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Change is nothing new to us. For example, we may want to change our overweight body through physical exercise, build up good social relations through positive communication, or increase our knowledge through studying. Everyone has dreamed of making changes, but we often finally give up due to various obstacles in the process. So, what on earth are the factors that influence change? What are the ways to realize change?
This book was co-authored by Chip Heath and Dan Heath, American international psychological bestselling writers. Chip Heath is a professor of organizational behavior at the Stanford Graduate School of Business. Dan Heath is a Senior Researcher at Duke University’s Center for the Advancement of Social Entrepreneurship (CASE), and a co-founder of a college textbook publishing firm called Thinkwell. They also wrote the critically acclaimed books Made to Stick and Decisive.
