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As human beings, we are social animals. And because of this, our opinions and behavior are always influenced by society and people. Such influences can be powerful enough to lead to actions that are beyond comprehension. But why do we yield to other people's points of view and follow what they do? How does what we see and hear subtly steer our minds? This book, The Social Animal, will usher you into the world of social psychology and reveal the factors that influence our opinions and behavior.
Elliot Aronson is one of the foremost social psychologists of our time. He studied with Leon Festinger, who was one of the greatest social psychologists of the 20th century. In the 125-year history of the American Psychological Association (APA), Elliot Aronson is the only person who has ever won all three major APA awards that for distinguished research, distinguished teaching, and for distinguished writing.
Joshua Aronson is a professor of developmental, social, and educational psychology at New York University. He has also won several awards for both research and teaching, in
