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We often believe that, if a company wants to achieve long-term growth, it must expand in various directions in order to attract more customers. However, without the use of any advertising, Zappos, a company established by Tony Hsieh, a Chinese American, has swept the United States’ e-commerce field in its hands through its impressive performance. This book reveals the operating secrets of Zappos. After its publication, the book ranked on top of the New York Times, USA Today and other leading book lists. It is popular worldwide and is translated into more than 20 languages.
The author of the book, Tony Hsieh, is the co-founder as well as the CEO of Zappos. Under his business model, called the "repeat customer strategy" Zappos transformed from a company with a broken capital chain that was close to shuttering into the "shoe king” of the footwear industry, with an annual sale of 1 billion US dollars in just a decade. Tony Hsieh himself also got onto Fortune magazine’s list of “billionaires under the age of 40”, ranking number 27 with a fortune of 1 billion US dollars.
