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The author, U.K.-born Greg Mckeown, has an MBA degree from Stanford University. He is one of the most popular columnists in the Harvard Business Review. As a follower of Essentialism, he is committed to helping individuals and organizations eliminate trivialities so they can devote their time and energy to worthwhile activities. His clients include top companies around the world, such as Apple, Google, Facebook, and Twitter. He co-created a popular Stanford course, “Designing Life, Essentially.”
Scott Adams is the creator of the well-known comic strip Dilbert that has appeared in 1,550 newspapers worldwide. Adams is also the author of books such as; The Dilbert Principle, God’s Debris and Loserthink. He is a typical case of an ordinary person fighting back against their fate to achieve great success. His success is not accidental. Instead, it is full of designed plans and inevitability.
