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In the past, people suffered because they didn’t have enough choices that ensure they have access to their basic needs, and for that they longed for the freedom to choose what will be beneficial to them individually or at communal level. Today, such types of freedoms that were absent in the past are within our grasp, we now have access to a dizzying array of choices that cover what we eat, wear, and even more important aspects of our lives such as health insurance, retirement plans and public services. But while certain liberties come with these choices, so does an array of new problems; because we are now flooded with a plethora of choices to make, it has made it difficult for people to make them, resulting in anxiety and depression, so much so that many perceive the responsibility to make decisions as a burden rather than a privilege. Therefore, the key to making wise choices now falls to learning how to draw on advantages of an item, service, or situation, and avoiding it’s disadvantages. This book will explain how to do that in detail.
Barry Schwartz is a professor of social psychology at Swarthmore College. He has been on the TED Talk stage three times, and has been a frequent contributor to top newspapers such as The New York Times, Harvard Business Review, and The Guardian. His book, The Paradox of Choice, has been well-received since its publication. It is so well-received that it gained spots in top 10 best-seller lists by both Business Week and Forbes. This book has also been translated and published into more than 20 languages around the world.
