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We have entered an era of unprecedented entrepreneurial renaissance, but the success rate of today’s startups is very low due to the absence of effective management. How to improve a startup’s chances of success has become an inevitable question for every entrepreneur. This book proposes the idea of ‘lean startup’. By developing minimum viable products and failing fast, a business could validate whether its product meets the customers’ needs or not at the minimum cost and in the shortest time. During the process, a startup can acquire “validated learning” and improve its chance of success.
The author, Eric Ries, is the Co-Founder and CTO of IMVU as well as an Entrepreneur in Residence at Harvard Business School. His idea of ‘lean startup’ has been extensively reported in The New York Times, The Wall Street Journal, Harvard Business Review, The Huffington Post, and many other media. He also provides consulting services related to business and product strategy for a number of startups, large companies, and venture capital institutions.
