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🔥🔥 Hooked by Nir Eyal and Ryan Hoover (Summary) -- How to Build Habit-Forming Products.

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When we speak of getting hooked, we might think of overdosing or taking drugs. However, nowadays with the development of technology, things on which you may get hooked come one after another, and you can hardly stand up to them. Once you create an Instagram account, you feel like browsing it, once in a while to see how many new followers you have. You force yourself to do outdoor sports every day, so as to feel fulfilled about the growing number of steps on your smart sport watch. If you play mobile games, you play one round after another, unable to stop, because you want to break the highest record!

In 2018, Vitaminwater, a company under Coca Cola, launched a challenge. It was simple: if the participants did not use any smartphone for one year, they would be rewarded a hundred thousand US Dollars! Even if they managed to do this only for six months, they could still get ten thousand US Dollars.

It sounds like a great opportunity to earn money. But unfortunately, “quitting” your smartphone is more difficult than you thought. Statistics show that, 79% of people first check their cellphone after waking up in the morning, and 40% of people suffer from “nomophobia”, the fear or anxiety of not having a phone at hand. Many people say that, they would rather live without sex than without a cellphone. That’s right, because they already got hooked on smartphones!

How did we form the habit of constantly browsing our cellphone? Why do some products make us addicted, whereas others are quickly left behind? This bookey will unlock the secrets for you!