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Negotiation is closely related to our lives. Buyers and sellers bargain over the price of a product. Employees strive for a promotion or a pay raise from the boss. Children debate their parents over what time to go to bed at night. These are all familiar negotiation scenes in our daily lives. Everyone is a negotiator, and those who are better at negotiation meet their needs more efficiently. Getting to Yes: Negotiating Agreement Without Giving In presents the research results of the Harvard Negotiation Project. This book will teach you how to negotiate more efficiently and help you achieve win-win outcomes!
This book was written by three senior experts from the Harvard Negotiation Project: Roger Fisher, William Ury, and Bruce Patton. They specialize in researching negotiation and often present lectures about their findings to companies and government agencies. They also accumulate a lot of practical experience with negotiation through providing negotiation consulting services. For this reason, their book has been hailed as “the authoritative guide in the field of negotiation.”
