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If you want your enterprise to go farther, you should not be satisfied with being “good” but should make continuous efforts to achieve “greatness”, so that your company can be more dynamic, more competitive, and last for a really long time. So, how can enterprises break through the bottleneck of being just good? And how do we build an excellent management team? This book puts forward a set of ideas that, if implemented carefully, will enable most companies to improve their operations significantly and be able to become an outstanding company.
Jim Collins is a renowned management expert and best-selling business author, whose books include Built to Last: Successful Habits of Visionary Companies, Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All, and How The Mighty Fall: And Why Some Companies Never Give In. He spent his early years teaching and researching at Stanford University's Graduate School of Business, where he received the Distinguished Teaching Award. In 1995, he founded his own Management Lab, where he conducted research on business life with leaders of numerous corporate and social institutions. Jim has also served as senior manager and CEO of world-renowned companies such as Merck, Starbucks, Times Spiegel Group, and McKinsey & Company.
