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When you relish design’s convenience in your life, do you ever stop to question the meaning of design? When a beautifully designed object activates all your five senses, do you ever consider if design has any limits? In this book, Kenya Hara, an outstanding master of contemporary Japanese design, re-evaluates design’s origins and evolution. He explains the aesthetics of Japanese design, including his personal design philosophy. Whether you are a designer, an enthusiast, or just curious, this book is filled with the essential insights of a design master along with examples of Japanese design excellence.
Kenya Hara is a contemporary Japanese master of graphic design. He has many roles, representative of the Nippon Design Center, professor at the Musashino Art University, and art director at Muji’s. Previously, he worked on the opening and closing ceremonies of the Nagano Winter Olympics, the promotional materials for the 2005 World Exposition in Aichi, and the design of the Matsuya Ginza regeneration project. Not only is he skilled in constructing multi-sensory visual design experiences, but also he has gained international renown for his unique research insights in design theory.
