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This book is used in the most popular brand marketing course at Harvard Business School. It explores the fundamental laws and logic behind the secret of successful brand marketing strategies. It mainly deals with three brand promotion strategies for how companies and individuals can successfully promote their products. This book is said to be one of the best brand marketing strategy books for those who are interested in using effective marketing strategies to promote their products, and also provides a guide for companies and organizations that want to make their brands stand out.
The author of the book, Youngme Moon, is currently the Donald K. David Professor of Business Administration at Harvard Business School. She earned her Ph.D. from Stanford University and her Master's degree from Yale University. She once taught at the Massachusetts Institute of Technology and has won multiple awards for excellence in education. Her marketing course at Harvard is one of the most popular courses among students.
