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When making all kinds of decisions, we think that we are always making smart and rational choices. But is that really the case? This book tells us that in many cases, we are being irrational. This book will help you overcome your irrationality and make better decisions. The 2017 Nobel Economics Prize was awarded to economists who had made outstanding contributions to "behavioral economics”. This book is a straightforward interpretation of these "behavioral economics."
The author of the book, Dan Ariely, is a professor of psychology and behavioral economics at Duke University in the US, who has acquired doctoral degrees in both psychology and business. Since its publication, his Irrationality series of books has long occupied the New York Times bestseller list. This book, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home, was highly praised by the Nobel Economics Prize winner Akerlof, and was recommended by media outlets such as the Harvard Business Review, New York Times, and The Boston Globe.
