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It’s widely agreed that only companies with a massive scale, various product types, and a large sales network can win the upper hand. Nevertheless, 37signals, a software company with neither budget nor advertising, few staff and salespersons, has a booming business and earns huge profit. What’s the secret of success? How did it manage to gain a foothold and stand out in the fierce competition?
The co-founders of 37signals, Jason Fried and David Heinemeier Hansson, are the authors of the book Rework. Thanks to their minimalist philosophy, 37signals is one of the most efficient software companies worldwide. At the same time, the company is also known for its slow pace. From its team to its products, being “small, good-looking, and cool” remains their distinguishing feature.