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OKR is an objectives management method that focuses the entire efforts of an organization on a few carefully chosen priorities in order to achieve them successfully. OKR is an acronym for Objective and Key Results. Objectives refer to the inspiring medium to long-term business objectives. Key results are a set of measurable significant outcomes that are based on the objectives. In the proper settings, if the key results are achieved, the objectives is generally achieved. This book focuses on explaining the difficulty of implementing OKR ideas in organizations.
John Doerr is a partner and chairman of the venture capital firm KPCB, and a director at Google. After learning the concept of objectives management from Andy Grove at Intel in the 1970s, he distilled it into the concept of OKR. Doerr likes to give OKR as a gift to the organizations he has invested in or worked with, including Google, Amazon, LinkedIn, Facebook, and the Gates Foundation, teaching them how to properly use the concept.
