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Pursuing simplicity and ease of use is human nature. Simplicity and ease of use are the keys to winning users and determining the life of a product. Based on more than 20 years of practical experience, Giles Colborne has proposed four strategies to achieve simplicity: remove, organize, hide, and displace. In addition, Colborne has explored how to create an unforgettable user experience according to user needs.
Giles Colborne is the co-founder and CEO of user experience services company cxpartners. He specializes in organizational change, service design, user-centered design, and product strategy, and boasts deep insight and rich experience in user experience design. Colborne is a former President of the UK Usability Professionals’ Association and has worked with British Airways, Institute of Physics PUBLISHING, and the Euro RSCG. His consultancy currently provides interaction design services for multinationals such as eBay and Nokia.
