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How do just a few graffiti artists in a subway lead to a major crime wave in New York City? How does one small golden box save a product on the brink of irrelevance and thrust it back into the public eye? How does one happy customer lead to a surge of traffic for a new restaurant? Anything that becomes popular has a tipping point, a moment where it explodes out of obscurity. This book explores how ideas, products, and more become and stay popular.
Malcom Gladwell, known as the Peter Drucker of the 21st-century by Fast Company magazine, was once a business and technology journalist for The Washington Post, and is currently a contributor for The New Yorker. Gladwell was also recognized by Foreign Policy magazine as one of the thought leaders of our time. His most well-known works include The Tipping Point, Outliers, and Blink.
