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Why are some individuals powerfully persuasive and influential? Why would we repeatedly agree to other’s requests? This book reveals six main psychological principles hidden behind the obedient behavior of others towards us. Businesses and experts of persuasion constantly apply these principles to obtain our compliance. After listening to this book, you will be also able to make better decisions and improve your influence to obtain others’ compliance.
Robert B. Cialdini, the author of this book, is a famous social psychologist and globally renowned authority on persuasion and influence research. He is the president of Influence At Work, which has served Fortune Global 500 clients such as Google, Microsoft, and KPMG. Education and government departments such as Kennedy School of Politics and the U.S. Department of Justice are also his clients. His book ‘Influence’ has been translated into 26 languages, more than 5 million copies have been sold, and it was selected by Fortune as one of 75 must-read books.
