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We can see around us that some people are always able to sway or motivate other people's behavior, no matter if it's in enterprise management, team leading or family planning. This is the power of influence. This book, "Influencer: The New Science of Leading Change," reveals the principles and skills employed by many successful influencers. It deciphers influence from several aspects covering methodology, strategy and practice. The aim is to provide a set of tools to help readers identify the keys to become an influencer.
There are several authors of this book; among them is Joseph Grenny, who is a renowned consultant who has studied corporate change initiatives and human behavior for many years. Second, Kerry Patterson, an acclaimed expert in organizational behavior, interpersonal communication, and corporate training, who also used to be a faculty member at the Stanford University. Third, David Maxfield holds a Ph.D. in Psychology at Stanford University. He has been leading a worldwide series of research projects on organizational behavior. Fourth, Ron McMillan is a sought-after speaker, consultant, and a leading social scientist for organizational change. Finally, Al Switzler, who has served on the faculty of several universities, including the University of Michigan, Brigham Young University, Auburn University, and the University of Kentucky. As a team, the authors founded VitalSmarts, a world-leading company in leadership training. They have also published a series of bestsellers, including Crucial Conversations: Tools for Talking When Stakes Are High, Crucial Confrontations: Tools for Resolving Broken Promises, Change Anything: The New Science of Personal Success., and today’s book Influencer: The New Science of Leading Change.
