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When we hear Japan mentioned, we perhaps think of cars, animation, electronics, Sakura blossoms, shrines, and Japanese service. Indeed, Japanese products and services can be found across the world. They are accepted and used globally and are generally praised for their high quality.
After World War II, in order to satisfy Japan’s need for economic development, Japan started to export their products to many countries around the world. Japan also encouraged Japanese enterprises to step out of Japan and take part in international acquisitions. For example, in 2018 Takeda Pharmaceutical Company acquired Ireland’s Shire Pharmaceutical Company for seven trillion Japanese Yen; Japan’s Softbank Corporation acquired fifty-one projects worldwide at a total cost of nine trillion Japanese Yen.
According to statistics, in 2018, Japanese corporations made thirty-two overseas acquisitions worth over ten trillion Yen. This was an increase of seventy percent compared to the previous year; the number and cost of global acquisitions reached a historical high. Japan’s expansion will not stop and it is very likely that some of our future colleagues, partners, neighbors, or new friends will be Japanese. Thus, learning more about the culture, characteristics, and values of Japanese people is practical and meaningful for our international exchanges and cooperation. Historians tell us that all behavioral patterns are based on cultural backgrounds. Therefore, we should begin by learning about the origin of Japanese culture to understand the behavioral patterns of Japanese people. This book, The Chrysanthemum and the Sword, is a classic that analyzes the origins of Japanese culture and studies the character of Japanese people.
