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This book proposes the theory of co-opetition in the game of business from the perspective of game theory. Using authentic business cases, this book demonstrates that the essence of business operation is War and Peace where all participants cooperate in a competition and compete in a cooperation. Using game theory strategy to change the game of business, we can magically create a win-win or multi-win situations. By conveying such revolutionary thinking, this book has become one of the best-selling books of Business Weekly in the United States.
The book was authored by two professors of top universities in the United States. Both are prominent scholars of the game theory and outstanding management consultants. The first one is Barry J. Nalebuff, whose works have been used as textbooks in numerous American business schools. He employs principles of game theory as a basis of his consulting services for many Fortune 500 companies. The other author is Adam M. Brandenburger, a Ph.D. in Economics. He is also the vice-chairman of the Game Theory Society. He has provided consulting services for companies such as IBM, Merck & Co., Inc., and Xerox.
