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People nowadays can’t help checking their cellphones every few minutes and they feel uneasy without browsing Facebook after an hour. Given such phenomena, authors of the book Hooked, proposed a novel and practical concept called the “Hook Model” based on their years of research. This model reveals the fundamental design principles of addictive Internet products. So, what is the “Hook Model”? How can we use it? Stay tuned.
The book Hooked was written by a famous American behavioral design expert, Nir Eyal, and a well-known copywriter, Ryan Hoover. Eyal used to teach at the Stanford Graduate School of Business, and Hoover has been writing for commercial media such as Forbes and Fast Company for a long time. Before writing this book, they observed and evaluated a large number of Internet products. After repeated practice and adjustments, they finally came up with the “Hook Model”, which later became sought after by many top Internet companies.
