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How the Mighty Fall analyzes the stories of eleven companies that have gone from excellence to mediocrity, using them to define five stages of corporate decline, named: hubris born of success, undisciplined pursuit of more, denial of risk and peril, grasping for salvation, and capitulation to irrelevance or death. It encourages companies to be vigilant and watch out for early signs of decline. If decline comes, the book suggests the return to a sound management model and to firm strategic thinking as soon as possible, and to concentrate on the core business to recreate excellence and return to glory.
James C. Collins, a professor of management at Stanford University, is the author of the bestseller Built to Last: Successful Habits of Visionary Companies and of Good to Great: Why Some Companies Make the Leap...And Others Don't. Both books made the Forbes' list of the 20 best business bestsellers of the 20th century. Collins himself is recognized by business leaders as one of today’s most relevant thinkers on management, and has been named to the "Thinkers 50" list every year from 2001 to 2019.
