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Creativity: Flow and the Psychology of Discovery and Invention is a thought-provoking book that has studied 91 innovators, including 14 Nobel Prize winners, for 30 years. Based on these excellent innovators’ working style, personality traits, and thinking patterns, the author reveals the deep potential of the human mind and proves that creativity is the result of continuous investment in attention. Additionally, the author finds ways for ordinary people to cultivate their creativity, thereby enriching their lives both culturally and in quality.
Mihaly Csikszentmihalyi is best known as the architect behind the notion of “flow”, and for his years of research and writing on the topic. His "Flow Theory" has been widely adopted by global executive elites and has injected new vitality into education, design, medicine, and health care. Furthermore, it has played an important role in promoting personal and social well-being. Csikszentmihalyi teaches at Claremont Graduate University’s Drucker School of Management, in California. He is also the author of Creativity: Flow and the Psychology of Discovery and Invention, Flow: The Psychology of Optimal Experience, and The Evolving Self: A Psychology for the Third Millennium, which are all global bestsellers.
