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In our impression, Nike is a brilliant business empire. In the writing of founder Phil Knight, however, Nike's success is full of coincidence, hardship, and setbacks. Without the “Shoe dog” culture as Nike’s soul, and “Just do it” as its core spirit, Nike wouldn’t be the firm we know today.
Phil Knight is the founder of Nike, the world's No. 1 sports brand, and also a "shoe dog" that loves running. For years, Knight has been very low-key in front of the public. Only after Knight wrote his autobiography Shoe Dog did people learn about his dedication and passion. The logo of Nike is not just a trademark, but also a cultural symbol of elegance and excellence. It is one of the few logos that can be recognized immediately in nearly every corner of the world.
