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As ordinary museum-goers with no knowledge about art, how can we appreciate the art collections there? And how can we get the best experience from each visit? The author of this book, Johan Idema, has spent many years visiting museums all over the world. He came up with 32 guidelines, from which we can pick the ones that work best for us, try them out, and use them to make our museum experience more rewarding and memorable.
Johan Idema is a seasoned art consultant, writer, and cultural entrepreneur who has worked with a wide range of cultural organizations. His 2009 book Beyond the Black Box and the White Cube provides a brand-new perspective on the architecture of cultural institutions such as art galleries and movie theaters. A frequent museum-goer, in 2014 he received the Cultural Innovation International Prize.
