Free Full Book Summary and Review
https://www.bookey.app/book/crossing-the-chasm
iPhone Download Link：https://share.bookey.app/D19t6smsr7
Android Download Link：https://share.bookey.app/uAWKh12sr7
Bookey App:https://www.bookey.app
How do we create a hot-selling technology product? How can high-tech enterprises win more business? This book tells you the marketing secrets behind high-tech products. The author, Geoffrey Moore, examines the psychological traits of different kinds of consumers, and discloses the serious marketing mistakes that are often made by high-tech enterprises. He then gives a detailed explanation of how a high-tech company could expand and secure its business, while surviving and thriving among fierce competition.
The author of the book is Geoffrey Moore. Listed among Thinkers50’s Index Of Thinkers, he is an acclaimed figure in the high-tech industry. This book was included in the list of 20 Most Influential Business Books by the Forbes magazine. It is a must-read for students at well-known business schools like those at Harvard and Stanford. His consulting company has provided services for many big international organizations, including Microsoft, Hewlett-Packard, and Oracle.
