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This book examines some common phenomena in daily life from the perspective of behavioral economics, in order to reveal irrational factors in human behavior. It analyzes the external and internal reasons for irrational behaviors and offers ways we can avoid them. Behavioral economics refutes the fundamental assumption of traditional economics that people behave in rational ways. This book explains the complex theories of behavioral economics in plain language that everyone can understand.
Dan Ariely serves as a professor of psychology and behavioral economics at Duke University. He has a Ph.D. in cognitive psychology and a second Ph.D. in business administration. When he was 18, he survived an explosion and went through a very long and painful recovery. This experience gave him the impression that people behave irrationally, and this later inspired him to study behavioral economics. As of 2019, Ariely has published six best-selling books on the subject of irrational behaviors, and his TED talk on the subject has been viewed several million times.
