awesome. You know your brother, your sister. Ah. And now, looking back at your life being a kid, um, what are some of the things that you would say to your younger self if you could If you have, You know a way to do that.

Brock Goldberg :   17:19
But I should have just committed to something earlier on and they're not jumped around. That's what I like. Mmm. That one. And just being like, it's going to get dope,

Sugar Skulls:   17:27
it's gonna be Oh, it's so hard to see that light at the end of the tunnel. And of course, you

Brock Goldberg :   17:32
always did know. And I still feel like an older version of me is going to save this toe like this version. Of course I like. It's gonna be like, just chill. You're gonna get that

Sugar Skulls:   17:42
guy. Yes. Put your nose to the damn grindstone and weigh in. Yeah, you get to all these different tunnels throughout your life. But I always say this. If you can look at your life from a bird's eye, view a macro, you know, Ah, macro view. It's gonna be up and down, you know, throughout the days, the months. But if it's serious and it's going up, you're obviously doing something right. And when you fully committed to, you know, putting makeup, not makeup hair behind you. And, uh, not here. The music. Jesus Christ, man. Looking weak. It's, uh, the hair What was that like? Were you

Brock Goldberg :   18:17
scared? Yeah. Fuck, yeah, Yeah, of course. There was so much doubt in that leg. But again, there's, like, that little Jim Carey quote where he says, like, we do things for two reasons. We either do it for fear. We do it for love, and it's just we're either scared that something's gonna fall away. And we'll work our ass enough to not lose out or we do something because we fucking love it. And I just think it's a cost thing. So I just Dude, I feel like my head's like a little dictionary quotes where? Like I live by Well, ma, you got this. You know, it's like you have to constantly, like, almost motivate yourself and keep yourself positive, even when you know it's not for sure. Even when you think things are just

Sugar Skulls:   18:55
like way shitty abs. Absolutely. Um, So you're you fully commit to doing hair? And you you were at Nordstrom's before

Brock Goldberg :   19:02
that. I was dressing guys. Yeah, in the rail section. You were at Glenda. Oh, yeah. Yes, and was great, man. I'm I learned address guys from top to bottom, and then all of a sudden They're like, what else do you do on? I was like, Oh, actually, go to a beauty school. I cut hair and then I started showing everybody pictures and everybody's like you did this and I was like, Yeah, I can cut my hair So I was dressing these dudes and cutting their hair away. Yes, I was like, I can put guys from top to bottom in those I And that was at a time when barbering was just It wasn't a thing. You weren't gonna make money like you had to do women's hair and your to do color. And that was your That was your paycheck in a sense. And I was like, I think I can find a market. I saw a march from selling $100 T shirts when Walmart selling $3 teachers and I'm like, there's a market for everything. You have to be designer of what you do.

Sugar Skulls:   19:51
Absolutely So so So starting out. Um, going through beauty school, you're just reaching out to people that you were working with.

Brock Goldberg :   19:59
Nordstrom was 99% probably of how I started getting everybody.

Sugar Skulls:   20:04
Dude, Yeah, I remember those days when you just Where

Brock Goldberg :   20:07
were you cutting hair out of again due to the back of my mom's house? Yeah, see, I had business cards in beauty school like I was like, That's it. He's going to north from passing out here cutting beauty Carson. Not even Mike Nordstrom cards. D'oh! But that's about it work. It did work and it's Spider webbed out like once I got that market, I was watching guys dropped two grand on jeans and, like a couple outfits like where I was like, these will have two grand and just dropped like that where I'm like my car was worth, like $800. It's a times I It's just And so I was like, All right, cool. These guys, we're gonna pay a little bit more for sure. Just a random little shop. And I tried to, like, create a vibe and make a dope little studio. You know, like a little man ks in the back. And it was sick, didn't everybody just fell in love with it, and I fell in love with it, and

Sugar Skulls:   20:52
it's because it was your You put your heart and soul into it. You know, when people feel that And so, you know, people coming up in any industry, just a za blanket, right? If you're coming up in hair makeup, um, you know, sales. What are some of the things that you suggest people to do, like because you put your everything into it? It would that be the same? Or,

Brock Goldberg :   21:15
I mean, don't get me wrong. I like Are you talking about like me dressing them, you know, just kind of like

Sugar Skulls:   21:20
the thought philosophy behind starting in a new industry, right? Starting in the hair industry, let's just say right, because obviously we do hair. Um, coming up could be really frickin hard. You can't see that light at the end of the tunnel. So, for you, you didn't wait to start. You started right away. If that would be for you know, you would say that to everyone. If you're talking to fucking a young crew like, what would you say to them? Dude,

Brock Goldberg :   21:44
it's so much harder. Not just that I feel like we're in such a fast pace world. Like, I feel like somebody gets into something now. And it's like the next day. There's, like, 25 new kids like doing it already. You know where when we kind of started again? Dude, the fact that I got my name on incident, that's how early on we were at that I was like, being able to get something like that where I was just like, all right, I'm ready. Way ahead of this race. Like, of course, not like cocky manner, but, like, I was like, a You're making your paving a road in a sense in a bit, like keep going and again in even on the times that I wanted to give up Dude, I want to give up. I still talk to him like once a year. I'm still like, What else? Can I do it through your head? It's natural, you know? And, um then I just have to chill myself out. I had a rough day that day, for sure, but that's why I'm always like the commitment eliminates options. We're always gonna have options. It's like significant others, like dating somebody tinder never runs out. You know that, right? For every yes, it does. I've never been on it, but I

Sugar Skulls:   22:51
would be too happy. Wasn't fucking tender, but yeah, so it's just like I do But it is harder today, right? Yes, it is. But it's not. You can still do. It matters and anything is possible, right? And that not everyone

Brock Goldberg :   23:08
it's ignoring that failure or that doubt like it's just keep doing it. Just try to be smart enough to learn from it, like, but just keep moving forward. You're gonna have bad times. That's life. Not every haircut was fucking awesome. There was still time. I was like, Yeah, I know.

Sugar Skulls:   23:25
I fucked up. A war is so great. Special color, cause I'm officially colorblind, right? And so anyone trust me to do their hair color? Well, I'm very sorry. Uh, yeah. So that being said,

Brock Goldberg :   23:38
But you had you had to keep going. Don't get there was so many times like that. I was just like, I'm never going to do this ever again. Yeah, And then I was just, like, chill. Fuck out. It is, dude. It's such a personal thing. I always saw red. There's no more than three people in your life that touch your head. So it's like if somebody on the street walked up to you and touched your shoulder, you will turn around all quick absolute. What if somebody gripped the back of your head like you're around you Price throwing elbow? Absolutely. Like Like what? A lot of the three people exactly know exactly your significant other your mom, your dad or something like that. And your hairdresser, Whom? That's it.

Sugar Skulls:   24:13
Right there. Anyone else? Fucking touching. Figure to

Brock Goldberg :   24:14
block. Even think of your friends have run through. I just get the hell away, man. Don't touch. It is such a personal thing. So I know how people take it. I remember my aunt telling me when I told her I was gonna I was thinking about doing here. She's like, you know, people get really mad if you make it. If you do their hair back, do you think I'm gonna try to do bad hair? I'm like, you're not inspiring me. Oh, no, no, Everybody. Everybody doubted me when I said I wanted to do hair, and I just You did it. I just kept my blinders on. Just ignore them. And I just pushed through. And then everybody's like, Oh, yeah, he's the best hairdressers. Can you believe it? You know what

Sugar Skulls:   24:51
happens, right? I marched after musicians, artists, all of that stuff. There's there's so many people that doubt that you cannot do it.

Brock Goldberg :   24:58
The doubt is the weight right now like that, you start with the dough. Do like it, want us like so it's too, Just like getting past the doubt that, like, gets

Sugar Skulls:   25:06
you subjecting to drive. And it is so true because I remember going to Elissa, you know? And then I'm gonna start here school, right? You're fucking right. Whatever. And she was crazy. But I remember when she came to Robert and I was told me this she said, Well, should I do baking or makeup and we're like baking, you know, And and she said, Fuck that doing makeup. And now she's working, you know, on a fucking big movie sets and shit like that. But it's that it's that doubt, even from your significant other right. I'm and you you

Brock Goldberg :   25:37
want to give the safe answer. Everybody in your life wants to give you this If they don't want you to take another risk of risk is like a possible failing, you know? But it's you don't want to get older and look back and go. What if

Sugar Skulls:   25:49
exactly, man, You know I'm a big believer on not having any regrets. Life is too fucking fast, and, you know, regrets are terrible. If the courts do anything about it, drop it. And if you can do something about it, fucking do it. It

Brock Goldberg :   26:05
did. I always have it on my there's like, there's good stress. And there's just stress, Like, good stresses. Like you need to come up with money. You need to figure out how to make this happen, Like you're like, All right. Fuck. I have to figure it out like stresses. Just stepped in dogshit or got a parking ticket? Yes. Like you can't fix that. No, You know, it just happened. Yes. Just get over it. Just get over it, move forward. But if you can work on that good stress, that's creative stress that makes your mind start moving. You're like, All right. How can I forget? So I could probably do this, you know? And I feel like that's better than what you have to, like. Differentiate those cause it's so easy to be fully stressed on.

Sugar Skulls:   26:41
It is, man, For the longest time, I would be so stressed about money, and that's a huge financial guy number one, number one, stress. And then I got to a point in my life where it's like, if I continue to stress on this is gonna fucking kill,

Brock Goldberg :   26:56
you're not gonna make you're gonna get out of

Sugar Skulls:   26:58
that, not gonna get out of it. And you know what? Listen, I'm in a good place on our life, right? And I'm in a good place in my life. But just even until recent, I've still stress about money bills, all of our ships course. And now I'm like, Dude, we someway Miracle e we pay your fucking bills, we save money. We do our shit right?

Brock Goldberg :   27:16
Hey, you guys haven't died yet. No exit? No. What? I haven't died yet. No, but I always Sorry. I'm like, there's like, times where I feel like I've been so stressed out that I'm like, That's it. It's over. It's all going away like this up. And it's like what happened? We got through it somehow. Somehow we got through it. It didn't it didn't. So many times I've stressed,

Sugar Skulls:   27:34
Dude, it's I mean, stress is a fucking killer. And so if you can't do anything about it, and it kills creativity Kayla's killed motivation. Every absolutely. You know, I wanted to get into comedy, man. I wanted to do stand up comedy and, um, for Christmas last year, Not this password, but the one prior Elissa got me this, like, Holy I, but but but But she got me this thing that, like me with this dude that could kind of, like, Show me. And you just kind of have to do it. I know that, Um, at least I think I know that. But I was too scared to even fucking do it. That is It's terrifying, its own. So terrifying. And I worked on bits and all this shit, and I'm just like, too much of a pussy. Maybe one day I

Brock Goldberg :   28:10
don't know. You and I can teach classes in front of the whole hair. Students like nothing back in my fucking What's the idea? No, I've even thought about like, dude, I just thought about doing it. And just like not telling anybody, Just see what happened. Exactly what far away? They won't know

Sugar Skulls:   28:28
what we should do it. We should be Oh, teens already. Just Guys, guys, guys, I'm gonna have to do it. One of these days. Just get up there one time bomb like a motherfucker. Right? But because that could be a regret of mine.

Brock Goldberg :   28:42
But you see how funny that is. Like that's life, bro. That's everything I've done from music. Tosto. I remember the first time playing in front of people. So the first time I started cutting hair in front of people should stare if I get it. But once you get through it, you're

Sugar Skulls:   28:55
just like, Oh, if you feel so strongly, you'd you get strong also. Good. And one of the best feelings that I can have is when I make my wife laugh when I make a list of laughter. To which the heart cookie. Right? And I've gotten pretty fucking good at it, and it just I don't know what I make anyone laugh. It feels great. But this past year, for my birthday, she got me the podcast set up. I gotta fucking do this like I can't just sit back on it, right? And a lot of times were faced with walls. But it's our own insecurities that hold us back.

Brock Goldberg :   29:23
This is so good, bro. Your studio's beautiful. Everything looks fucking

Sugar Skulls:   29:26
Thank you. man. It means that I and so you know, bringing you on. I want to kind of go back to your story. Right. So when you first you need left the music scene, you're at Nordstrom's, right? Knows a whole bunch of steps in between. But, um, when you were going to school and you were about to take that test, did you already have things set up like the state board test? Um, still on?

Brock Goldberg :   29:50
Yeah. I wanted to work at Salon Heroin. And then I remember that on Kalinga between Hollywood Sunset, Incredible Salon, owned by Jenny in German. She was on sheer genius. Season two. She came, like, second place. Besides, she hired me, and it did. It was like everything I said I wanted to do was going in order for a while

Sugar Skulls:   30:09
for a while. I like that. I like that. So then what? What happened? That we're holding. Get back. So you had set that up?

Brock Goldberg :   30:15
Yeah, And then I met somebody that got me an interview, and I've pretty much gotten every job interview I've ever gone into. Like, I've never seen my fiber. I've never been fired from a job. Oh, I have. I always thought real men don't do shady shit. And I try to work harder than everybody else. Like those air. Like, I think I'll act on both. Back when I was younger, of course. But when we were young, of course, dude, I was with my friend the other day. I remember being like 16 and we'd be like at a Starbucks or something. I'm like sitting just like, worried. Some kids we're gonna rope and, like, just start chip. Like now it's like if somebody comes up to me, they're like Carlos shit. It's like, Well, like a hug. Everyone's excited at me. It's not like shit, dude.

Sugar Skulls:   30:53
It's It's really cool. So But it's fucking It is so true. Getting fired from a job. Just got a felon story. I used to work at Starbucks, runs like 18 and had tattoos to cover them up back then. And I thought I'd, you know, take a bathroom break, right? And so oh, you know, maybe I could take a couple hits of a cigarette, right? And so I Dude, I fucking hit the cigarette. I put it out, flush it the very next day, I come in tow work. Starbucks in fire me. The mall found out I didn't fucking know how. Right? And they banned me from coming through the mall like I was done. I was done. So don't smoke cigarettes in bathrooms that started. This stupid thing is dumb. So did you get

Brock Goldberg :   31:35
the job of heroin? Yeah, I got the job. I met up with Janine and, uh, she hired me and I was killing it, but it was intense. And then everything kind of switched. Everything went from beauty school, working with her ago, working like, you know, starting to go to every show, getting familiar in the industry with everybody. Everybody's starting to see you, like, come out. And then I jump into the salon of just like, the baddest, like, kind of unknown for their dressers. And they were just like, you know, don't be this cocky. I wasn't I was so good and nice. What already was when Instagram was blown up. I was the only one that had, like, followers and little things like that. They trained me really well. Did you know it was the best salon ever worked out? I was there for six months, but it was they'd grind. You are class were intense. Never did a good haircut there When you had models, they would never They'd be like That was okay. That was every time back just like No, no. Like even though Like it ended it with, like, a bad taste in my mouth because he's just like it felt personal. It wasn't. And I know they made me get those six months. I got better hair than life. Most of every other little with Hector it Kush. But

Sugar Skulls:   32:46
that's that's crazy. You can look back now in the moment, man. You took it personal. I mean, you did. You had a fucking pop in instagram they you know, these people didn't You were knew they weren't right. And so all of these things, and at that moment, it feels so shitty. But looking back there, like, dude, that was going to the best six months of his education,

Brock Goldberg :   33:05
I've ran into Janine before, like I actually saw the Glendale Galleria. One time I was like walking a Zara, and she was like, walking out. And I start recently, like, probably a year and 1/2 ago or something. A year ago and I was just like, hey, again, I straight go like Hey, thanks for everything. That's like, That was the first thing we just, like, bumped into each other, said maybe five words. And I was just like, Hey, thanks for everything like you're the best. Like, that's awesome. Yeah, that's awesome. That matter, respect for them. And

Sugar Skulls:   33:30
and that's cool. Do I mean, because a man has been through so many things. But looking back now, I'm like, What the fuck was I have been thinking, but way have to live in the moment, you know? And you do have to look outside. So after that six months, right, your instagrams fucking popping What? What did you do? Were you, like,

Brock Goldberg :   33:48
lost? Yeah, completely lost. Quit that job. And then it was right when men's hair styling was starting to, like pop off. And I went I'm gonna find, like, barbering school. So I found a Barbara no joke. Like after I quit heroin, I was so broken down like I was just like, I don't want to do here again. And I was like and I went just goto barbering school, just like who cares? It's three more months. Three more months and you're gonna get to sharpen up your skills and you'll learn a little different aspect. And this is when everybody was swearing to me that I could not make a living doing men's hair. And I was like, I don't think you guys are seeing this yet like it's just and I just fucking did it. Did it? Did it kind against everybody's fucking will? And it was the best thing I ever did and

Sugar Skulls:   34:30
do. That's incredible. You know? It just

Brock Goldberg :   34:33
it was a lot to It was like, I still feel like I'm like, uh, sometimes I just have to go with that crazy gut feeling when you're like, I know this isn't rational. That's

Sugar Skulls:   34:43
it. That's it. I always tell Elissa I was like, Fuck your heart. Listen to your gut. Yeah, and And one listen to your gut because you're usually right, of course. And there because they're two different things, man, your heart is filled with so much emotion and ups and downs. Your gut is that raw instinct, man, is that first fucking feeling, you know? And of course, it could be wrong, right?

Brock Goldberg :   35:05
Everyone's telling him not to do something because you're like shipping cocaine to like Seattle or like that's a different thing that is pursuing a different passion. I don't even know where I came up with it. Zach through it. So you have to be a little smart about it. But it's just But if you want to do that like deep down, don't go off everybody else's doubt of you. Of course, just It's so true. Tri Tri Thio Try even the staying positive part did. It's just like I was starving. I'm like, I'm kind of like cheesy positive all the time, but it keeps me fucking positive, like it's just I have to almost fake it when I don't want to be that way, All right, I get it, but it helps. It snaps me out of my funk sometimes, like where I'm just like I showed toe work. I know it's It's like it's showtime now, like when I pull into craft like I'm just like all right, put on your sugar schools, face. What's up, guys? Eh? You know when there's times we could just be like, uh, I'm so stressed and they could be in the car on the way to work, stressing Right when I get there, I'm like, All right, way got this. Yes, there we go Does show time.

Sugar Skulls:   36:10
That's good, though. That's good that you're able to do that right and it

Brock Goldberg :   36:14
makes it better. Just does work, just like if you just pretend for a little while like you'll forget you were in a funk earlier. And

Sugar Skulls:   36:22
Dude, it's so true. Damn So the heater's going on. Hold on, turns up it. Dude, it is so true. But for like for me, it is so hard for me to kind of get out of my funk personally. But that's just one thing I've noticed about you. But because you're kind of Abel Thio, you're able t o. I've always known that about you. It's just it's just something here on this positive outlook that you have. But do you feel sometimes that positive outlook blocks you from your true feelings?

Brock Goldberg :   36:57
No, I kind of hate like true feelings. I just don't happen. Um, do you like I'm just like my feelings, dude, It's like it's just emotions, dude. It's just like I feel like where I'm like Well, fuck my stressed out like just get out of your head and it's and I know how hard that is again. Even just going to the gym has been helping, you know, like that literally destroys your little stress demon. That's where it just shuts him up.

Sugar Skulls:   37:21
Of course. Absolutely. Dude, on my worst days, because you

Brock Goldberg :   37:23
go run two miles watch. Just watch how that just changes it.

Sugar Skulls:   37:27
Does it do it On my worst days when I hit the fucking gym afterwards? Um, you just just so fucking good, dude, it changes. Uh, something inside of your brain. And obviously, there's a chemical reaction that I have no fucking idea what I'm talking about. But I know on a personal level what it does for me. Uh and I wish I was the morning type of person to go work out in the morning. But I can't. I have to work out at night because they just for that this is me. But it is really true. And, you know, being able to kind of block out those feelings that stress that nerve right and be able to push through. It's a good talent tohave

Brock Goldberg :   38:06
it is that little discipline that you just have to do? Do do. There's every day. I don't want to go the gym. Every fucking and every time I will sit in my car for, like, 20 minutes smoke a cigarette, Which is horrible to say, but I'll just be chilling there for a minute and then I'll be, like, just go. Just go. Just go. Just go. God, after we're drunk. No, no. And even sometimes I'll be I just do half hour just to have her and I'll just bust out. Half are still stoked on them. Absolutely, it

Sugar Skulls:   38:31
does. It changes everything on dso you. At that time when you went to barber school, you were at the hair house right with

Brock Goldberg :   38:39
you? Uh, yeah, yeah,

Sugar Skulls:   38:41
you were right. How did that whole thing emerge? Kind of taking a step back. How first of

Brock Goldberg :   38:46
how the hell did you even meet Kendra In beauty school? We were the only two guys Valley's West value occupational center. And, um and we're so different when we first fuckin I was just like, there's no way I'll be friends with this guy. Turns out to become like one of my best friends ever is amazing, like my little bro and he's incredible hairdresser. And one day he was just like you have an open room. My spot in West Hollywood. And I was trying. I knew to be in this industry, I had to move more centered. I had a work centered, like downtown, away West Hollywood, Hollywood, Beverly Hills, like Santa Monica. Like you had a hit. That it was even though I grew up in the valley. Yeah, dude, I know everybody in woodland area, but I'm like it's just again. If I did what I did in Wisconsin like nobody would care about, I don't know, maybe movie got zero man up like Louisiana. Wherever. Yes, but look, what did he do? What about exactly So right that that that balloon, how that took him? Yes, just became just dude? Yeah. Doug Color. You

Sugar Skulls:   39:54
got seriously, like nobles. Have you been talking to? He's gonna come on. Yeah. Human fucking cool, man.

Brock Goldberg :   40:00
I love that guy today.

Sugar Skulls:   40:01
Yeah, just just a really good dude. And, uh, but when you made that move with Cantrell, that was a pivotal moment for you, man. I don't know if you realize that getting out

Brock Goldberg :   40:13
was right. One West was gonna move out. And I was working the heroin. Yes, that's that's how it happened. It was Oh, it was about to move out, cause West was it shouldn't complain. Fuckinmove way all told them what I know. And then I took over his

Sugar Skulls:   40:27
room mad. That's so crazy that that seems like a long time ago. It was It's so crazy because you at that that time, you know, I was going to be a score just out of b school. And seem any light at the end of tunnel was never never cleared. We

Brock Goldberg :   40:45
were like, bleaching your hair. Yes, dude. And I

Sugar Skulls:   40:48
re I remember the very first time, Wes, I tried to show me how to cut a bob first. Cut. I just cut that shit out of my finger. Meaning everywhere. Dude, that fucked me up for, like, two months. I can't do this. I'm never gonna be able to do it like I fucking suck. And there was just something that, you know, kind of help me push past that. But you and like everyone, we kind of just getting a fucking mind. And it could be hard, but moving out to West Hollywood for you. What was that time, like

Brock Goldberg :   41:18
you know, did. It was the best time. Did it shaped us? It was, like, again control. Like that's right. Giving all the love and respected. He was just the craziest dude ever. I remember him literally being like I'm gonna sell out like I'm gonna do this class here in the apartment like you're crazy. You know, I know it's gonna come by this fall straight sold, like, 15 tickets in, like, 200 apiece. And I was like, What, e? I was like, All right, this will do this. I could do it. And then because I saw him just take that little courage and just fuck, yes, Like, I almost feel like it's like the little ignorance is bliss. Like he doesn't pay attention. How intense, sir. He's just like I'm gonna get a shot. Fuck it. He's and it worked. And then I just fucking did when my sould went out after and I was just like I remember that and right when we started doing them, it was just kind of like that little confidence, like once you do want you already like

Sugar Skulls:   42:11
I could do this again of course, just absolutely. And in personalities key man, you know, you definitely your personality shows.

Brock Goldberg :   42:18
But again, it was the doubt. Little Bligh's look exactly if it wouldn't have been for Cantrell being all crazy like that Stout would have kept me

Sugar Skulls:   42:25
from ever trying one dude. And he's just he's just like he's just been through this. Do this, do this, do this. And when so many people are held back and there's something amazing about him, it's willing to push past that barrier. And, you know, for you, surrounding yourself with good, positive people is so important. I someone shared this mean I kind of always say is like You are like, five closest people around big. And so, um, you know, surrounding yourself with the right people hope and you push you to that next level, even when at the time maybe doesn't even seem like that. But because you saw him sell out a class

Brock Goldberg :   42:58
in an apartment? Yeah, bucking hair class, $200 a ticket that's fucking with $3000 right there, like a year and 1/2 out of beauty school, maybe tops. It doesn't make sense. No, but look, energy is contagious and not like even on my way here. Dude, I was kind of having a little rough morning. It was like and then I got here and I started kicking it with you. And I've kind of gotten out of that funk. And it's just energies continued. You become who you hang out with, happy we spend. Like how you said the five totally believe in. That

Sugar Skulls:   43:25
is so true, man, back when I was in really staying out of the whole bunch of drug addicts and that's exactly what I was. And then I got into the hair distress right now, the whole bunch of hairdressers and it transformed my life. This industry literally transformed my life from ashes to fuckin what it is today. And, um and I'm so grateful for you being that dude. Like I said, I looked up to you and I still do t I just respect the shit out of you And, you know, in life we all go through our own shit, but, um, to be able to push forward and you have you have been a part of this monumental change in the hair industry because men's grooming barbering was not a thing, dude. It was not a thing whatsoever. And everyone told you you're fucking crazy. But obviously that that didn't hold you back. And so, you know, after you you were with you in the warehouse for a little while. What was that next step afterwards,

Brock Goldberg :   44:25
after the hair. How's, um it was just tough. Dude, it's it's hard like to live with roommates. The older today. Dude, I got, like, eight years on control or something like that. So he was always like my little bro, and it would just get I just needed my own spot. And so I dipped out. And then there was, like, a second where I was gonna hang out and just still work there or something. But then I just got a loft in downtown, but that was crazy to do. That was one of my crazy best friends, Ali, who suggest that, and I was just like, Oh, man, this is nuts. Student got even crazier. It's like I totaled my car how to put, like, a $6000 deposit down for life. And it was all the money I had was a sort of guy had like $5800 like saved up. And it was like 6300 that they needed in. Somebody had to lend me 500 bucks just so like and I just totaled my car. And I told my friend I'm like, Now I need this money to buy a new car to get a car or something. Of course. And he's like, Why do you need a car if you're gonna have a loft in downtown? And I was just like, I guess that makes kind of sense in again duty was that I didn't want to look back and go, What if exactly. Just because that happened, like noted in the loft is what started sugar skulls. Dude, the loft is Would, like just put me, like, in a little different place.

Sugar Skulls:   45:43
Where did it did It solidified you. You were a man

Brock Goldberg :   45:46
you don't want to say. It's like a little fucking Eric loves long public. I love you, but I'm like we kind of put that whole little lofting into, like No, you do. It was

Sugar Skulls:   45:54
you were like when you made that move. I was like, Holy fucking shit, dude, because it was such a big move, and I didn't know the underlying shit. I mean, that's what you did because you had $5800. You had borrow another 500. You literally were rolling the dice. Yes, on all of this, Right, All of it. And you could have fixed your car. But you decided to do this. And when you were there, man, the things that I mean everyone saw on Instagram it didn't Matthew a hairdresser or not, it was incredible. What? When you first moved in there that first night, Do you remember how you felt?

Brock Goldberg :   46:31
Oh, yeah. Yeah, that was like it was crazy. It was so crazy. It was so much like, No, it was freaky of solitude in It was like it felt good. It felt good to have this, like, amazing spot, you know? Yeah, but it was crazy to where I was like, you know, you need to maintain this like, again. There's, like, even quotes like that where they're like, it's not about, like, getting to that place to maintaining that. Yes, And I did it for, like, four and 1/2 years, dude. And it was fuckin It was all somebody got to a point where I had a disconnect from it, and it was just time for something new. And I needed a new energy. And you took that leap. Yeah. No, dude. And again, I still remember telling one of our premises. Still, she's an awesome stylist, Jenny, Like the heroine. And, um and I went, Yo, we're gonna go dres. We're gonna go to craft now, but it's gonna be sick. It's gonna be so doped. It's like we're going to step up. And when I was telling her that I did, I was just making that shit up. I was just I was just trying to keep it positive online. Don't let her know your fear, of course. And she was like, No, I know. I know it will. Yes. And in my head, I'm like, I hope this shit Well, I hope it. And it turned out so sick.

Sugar Skulls:   47:34
It is. It It was that same feeling. I mean, you had to project that feeling because, you know, if you're showing that you're nervous, shit scared as shit to you, right? Like

Brock Goldberg :   47:44
I'm gonna terrify her. Exactly. Don't stress her the fuck you can deal with them. personally, I'll take it. Of course. Eat

Sugar Skulls:   47:50
that shit. But I'm gonna take one step back because I want to share something with the people listening When you moved out of Can Charles place, you know, it was time, right? It was that next phase of your life. I my whole life up until recently, have had many roommates living with Eliza and I, And it always started out great and always ended up shitty. And I fucking sat hard to try to figure out like, these people. My friends like, what the fuck happened? Right? And I figured it out. So listen, I'm so excited. Is people being passive? And what I mean by that is I remember roommates Fuckin leave addition. The sink the fuck, man. We just talked about this, like, you know, clean that shit up. Right? So I eat it up. Maybe if you date same thing, eat it up, beat it up that small thing that'll built up, built up and turns up into the biggest thing fucking ever. When if you just have

Brock Goldberg :   48:48
a lot of time thinking about the dumbest shit about It's always that weight. Yeah,

Sugar Skulls:   48:52
always that way. And so when Cantrell moved out of our house, right? It was fine. Like we were figured everything out was great. He stole my brother. I love him to death. Right. Um, listen, I like no more that we're fucking done. Right. And I was telling you a story about my cousin Zack and everything that, uh, you know, he's gone through, and now he's in this phase in his life where he's making these big decisions. And he had to get out of Bakersfield if he wanted to take this job, Um, at the salon. And so listen, I talked and I was like, I was fucking scared, dude, I was Yeah, he's my cousin. I fucking love him. I do not want this to end badly and, you know, it's funny. As I said, Oh, yeah, Originally, so you could move in with us. It was like one of those things were like, I was like, not really, but I'm just saying it to be nice.

Brock Goldberg :   49:38
And he was, like, a wink. And yes, like Bach,

Sugar Skulls:   49:42
Dude. And I remember I was like, hanging out with him and florid at my mom's place. And I was just kind of getting annoyed with everything was that this was before he was even moving in. Because I tend to be that tend to be the only often the right. So now I have another Alfa Not the only offer, but in my home, Right? And so I have another Alfa coming in, and I'm like, No, fuck that, right. But I realized I might get well, if this is all me And if I just have open dialogue with him, what would that do? So he said yes. But before he moved in, him and I sat down at my dinner table and it looked at it said, Zach, I love you so fucking much. I'll do anything for you. But my biggest pet peeve is an adult Now is people that are passive. Just say it how it is because you direct exactly be direct.

Brock Goldberg :   50:32
Tell me what's bothering you. What's Yeah, it's discretion. Shit. Yeah,

Sugar Skulls:   50:35
Let's fucking handle a a And so we fucking everything worked out fine, right? And so then he eventually moved in, right? And it's been fucking amazing. It's amazing.

Brock Goldberg :   50:46
Me and my best friend, Ali, who is my business partner with Brain Candy and Dre were very intense. Office. Where are you going? Oh, my God. So you see us three in a room, dude, and it's I. But even right now, dude, this is Drake's ship. Of course I'm his, like Buck in his Gipper, his cheerleader. But, hey, you know, I don't know. But again, it's like, this isn't my show anymore. Like at the loft. I had to run that. This is Ray shit like I don't know. I can't talk without my hands. It's just because it's like whatever you got. And but I try to make craft look as best as it can be like it's just that's my goal. And that's all I want. Like, I'm not trying to fuckin I'll shine anybody, you know. It's like there's a time where I feel like everybody competes to be like, But when you're on a team, there's a difference. Like play your role in the team. It's like, don't get why getting cocky and self exactly what you're gonna get out of Nothing that I've had the dope is shit where I was like the little Star sometimes like the loft. I didn't like that. It's way better now, dude, yes decides.

Sugar Skulls:   51:48
Oh, yeah, for sure. And you know your role. And if there's anything you guys talk right, you

Brock Goldberg :   51:52
ever opened eyes work. It's drink. If there's a problem, go talk to dress. It's exactly what the hell your

Sugar Skulls:   52:00
role. It's a team. So when you're living with someone is a team and so having the open dialogue not being passive, you have to be a fucking dick. But you just say how you feel, and that's okay. And it's it's That's just kind of one thing. So many people won't say that I have a friend, that he lives in this house. And every single day he leaves, work his doors, he leaves the door open. And when he comes home, the door shut all the doors shut. Now so what the fuck, man? Same thing. And so every single day this is happening, right? And instead of him just like either just closing this fucking door or talking to his friend that owns the house, right? Uh, to just be like, what the hell? But I've noticed, right? That little thing is now turning. It's

Brock Goldberg :   52:47
because you're letting it go, because exactly you're just piling it up in the back. I

Sugar Skulls:   52:53
just fucking snapped, you know? And so it's a crush. It? Yeah. No, no more. So people don't be passive. Be direct.

Brock Goldberg :   53:00
And don't take it personal. When somebody says suit, it's like, Dude, I don't care if one of my friends has something like, you need to chill out. You've been doing this a lot and, yeah, there's that defense mechanism that right aways like Yeah, like, you're like, You're like, That's cool, man. Absolutely. Like you're so true. I had Tyler. Let's no, do stay.

Sugar Skulls:   53:19
I have to. I had Tyler listen to some of my podcast or just give me some feedback. And I had this guy Dave Lee on and just Amazing Road. He's been with every single band known to fucking man. And I was very excited. The entire podcasts. And he goes, he goes, you listen to Franken hours and he goes, Man, the guy's really good, but you are fucking excited, and I I almost aren't taking a personal. And then I was like, Wait a minute. No, I asked him to do this. I need to know these things. Just whatever your rounds over excited. I was just I was laughing at things that didn't He'd be a lot of what I I I was. I'm a fan. And but what he said right at first I took first defend with Wait a minute. No, I asked him that Just give me feedback because I want to be able to make this experience where people listened as best as possible, right? But yes, it's just just take it exactly. It'll be a bit

Brock Goldberg :   54:15
right. It's not. It's not that big a deal. No, it's not. And again, it's like it. Really? That's the worst thing about it, that you were just Oh, dude, your family. Of course I did fine, But it's okay.

Sugar Skulls:   54:25
Mad respected Dave Lee can't wait for his podcast. Eso just kind of getting back Thio to your story. So at law, few moved in. Your fucking stoked was the next steps and building that out like, what did you do to build up the LA fix? Someone trying to build a business? They probably want to hear this.

Brock Goldberg :   54:40
I started doing the hair gems. I just It was again. Dude, I just used to always hang out with my friends when I played music and it would just be a whole bunch of different lesson would just jam out all the fucking time. And I was just I don't I just Do what? My friends invite him over, and we have some beers some pizza would ask Children we just cut which teach each other something like we watch each other. Cut. And then it was right when everybody it's so crazy at the first jam, like all those dudes that we were all like, Still epic mother like there, dude, top hair. Dude, how do you feel?

Sugar Skulls:   55:12
How did you figure out to pick these guys out?

Brock Goldberg :   55:14
I don't know. I just started looking for other addresses on instagram when I started it, and I was like, Oh, this guy's cutting cool hair. I just reached out to them and no joke, dude, I made, like, a little flyer, and I put all our names on it. And I want you guys want to come to this like without even getting an approval. Yet for many, um, and all right. Yeah. You said yes. Yeah, it was true. Everybody do, Julie Caesar. It was just same shit, right? Dre was out in the eye.

Sugar Skulls:   55:37
And that's incredible, man. It's like the same thing with reaching out to you and all the people I've reached out to. You guys have all been like like, Fuck yeah, because what we do is we support our friends, or we support the people that we like in. Ah, and that's how we build things up. And so you moved into that place you were cutting hair out of this fucking dope loft? Uh, did the hair jams along Reeve. Therefore,

Brock Goldberg :   55:58
um, I switched into another loft after, like, two years at the 1st 1 But, um, did we just I shouldn't on these videos and just kept it. We just had a content to create. It was just everything we shot, and they're just looked really sick. And it was just easy toe. We'd be walking down the hallway after a haircut. I just following you there. Cut. We're like, Wow, I look sick. Great. Thanks. So let's load that up. It's

Sugar Skulls:   56:22
such a creative place. And you had a lot of people working in There are always people in there.

Brock Goldberg :   56:26
Yeah, and I had a lot of different people, but that was the toughest part that also wore on me, Dude, Like I learned, I didn't want to be an owner. They're like, I love being a creative. I love worrying about myself. I'm such a good team player. Did it feel like if I'm on your team, I'm like your best teammate? Did I? My I'm like Scotty Pippen. Yes. You know, I don't need to be fuckin top number one star, but if we're on a team, I want this team to win. Yeah, I want us to fucking crush it. But everybody is always like I want to be number one. I'm like, That's your fucking ego. Chill. Fuck are

Sugar Skulls:   56:58
stewed. Everyone's ego gets and not everyone but most people's ego gets ahead of them. Know your role, right? You don't have to be number one part of

Brock Goldberg :   57:06
the party. Team? Yes. Grow together. Play. Yeah. Yeah, if we're all good. Like we're sick. Like again, dude. Even like craft, like just even me. Injury getting together. Like I remember thinking I'm like, it's just gonna blow us both up, like, even bigger that everybody knows that we're probably two of the most well known, like men's hair. Just our style.

Sugar Skulls:   57:27
Yeah, absolutely. you guys have such a unique style when you're like it kind of going back thio your your creative space. Um, when you got into the men's grooming world, uh, did you know, like you? Because that's kind of what you did. You were at the rail. You're doing men's hair. There was a time where you wanted to do women's hair as well. Correct? Yeah. Um, it couldn't be challenging for some people that kind of figure out what path that they want to go in. Did that just come naturally to, you

Brock Goldberg :   57:56
know, I already remember how the music thing like I used to tell people in bands like, You have to be a genre, You can't just be like I'm a musician, because what's the next question? What do you play? What do you want? Like absolutely your sound like What was it like? Yes. You even ask me that. Really? Where I was just I was like pop own thio Sundays. Fallout boy type. You have to be specific. So if you're just a hairdresser like But what in hair do you do like that takes another. And even though I'm still pretty good at women's here like I don't put that out like I had to be, like, a specific genre. And when I did that, I just started blow up even more. It was just kind of like it grew

Sugar Skulls:   58:35
duda and for people not, um you know, people are listening that don't ah maybe follow you at this current mobile, right? Uh, you've got a fuck ton of followers on instagram when that was building up, right? I always kind of wondered Like, what? Some of these people like what goes through your head like, does it? They don't do you get super fucking pumped. Is it put

Brock Goldberg :   58:57
in our order? Doesn't know our I ignore it.

Sugar Skulls:   59:00
There we go. There we go. I I think that's probably key if you let things get to your head. Um, it could be very challenging. It's

Brock Goldberg :   59:08
weird if you even saw me on my phone like, you know, it's such a bad habit. You ever go on your phone and you have to, like, call somebody or do a text and you just open up, Instagram your life. I'm not instagram right now, so I do my best. Like I've moved my instagram map too So it's not on the front like Little Ship.

Sugar Skulls:   59:26
Absolutely absolute kind of limiting yourself from social media because until you have a seven point I was just It was so much it was too much was so involved, and now I'm kind of too much detach from it, and I'm slowly kind of getting back into it. I think you just come,

Brock Goldberg :   59:41
But it's good. Did it was healthy that you did that, dude, just like it's good to step away and miss something for a while? Absolutely. When you're just involved all the time like you don't take a new fresh look at it ever again. It's just kind of lying, Lee Routine and and social media changes So crazy. Not like again like tic tac Dude, what? What do you think it's

Sugar Skulls:   1:0:00
gonna be like in the future? I mean, we got no instagram, but do you really think instagrams gonna hold the test of time for the next 20 years will be the next life will be like a MySpace

Brock Goldberg :   1:0:07
checks out. I didn't think Instagram was gonna last this long and a holy shit has it. It has everybody's expectations. You remember when vine and all that and everybody was like, Oh, which wonder what really? And some fell off. I was gonna talk about that with hair to he was gonna be like a lot of hair dress fell off. Remember, there was, like, so many dudes and

Sugar Skulls:   1:0:27
are extremely that were just crushing through hair and then they just disappeared. What do you think happens? Why?

Brock Goldberg :   1:0:32
I don't know, Like fuck, man, I don't know. No, I think they get stressed out in the They start comparing themselves to other people and compares like the you off course did. Yeah, Who cares? Be appreciative. Anybody gives a shit about what you're doing.

Sugar Skulls:   1:0:46
It's so crazy. I mean, to even see, like, all these YouTube stars and like, you know, social media stars influencers Who would have thought 30 years ago, 20 years ago, even 10 15 years ago that these people would have a wider outreach. Then you know some fucking movie stars like I look at, you know, movie stars, some of their social media's, and they got like, 30 40,000. You look, you know, these hairdressers of these influence or the hundreds of thousands millions of followers, It's like what the fuck is just so crazy. Where do you see this all going? I mean, it's gonna continue.

Brock Goldberg :   1:1:19
I mean, I think it's going to stay the same kind of it's it's relevant in that sense of, like, Kardashians type thing. Like, Yes, I feel like you and I look at fame or hard work as in like, What's your craft? What do you do? Oh, my gosh. But there's some kids out there that have blown up because they don't do anything, anything like literally, There's not like one physical thing. They just jump on camera. They're like, Hey, what's up with every color? Dude? Yeah, write me back the knowing you're like, What the fuck? But it works.

Sugar Skulls:   1:1:50
It works. It works. Do do your damn thing. It is cream. I'm blowing. It is, but it's crazy. See these video games, right that she is blowing the fuck up. It makes more money than

Brock Goldberg :   1:2:02
I cut a big one. I'm gonna leave his name out of it. I but yeah, and he didn't show his face for a long time. I've been kind of tear. I've known him for years. Vegas used to be in a band and do they find out to Japan? He was out there for six months playing video games like Socratic girlfriend, some beautiful apartment in Tokyo. It's crazy,

Sugar Skulls:   1:2:20
right to think, because parents, for the longest time stop, Stop. Stop wasting time. Stop wasting your time. And now you got, like, the phase clan and all fucking the shit just blowing up where makes more money than sports. And with remember, skateboarding armor when

Brock Goldberg :   1:2:36
just like like, that's never gonna be a sport. Do Like, look at some of these kids now, dude, it's an Olympics like tour. Four years, but rejected Nigel Houston studio. Yeah, look at his

Sugar Skulls:   1:2:46
house. I mean, go on their back to Tony Hawk. That motherfucker's getting 50 plus years old, right? But if you would have thought, you know, 30 years ago that any of this would have happened people have said Fuck, no, like, what are you talking about? But I think it's because culture changes, time changes. People just look at life completely different. And we move into this digital age where obviously, in the future there's gonna be massive arenas, people watching people fucking play video games and maybe to be a V R simulated. Right? But that is the future. Now, that doesn't mean other things are gonna fall off like sports. But, um, it is It is just really crazy. See, Because I was, like, watching a, you know, kind of like a documentary on the face clan and what they have done. And I don't want the face clinic, the face, guys, Just a super amazing, talented, super amazing talented. Whatever. Video gamers. Right? And it's like a fucking planned a team. There you go. A little stone. Sorry. On they put out, you know, they put out tons of content and they went all these big fucking, you know, tournaments. And they're making tons of money, huge amounts of fucking fame. And if you would have thought something like that, you know, 10 20 years. No way. Dude, No way. But, you know, now we're here and create whatever you want. Absolutely. And it's just it's it's it's cool to see, you know, So, like, yeah, those motherfuckers aren't doing anything, but maybe the videos that they're creating, that's what people loves. And you know what? I'm not gonna knock anyone for doing the damn thing right at the end of the day, but it is a little weird to Yeah, I think it's because the millennial generation, especially at our age, we were there before it. And after

Brock Goldberg :   1:4:29
you. Really? Yeah. So it Zo even like the video gamers like, I even give them a little bit more credit than some of the kids had just talked to the Oh, like in the video games. I'm like, you practice that you like. You like trick shot people playing this shit nonstop. You work, Daddy. You know, I give you a little bit more than just and Amy and

Sugar Skulls:   1:4:49
making videos and shit like that. So you're definitely correct, because there are some that, just, like, blew up because of, you know, whatever.

Brock Goldberg :   1:4:54
I mean, it's just like an older style mentality where it's just like you got fame. If you did something, you didn't get fame for being famous. And it is It is because I don't hate on it. No, no, I know to play the game like again. Of course I know my limits. Yeah, just what I'm comfortable And what? My own ego. I'm not gonna do that. So let's let's bring it

Sugar Skulls:   1:5:21
back a little bit of the loft, right when you decided to make that that move to go to go to craft. Um, mentally, you know, what is that like? You're like, Okay, I put my heart and soul into this. Like, how did something come about?

Brock Goldberg :   1:5:37
Um, you know, I'm talking. No, no, no. Of course, dude. Yeah. Um, yeah. Dude, it's kind of like crushing like, here's the thing. Do you upper down? Whatever you do next in your life, up or down doesn't matter. It's gonna be so goddamn uncomfortable. Like if I told you I'd buy you like a fuckin the sickest house you can imagine. You'd be like, there's a catch here like you would still be uncomfortable because you're comfortable where you're like it's just we hate change. And I just knew it was just It was time for the fucking shift. It was just It was more of a stress headache than it was fun again. Where I was losing my passion for here, or was I need to make a change like I need to change this shit. I wasn't happy at the loft. I was like, It's time, but again, switching over to craft like again super stoked Love, Dre, Lovecraft love our whole team. And it was like it was a scary little risk just to jump into something new and again, me bugging, telling Johnny like you know it's gonna be great And me in my head I'm like, I hope this works out. It's just

Sugar Skulls:   1:6:40
it's true, though it's really true. And you know, one thing that I've learned from talking to a lot people in these podcasts is it's okay to say, All right, I'm done with this And to go to that next phase into John, it's scary. It's here. It's

Brock Goldberg :   1:6:56
so scary and uncomfortable.

Sugar Skulls:   1:6:57
Absolutely. Dude, it really is. I mean, I've been blessed, ergo, for almost a decade, right? So I haven't had to do that. But I commend a lot of people who take those risks and take those challenges because I promise you there were plenty of times where I'm like. Okay, I want to do something else, but it all worked out. But to do that I commend you, man, because now you're up this next phase in your life where you're like, OK, I got to be creative again. I don't need to have these stresses. What does that feel like

Brock Goldberg :   1:7:25
at this moment? No, it feels way great, dude. Like I had to go through some hardships and I had to go through. So a lot of uncomfortable changes. But I'm way happier and healthier and I'm getting better, like, mentally. Physically I'm getting even. Just the creativity of being around other good hairdressers is good where instead, I was the one trying to, like, hold it all together and all the weight was on me. It was just And so now just to step back and just, like, be dres number two like I have fucking love that. Like I love helping him out. He knows how good I am, like it what I did to you and just being like a good team player. That's great. No, didn't. It's way better. I had to go through some dark little times. But you know what, dude? It's like it's not like we didn't die like we just we still come out of it, didn't and it does make you stronger. Do then and ah, dude, like I couldn't have written it any better. Like the weights, but yeah, but just It's just a little dips that you're like, God s so tough, it's

Sugar Skulls:   1:8:25
hard, it's hard, it's very, very hard. And, uh, you know, there's plenty of people going through the same exact thing that, you know, you have gone through people build up businesses, and, um and then they you know, it

Brock Goldberg :   1:8:37
doesn't mean that you don't want to let it go Sometimes. Sometimes, like, you know, it's time to let it go and you don't let it go. And you just hold onto that ship because you think that that's what's making you. You think that that's you and your life. Do you? Even when I left the loft, I had people messaging me like are, you know, living at the loft? You know what happened? Just like f these kids. Yeah, just again.

Sugar Skulls:   1:8:57
Is it? They look at it like a failure.

Brock Goldberg :   1:8:59
Everyone thought that that's what shaped me. And I was like starting to believe that that's what shaped me. And then I was just like, No, that's not even you, like, get. I know it's good. It was it was dubbed man. It made me fucking stronger and made me happier again. Way happier than I was a year and 1/2 ago. Dude,

Sugar Skulls:   1:9:15
I love way happen. I love that. Because mental space is so important Having good? It's everything, man. Our brains are fucking not. And and, you know, to be able to rip that fucking cord was probably one of the hardest things you ever went through. But you're at this base now. A year and 1/2 later, where things air Feeling good? Yeah. And I love that. And I respect the shit out of you for doing that because the law often defined you. It's not you, bro. You are fucking sugar schools. That's that's you. You know, Carlos, that's you, man. And, um, you know, I really appreciate you even sharing that story because, ah, lot of people don't want to talk about these things. They don't want to talk about dark moments in their life. But I believe as a society, if we start to open up more, um, we can come together because we are. We do live in a polarized culture, man. It's it's just it's fucking chaos. And, um, you know, now, as we move forward, I'm just happy to see this next phase in your life. You know, what are some of the things for you that you are kind of looking forward to?

Brock Goldberg :   1:10:20
Um I'm continue to push the product line, which I'm way stoked about. Amanda was going to see something that blinked up,

Sugar Skulls:   1:10:27
huh? Well, just chuck it. It's the reading, but Okay, so fuck that. Let's look forward to know, Like, what's this? What does that tell me about this line, man? That's what I want to know. Actually,

Brock Goldberg :   1:10:36
yeah. Yeah. That coming. Let me not leave that out. Yeah. You know, I'm not trying to employ get plugged the shit out of it, because I want to. No, no, I get it. I respect that. So, you know, I've always wanted to create a man's product line. And there's times where yeah, I knew was going to call it sugar Schools. And he was gonna be brain candy. I wanted it to be for dudes. I want to find, like, a medium one to start off. I have all these ideas. I almost got a job working for Sebastian like professional, but then on the contract I got hired with them was I couldn't start my own product line for even two years after I quit from them. Like it was like in a contract. And I was like and I was just, like, two grand short of what I needed just to start my the first. We already had 5000 jars. It was crazy, dude. No, we we reformulated the product 11 times, dude, which is cycle like, you get three if you go to, like, any cosmetic manufacturer. And And I was just super picky till I got exactly what I wanted from the sent to the color to the texture of viscosity everything. Just till I got it right. And I'm super proud of it. But it was so much work. Did Yeah, sure, man. And I'm and I still think I I love that all my friends are like, Dude, it's actually really dick. Dude, did you make some tea? Oh, Jesus. Everybody Sure. When did you start developing? When did you like? A year and 1/2 ago. Did him? We probably released it like, nine months ago. A year ago or something?

Sugar Skulls:   1:12:05
Time flies Did it? Does so it took six months.

Brock Goldberg :   1:12:08
No longer do. Took, like nine months or nine months. 11 re formula did. There was one time where they just gave us, like this pink, thick toothpaste. And I was like, I told you, it can't die. Blonde hair. Literally. Dude, it was like a crayon just getting smeared in tow on here. Where even after, like, one regular quick little shampoo, it was still a little bit tinged

Sugar Skulls:   1:12:33
in there. Well, I've got a salt like that.

Brock Goldberg :   1:12:34
Yeah, I'm glad it wasn't perfect, but it's so sure it's

Sugar Skulls:   1:12:38
like when you cause they're like, Oh, yeah, I'm glad that, you know, it works. And it's good, right? It's like that. Like the same thing when you came over here like ya motherfucker getting into, right. And then you come in and it's like, No, when we do things you have to put your heart and soul into it has to be right. And so I wouldn't expect anything less from from sugar schools by any fucking means eyes. So when you started doing the had already left, um, the next chapter left the loft. Would you start at the loft?

Brock Goldberg :   1:13:05
No, we started the loft. We got all the jars, that loft, everything like that. Yeah. And, um dude. Even right now we're pushing a little bit emerge some cool little tease we've made. And the product, which is the number one and even again, did. Right now I'm a little uncomfortable, but I'm certainly shoot more like tutorial videos where the industry got overwhelmed with hairdressers where it like it left me uninspired. I was like, Everyone's doing this now. But I always have to, like, remind myself that only I can do it like I can do it. And I explain things in a different terminology than 99% of these kids. Yes. So I'm trying to get out of my comfort zone and shoot little videos again and be like this high most if I this high, rake it in your hair, blow dry this first heat intention right at the roots. I bone dry like I just put all my little of course key notes in there. And I know I'm not for everybody, but I know I have, like, a little audience out there that digs that style and fucking

Sugar Skulls:   1:14:01
yes, dude, I would not be able to style men's hair like I do if it wasn't for you. You taught me everything. The terminology, everything. And I'm not the only person, man. You have put your heart and soul into this industry. And you have showed you were the dude that was it was beyond the fucking haircut. It was the style. It was the shape. It was the finished fucking product when people were just fading upsides and finding, you know, making it would look really cool about the top. Looks shitty. And they're like, No, this is a complete product. That's complete package. And you were the one, at least in my opinion, that brought this towards men's grooming in the United States by far, Dude. And so it's it's really awesome

Brock Goldberg :   1:14:41
remaining, actually love. You think, you know, You know, straight up, it's straight

Sugar Skulls:   1:14:45
up. I like Carlos. You need to give yourself more credit, but you have to understand that, uh, justice men styling was looked at so differently in the States. And you were one of the first pioneers to push this forward about a complete package. So I'm excited to hear you know about this product. And when you finished formulating it and that 11th time we're like, all right. This is it.

Brock Goldberg :   1:15:07
Yeah. Yeah, I know exactly. No. Did we? We got so specific and I was just like, yes. Okay. Finally. But then there was still that little worry that they were gonna produce. So here's the thing. They make small little matches. Yeah, little batches for you. Little samples for you? Yes. And you don't know this one. And then once you commit to it, they make, like, a jar. That's like mass, a giant tank. So that's what's gonna cost you money. And and once they make a whole ton of it, it could shift like the mascot. So it could be, like, thicker. Or like Okay, a little bit gooey or stick Your shit can change a little bit. And that's fucking terrifying to That's, like, another thing where you're like, all right, we're gonna drop all of money committing to this go and no, but it was perfect, ID. I'm so fucking product. There's There's never been a day that I've, like, used it been like I should have tweaked this on it, Like, which is which is easy. I mean, we made a T shirt. What's where I was like we made that too small. I love that like. That's a little weird thing. I'm so happy that the product is exactly how I wanted to be in. I'm

Sugar Skulls:   1:16:15
so sure out of it. Absolutely. And so, you know, people listening to ask more questions about people listening And for me, too, because I want to buy. Dude, I've got a fucking problem, Abi. No. Do you think? Yeah. You give me what I'm about. I'm gonna buy one. I want to support you, but I think it's so important to support your friends. You know, Tyler has this company coming. I'm gonna support the shit out of him because I don't know. I have this, you know, feeling that you know, when your friends do something, come out with something you shouldn't expect a freebie, maybe a friends and family discount. Sure, but at the end of the day would help

Brock Goldberg :   1:16:49
them a little bit.

Sugar Skulls:   1:16:50
Of course, it's that it's that level of respect on, so I would never want that. But if four people listening, right, I want to try where the fucking they buy it.

Brock Goldberg :   1:17:00
Sugar schools dot l A Yeah.

Sugar Skulls:   1:17:02
Oh, dude, that's fucking go. Yeah, that sugar schools. Yeah. I love that. I love 1000 I had, like, No, he didn't get sugar schools dot

Brock Goldberg :   1:17:10
com No way, Which is way better know? And it's like, even, like, think about like fashion brands like you wouldn't be like, Oh, we're from Las Vegas. But if you see L. A New York Tokyo, it's like I was like, Michael,

Sugar Skulls:   1:17:24
that's that stuff. And I see websites, you know, changing warm or it's not just the doc comes from your fucking body. Yeah,

Brock Goldberg :   1:17:32
exactly. There's already dudes. I just picked every name possible.

Sugar Skulls:   1:17:36
Absolutely. Well, here's the thing. When I was starting the podcast, okay, about the whole much different names, and and I was like, No, back to this, Back to your story. I was like, That's my gut. And so I went online. I'm like the girl that's available instruments and make what the fuck these very simple words I thought people would put together already.

Brock Goldberg :   1:17:51
Let me tell you something. Ruling that dot com for sugar skulls dot com was like 12 grand, and then we got sugar school Stop that leave for like, $13. Exactly. That's the difference. That is 12,000 and $13 like that's how I got that?

Sugar Skulls:   1:18:03
That's some do. Just sitting on sugar souls dot com 30 years ago, 30 years, 10 years ago, I was like, I'm just gonna wait, Do some of these frickin dot coms have sold for hundreds of thousands, millions of dollars just because they were smart enough to freaking by

Brock Goldberg :   1:18:17
right in the beginning of a man I know exactly

Sugar Skulls:   1:18:21
get bit pointed at Penny, you know? But yeah, that's that's so fucking cool. Okay, so, sugar schools dot L a. Dude. I love that eyes. So you launched when? How the fuck did you even launch it? What was the big thing? You did something.

Brock Goldberg :   1:18:35
Yeah, we did a little launch party at Yamashiro in Hollywood. It's right next to the Magic Castle, like on the top of the hill. Really cool spot. We shot some videos for it. It was awesome. Like almost all my clientele came by. It was done. That's bad. But mood? Yeah, man, it's just been a whole new chapter right now, and it's just been like all new stuff. And again, it's still a little uncomfortable, but it's exciting to it's like it's still like a little adventure throughout where I'm just like I don't know what's gonna happen,

Sugar Skulls:   1:19:01
of course, but absolutely. You know what? I like that you're saying that you're uncomfortable because I think being uncomfortable is good. Don't take it as a weakness. May turn it into a strength because that pushes you forward. Because when you're uncomfortable, could be scary. Right? Um but But in this chapter in your life, you're doing it. And at the end of the day, when you're old and grey, regardless what happens, at least you fucking Didi. You said you were going to do all of these things in the men's hair industry, and we've painted a picture from beginning to now. Look what you done, man. I mean, you have to give yourself, you know, a little pat on the shoulder, and I know it's like, you know, fuck, that's an ego thing, right? But, um no, like, feel happy, Uh, that you have done everything that you have set out to because most people in the world don't have that opportunity. Thanks. Did that make sense? Yeah. Yeah. You know,

Brock Goldberg :   1:19:53
it's always harder. Like I feel like I see credit and all my friends, I see the best in all my friends, and I feel like I'm my own worst critic. I'm always the one that's the hardest on himself, where I'm just, like, still not doing enough. Yes. You know, just and everyone's like you're killing him. I'm just like, No, no, no, that's

Sugar Skulls:   1:20:12
and that's me too. You know, one of the big reasons I started this podcast because my whole life I have been to people, the person on the outside, the way people perceive me and the person on the inside the most insecure second guess everything, motherfucker. And on this podcast, I was like, You know what? I'm gonna bring most two people together. I want to be as real as possible. And if you don't like it, don't listen to it. If you're a fan, my family and you think you know some of the drug conversations or some of my things that I do or me smoking weed? Yeah, you know, changes the way that you think about me. I'm really sorry. I'm not a different person. I'm the same person. If anything, this is making me, you know, better inside my brain. And I hope that more people do that because everyone is two people. This

Brock Goldberg :   1:20:53
is the first time I've ever smoked feta on in, like, a podcaster little interview thing. Yes, but it was awesome.

Sugar Skulls:   1:20:58
Perfect. You know, it's, you know, we live in 2020 which is so weird to say, like, I would write 2018 2 nights ago when 2020 down. Like it's so weird, right? It's, You know, I always sound like the roaring twenties from 90.

Brock Goldberg :   1:21:12
Yeah, yeah, we're in the twenties,

Sugar Skulls:   1:21:13
and Judy were in the fucking twenties, and it's Oh, it's so fucking weird. But, um, if you look at the 19 twenties now what the dramatic change that has happened in the world, it bolos my fucking mind. Imagine what it's gonna be like 100 years from now. People will be fucking cyborgs living

Brock Goldberg :   1:21:35
exactly. I was like, Well, still be alive. Yeah. Fuck just followed. He hears that you straight out

Sugar Skulls:   1:21:42
of, like, Simpson's and shit every so funny. Um okay, so, sugar schools dot L A. Um, you got team. What's that? You got a team, or is it just you

Brock Goldberg :   1:21:52
or it's just me? I have my best friend. That helps me with a lot of the business stuff, but, um, the teams like, Dude, it's It's just craft and it's me doing pretty much the rest of it. I'm It's not intertwined together, but that's cool. It's mainly me right now. I want to start. It's small. I wantto I want to find my genre in the product line company before I started team like I've already build teams at the loft and I had issues in trouble with it. And so now I'm like, until I get everything solidified a little bit more structured. I don't want to bring more people and get it. Keep it small, Man noted. And he just gets chaotic. You bring too many people, and it's like it does. It makes a mess.

Sugar Skulls:   1:22:29
Absolutely No, it's It's, uh it's really

Brock Goldberg :   1:22:33
I know you. Yeah, I know exactly what I know. It was like saying, you know, I get it, I get it, trust

Sugar Skulls:   1:22:39
me. But so the product, right? Is it Is it just online on me? Are you gonna get in so long

Brock Goldberg :   1:22:46
that we haven't a few salons? We haven't a few salon Republics, and we have a couple of friends around l. A. But it's just like in studios, in private lofts and stuff. So digs a little We're trying to keep ah, base of where everybody has it. Yes. Yeah, I have some work to do. Yeah, I don't wake up the website of it. It's just needs like an

Sugar Skulls:   1:23:05
anything union you always want to grow, man. You always want a fucking just kind of, uh, you know, evolved. But you got it out there. Just continue to

Brock Goldberg :   1:23:11
push, and I'm gonna finish some videos on howto create, like, different styles with it. How to use it in women's hair. How to use it. It's it's sick today. Are

Sugar Skulls:   1:23:19
you gonna do videos s O that people at home can do their own?

Brock Goldberg :   1:23:22
Exactly. Yeah, use the lab. Actually, dude, like you go on the website and it's just like you wanna wet Look, you wanna dry? Look, you want, like, a medium kind of stakes, really? You wanna wear down? You are Bob. You want to just create some dimension and some long layers like a little

Sugar Skulls:   1:23:37
fucking love, that if there's anything that I can do to help, maybe a model I'll do whatever the hell you want in front of Kate. I think it's Ah, biggest important people being able to style their hair. And that was so once. They have fucking I love that I learned from you because I taught all of my guy client. Dude, I straight up, man, I became, you know, I started cutting primarily men's here because of you. It's just, you know, I kind of looked back and I never even thought of that, right, But it really is. And, uh, one thing that I enjoyed sharing with my clients is how so that they could style their own hair at home because, uh, you know, if when they leave your chair and if I go out to the real world, would you still want their hair to look good? And most men don't know how these blow dryers, but blow dryers obviously can transform it fucking everything right. And, ah, so I am very freaking stoked to try out the product. Where do you see this going like just kind of, you know, sugar schools. There's a hole in the next 5 to 10 years.

Brock Goldberg :   1:24:39
Dude, I would love to create everything for men's from a whole tool toe whole men's line of just the whole culture and videos and just explaining it just my way like again. Once the whole boom kind of came up, I felt like I distance myself from it a bit like and I was like, uh, everyone's doing it now so it wasn't as fun and exciting, but I always have to remind myself of my different perspective and what I know. And it's still the terminology how we've always talked about that. I'm like, I still know that that's my strength. Like the way I explain certain things. Even though I see other people like doing it similar, it's just not explain the same. And I need to stop the doubt weight off the doubt, you know,

Sugar Skulls:   1:25:21
exactly. Follow your own. Follow the things that you've been saying on the podcast,

Brock Goldberg :   1:25:25
right? I know him. I was exactly, But I swear to God I really listen to my podcast sometimes just till, like, we remind myself of my see. That's how you normally that's what you should be thinking all the time. Absolutely. It's true,

Sugar Skulls:   1:25:36
man. I mean, a lot of times we say things, um, and it it's the way that we want to do things. But you know something? We don't follow them. And we could be our own

Brock Goldberg :   1:25:44
give the best advice. But my own advice did. It's so it's so did I. I swear. I

Sugar Skulls:   1:25:51
wish I was, Yeah, I followed my own advice a lot of the time, but I guess my two biggest things now is like, Don't fucking bullshit. And don't be passive. And it sze helped me out a lot, and it's help other people out a lot. And I just kind of go back thio with the roommate thing because, um, I don't know even why, But don't be passive. Follow your own fucking things that you put out there. I think that I re attract who we want to attract. And that's how kind of we got together in Cotton, Cantrell and Wes. And you know all of these people in

Brock Goldberg :   1:26:25
service and just do the shit you say you're gonna ask. You say you're gonna do it. Fucking do it. I don't say it. Don't say yeah, exactly. Fucking do that. I always get in trouble for, like, not quitting smoking cigarettes because I still smoke. And but I never say I'm gonna quit I like I'm like when I say it, I'm gonna quit like absolute. I have, like, 1000 friends that are like, Yeah, quick, let me bum a cigarette real quick like you're the worst dude like my friend Jesus. But it's just commit Commit to the thing you say you're gonna D'oh! It's It makes you stronger. It makes you just It's almost like crossing something off the list. Did you do it like you have a list of things to do? Cross off two things. Watch how that makes you do two more like It's just

Sugar Skulls:   1:27:06
absolutely Do you have Ah, you're like a goalless that you look at ever Do

Brock Goldberg :   1:27:10
You have been associating with it lately, but I need to start doing them again.

Sugar Skulls:   1:27:14
Just ah, dude, I don't even have a And I just have two goals in my head And just think about them every single day And push for

Brock Goldberg :   1:27:19
the baby goes the baby goals in Just how you said the problem thing builds in tub All the little ones building will be passive with yourself. Yeah, No, dude, if you just do a little shit even like in my head, this works for me. Like, if I do go go clean these dishes to laundry, and I sort of got a cross it off the list, and it's like endorphins. Just like I did like, three things that you do.

Sugar Skulls:   1:27:43
Yeah, yesterday, a list of sent me a text message because she's been on set, and, uh, it was like Valium do this like 56 of the house, right? And as I'm cross him off, I'm like, Yeah, yeah,

Brock Goldberg :   1:27:55
I already have halfway done. But it's so true,

Sugar Skulls:   1:27:58
you know? And so we kind of get so caught up in her head that these little goals that we forget, we always try to shoot for the Biggles, which is good. But if you forget the baby girls who never get exact rules Exactly. And

Brock Goldberg :   1:28:09
and they seem even more unattainable if you can't get those little ones done.

Sugar Skulls:   1:28:12
Did that stuff? You know what it is very, very true. I've never thought of it like that.

Brock Goldberg :   1:28:19
It was a really good fucking talk to, You know, I was I I really didn't listen. It's a whole bunch of ever gonna listen. And I was like, I swear I looked over and I was just like, I hope we got this all recorded, right? That's so true. That's so terrifying. That just freaked me out it out,

Sugar Skulls:   1:28:35
man. I remember as we're wrapping this up, I think I'm gonna get, like, a second recording thing. So good, because that's the various toe. Have that. And, you know, sometimes I look

Brock Goldberg :   1:28:46
over the year and all the good shit we said,

Sugar Skulls:   1:28:48
Absolutely. But I'm like that sometimes Look over there, and I'm like, Oh, fuck them up to this time about Manchester. Am I looking at the time?

Brock Goldberg :   1:28:54
You know, I'm just making a record in one day and show right now, people. All right, So what last

Sugar Skulls:   1:28:59
time? Where can people find your shit? Your instagram? All that

Brock Goldberg :   1:29:02
sugar skulls, Instagram sugar schools dot l a. To check out brain candy. My new product. Um, yeah,

Sugar Skulls:   1:29:08
I did. Thank you. May I really appreciate once again, you coming on. I'm very appreciative because you're supporting, um, my endeavor and ah, good homies. Do you know we haven't talked in a while and I fucking hate you up. And you're like, Yep, doesn't. Dude. All right, I write, I write. Thank you. Get me. I love you, bro. Follow him. Sure. Souls is good night, people.