Free Full Book Summary and Review
https://www.bookey.app/book/the-attention-merchants
iPhone Download Link：https://share.bookey.app/D19t6smsr7
Android Download Link：https://share.bookey.app/uAWKh12sr7
Bookey App:https://www.bookey.app
In this information explosion era, people's attention span is dwindling. Whoever catches public attention also catches the business opportunity. However, seizing attention is not something that only happens in contemporary society. The battle for public attention has already begun a century ago. How did merchants benefit from the battle for attention? What changes has the media undergone as a result? How have advertisements evolved over time? How has marketing encroached on every area of our lives? This book will interpret these topics in detail.
Tim Wu, the author of this book, was named one of the top 50 science and technology leaders by “Scientific American”, and is ranked among the top 100 most influential graduates of Harvard University. He put forward the theory of "Net Neutrality", and is the person with the most insight into media transformation, network evolution and information. This book explains how the public's attention is harvested through free media and became a realizable commodity over a timespan of 200 years. The author reveals the long-lasting effect of realization from all aspects.
