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Creativity, Inc. Book Summary By Ed Catmull The secret behind Pixar's nonstop innovation

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Over the years, Pixar struggled to find its direction as a company, while creating many miraculous cinematic works of art. Toy Story, Finding Nemo, Up and other Pixar animations have won around 30 Academy Awards and seven Golden Globes. Almost every Pixar animated movie was released to widespread audience acclaim and rewarded by high box office receipts. Pixar have integrated commercial value and artistic merit, making Pixar unshakable leader in the world of animation. The book we will discuss today documents Pixar’s journey of innovation.

The book is co-authored by Ed Catmull and Amy Wallace. Catmull is a five-time Academy Award winner and the co-founder and president of Pixar Animation. Steve Jobs once described Catmull as highly intelligent, thoughtful, and soothing. Wallace is a journalist and columnist for the The New York Times. She also writes for The New Yorker, Los Angeles Times, and served a long stint as editor-at-large at Los Angeles Magazine.