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How can we increase opportunities for businesses to succeed in the market and build a company that continuously makes profit? This book will reveal that a business model without customer validation is only a series of hypotheses that have not been tested. Successful startup owners are good at combining smart projects and customer development. They seek to establish, test, and find business models in a continuous process. As a result, they can make the transition from the “unknown” to the “known” and for that matter, from the “uncertain” to the “certain."
This book was written by two authors: Steve Blank and Bob Dorf. Blank is a prolific writer and speaker. He has won the Stanford University Undergraduate Teaching Award in Management and Engineering and The Earl F. Chiet Outstanding Teaching Award. He has founded eight startups throughout his career. Dorf built seven companies, and later began making investments and consulting others on how to invest in startups. He has the reputation of "Midwife of Customer Development” in the business world.
