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Invariably, life presents us with many choices, ranging from what do we have for dinner to where to invest our savings. Each alternative has the potential to bring about significant change. But people often make wrong decisions because of prejudice and irrationality. We need to learn a little behavioral economics to help us make better choices. This book will empower you to understand how a government uses behavioral economics to optimize its policies and encourage people to make wise, healthy, and life-enhancing choices in areas such as health, education, and personal finance.
Richard H. Thaler is a pioneering economist in the field of modern behavioral economics and behavioral finance. He is a 2017 Nobel Laureate in Economics, Professor of Finance and Behavioral Economics, and Director of the Center for Decision Research at the University of Chicago Business School. Cass R. Sunstein served in the US Department of Justice. He has also been a witness before congressional committees and courts in Massachusetts. His research has informed and influenced several public institutions and enterprises, including the CIA.
