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This book is a classic in the advertising world. If people in the advertising industry were to know only one person and one book, it would no doubt be David Ogilvy and his book Confessions of an Advertising Man. Even if you’re not in the industry, the book will still help you learn about the industry and the people in it. In this book, David Ogilvy, the “pope of modern advertising”, illustrated his distinctive advertising philosophy and business principles.
The author David Ogilvy is the founder of the world-renowned advertising agency Ogilvy & Mather. Starting from a small creative shop with only two employees, it has become one of the world’s biggest advertising agencies. Due to his great achievements, David Ogilvy was named the “the pope of modern advertising”, “one of the greatest contributors since the Industrial Revolution”, and the “most creative promoter of modern advertising”. Although he didn’t finish college, his books became college textbooks, and his advertising philosophy has influenced generations of advertising personnel.