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Do you find yourself addicted to certain brands? For instance, some of us just can't wait to place an order when Apple releases a new iPhone model, or when our favorite brand displays a sign for New Arrivals. To get a designer bag, we pinch, scrape and even max-out the credit cards.
This book Brandwashed, informs us how these companies manage to trick, seduce, and persuade consumers to buy their brands and products. The author is Martin Lindstrom, who is an interesting person. As a professional marketer, he has advised some of the top firms such as Coke Cola, Disneyland, and Microsoft. These brands went to Martin for help with making their brandwashing strategies more effective. On the other hand, Martin published this book to expose the tricks and schemes brands are using. Upon finishing this book, you may gasp in astonishment, realizing that these brands have completely consumed our world.
The author makes his living helping companies build and strengthen brands, but in the end, even he couldn’t resist his own medicine. That’s when he realized he had been brandwashed. How is this possible for a brand marketer? Martin summarizes, that what's happening underneath, is insight to consumer psychology. With sophisticated tools such as research in cognitive psychology neuroscience, and big data analysis, they successfully probed into our unconscious inner psyches, preying on factors such as fear, anxiety, desires, acceptance, and conformity. They acquired and amplified these emotions to manipulate the way we think, act, and make decisions.
