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Essentialism is a systematic approach, streamlining work and simplifying our lives. It’s about figuring out essential activities rather than advocating doing less for the sake of it. The method eliminates insignificant matters, identifying the truly important and meaningful tasks that we can execute efficiently. Through this process, our work, and life in general, is optimized, becoming productive, orderly, and meaningful.
The author, U.K.-born Greg Mckeown, has an MBA degree from Stanford University. He is one of the most popular columnists in the Harvard Business Review. As a follower of Essentialism, he is committed to helping individuals and organizations eliminate trivialities so they can devote their time and energy to worthwhile activities. His clients include top companies around the world, such as Apple, Google, Facebook, and Twitter. He co-created a popular Stanford course, “Designing Life, Essentially.”
