Alysse Burroni, Dir of Brand Marketing at SnackNation

In my quest to bring you the absofreakinglutely best in running and entertainment aka RUNUTAINMENT, I try to seek our guest who I feel will add value to you personally and or professionally.   Alysse is strategic marketer from NY to LA, Alysse earned her Bachelor of Arts from Penn State (WE ARE!) and hails from advertising powerhouse Ogilvy & Mather where she drove account management for Global and North American brands like Nestlé, HTC and Covered California across strategy, eCRM, digital, loyalty programs and traditional creative.  As the resident intrepreneur, Alysse built SnackNation's Brands Account Management department in 2017, pioneered a transformative rebrand in 2018 and now leads the Brand Marketing team focused on brand strategy, creative content production and experiential awareness.  In her headphones you may hear classical piano having played at Carnegie Hall twice in her youth, and you can always find her at beat-based workouts or socializing at buzzy restaurants in her favorite cities!  During our chat Alysse shared a several branding/marketing gems.  Three things resonated the most with me: 1. The importance of knowing who your customers are, that unwavering pursuit of excellence is what led her to build SnackNation's Brands Account Mgt Dept in 2017 2. Servant Leadership.  Is what led her to pioneer a transformative rebrand once she recognized who her customers actually were. 3. 5 Personal Branding Tip:  You'll have to tune in to find out-no spoiler alerts. The hits didn't stop there, Alysse came bearing gifts for our Behind The Wheel listeners, specifically TWO SPECIAL OFFERS! #1. You'll receive 50% OFF your 1st Tasty Box from the home service arm of the company, visit ( https://lovewithfood.com ) and enter the cod: (5DOLLARS) at check out  #2. If you're a part of an office you can make a splash in the office with some special treats visit: ( https:snacknation.com/podcast ) and opt in for a special offer. Todays episode was sponsored by: MessInABottle visit ( https://www.messinabottle.com ) and enter the code ( BTW2019 ) for 10% OFF your order at check out. Komfort-Zone visit ( http://komfort-zone.net ) and enter the code ( BTW2019 ) for 15% OFF your order at check out. If your interested in sponsoring an episode send an email to:( behindthewheelmorningshow@gmail.com ) To find out more about me visit ( https://www.derekoxley.com ) Finally share and write a review on iTunes it helps people find us.    --- Support this podcast: https://anchor.fm/derek-oxley/support