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Why was Steve Jobs able to make Apple a worldwide craze? Start With Why reveals that the secret lay in Jobs using The Golden Circle, always asking WHY before anything else. This book introduces the concept of The Golden Circle, and through ample examples, explains why The Golden Circle is so effective, the process of using it, and how to increase your ability to exert influence through The Golden Circle.
Simon Sinek is a British-American author and inspirational speaker, as well as a prominent voice in leadership theory. He became famous due to his discovery of The Golden Circle. He has served as an advisor for numerous leaders and organizations, from SMEs and startups to large enterprises such as Microsoft, to non-profit organizations, and has even advised governments and politicians. His views are frequently quoted in major newspapers and magazines. His other works include Leaders Eat Last among others.
