Why Most Businesses Fail at Communication with Brittany Hansen
In this powerful episode of BizBlend Podcast, host Sana sits down with tech founder and communication strategist Brittany Hansen to tackle one of the most overlooked reasons businesses struggle—broken communication. From internal misalignment to lost customer trust, Brittany uncovers how miscommunication silently derails even the most promising ventures.
Brittany shares insights from building her own SaaS company without venture capital while parenting four children (two with special needs). Her leadership is deeply rooted in empathy, clarity, and actionable feedback. Together, they explore red flags in both startups and large corporations, the epidemic of customer mistrust, and why communication isn’t just a soft skill—it’s a survival tool.
Whether you’re a founder, manager, or marketer, this episode delivers a masterclass on how to fix your messaging, align your team, and rebuild consumer trust.
About the Guest – Brittany Hansen:
Brittany Hansen is a tech entrepreneur, communication expert, mother of four, and a jiu-jitsu grappler. She’s the co-founder of a SaaS company focused on ethical, multilingual communication and customer trust. Brittany is also passionate about sustainability in luxury markets and reshaping how businesses communicate from the inside out.
Key Takeaways from the Episode:
✔️ Trust is the foundation of all communication – 90% of execs believe they’re trusted. Only 30% of customers agree.
✔️ Communication breakdowns affect every level – From vision to execution, clarity must exist top-down and bottom-up.
✔️ Red flags? Rework, unclear messaging, inconsistent values, and a disconnect between what leaders say and what teams (or customers) hear.
✔️ Founders must invite feedback – Even if it’s hard to hear. Open, honest feedback builds stronger products and teams.
✔️ Luxury brands are embracing sustainability – Because consumers are now demanding ethical alignment and transparency.
Connect with Brittany Hansen:
LinkedIn: Brittany Hansen
Website: https://viiision.com/
Speaking & Articles: Available through her website
Want to be a guest on BizBlend? DM me on PodMatch: Send a Message
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