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When speaking of setting a goal, most of us feel excited to set goals that are seemingly attainable for the new year, such as losing weight or quitting smoking. However, in the end, we find that only a few people can actually achieve their goals. Why do we always fail to reach the goals we set? Why is it so hard to implement them, despite our iron strong will? After all, to achieve our goals successfully, what should we do? This book can tell you the answer.
The author of this book, Heidi Grant Halvorson, received her Ph.D. degree in social psychology from Columbia University. Currently, she serves as the Deputy Director of Motivation Science Center at Columbia University. She has published numerous research findings in premier academic journals and important platforms such as BBC and Harvard Business Review, focusing for years on human behavioral motivations and brain science. Halvorson and her supervisor Gordon Moskowitz co-edited the academic handbook The Psychology of Goals.
