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Imagine the following situation. You are a salesperson, and you are trying to sell a product to a prospective customer that you are meeting for the first time. As soon as you’ve introduced yourself and your product, however, the customer immediately says no. What do you do now?
The author of this book often faced rejection when selling products. In 1992, The Charlotte Observer published an article about him and his sales skills, which earned him some popularity. So, he decided to sell himself to the journal. And what did he want to sell? The answer was, his sales experience and techniques. He wanted to have his own column in the journal, where he could write about his sales advice. But he was immediately rejected once he made his proposal. He was told, “It'll never happen.” Hearing this objection, he wasn’t discouraged, but instead said, “No, it'll never happen here.” Just one hour later, he struck a deal with the Charlotte Business Journal to publish a weekly column.
The objection, that is, a reason given by the client for why they refuse an offer, is an experience every sales person will have. It's almost a requirement of the business. But does receiving an objection necessarily signify failure? What should a salesperson do after the other person objects to their offer? The Sales Bible, which we will unlock today will give you the answer. In addition to teaching you strategies to combat objection and rejection, it offers many other tips for the beginning and closing of sales. It will also help you improve your networking skills. In other words, it’s almost like an encyclopedia of sales strategies.
