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Before going any further, let's imagine a life scenario like this:
You are about to leave your house to shop, and your wife, who is watching television, says:
"Since you need to go out, please buy something on your way back. I am craving grapes from watching all those ads on TV."
You take your coat from the closet.
She then says, "We also need some milk."
You put on your coat.
She says again, "It seems that our potatoes are running low, don't forget to get some. By the way, we’re also out of eggs."
You walk towards the door.
Your wife goes on, "Please get some carrots, and maybe some oranges."
You press the elevator button.
She calls out again," And butter please."
You walk into the elevator.
Finally, she says, "Some apples and sour cream."
Now, can you remember everything your wife wanted you to buy? You would probably forget everything except for the first item, grapes, and the last item, sour cream. Forgetting is perfectly normal. In fact, it would be difficult to recall anything when your mind is flooded by information on 9 different objects, which also appear to be disorganized.
However, if we use the Minto Pyramid Principle, we would be able to recall information much quicker. First, have a look at the product categories; we need to buy fruits, dairy products, and vegetables. We have grapes, oranges, and apples for the fruit category; milk, eggs, butter and sour cream for the dairy category; then potatoes and carrots for the vegetable category. This simple categorization enables us to instantly remember the things we need to buy. Such a categorization method is the essence of the Minto Pyramid Principle. It makes everything clear and organized.
