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We usually think humans are rational and that the decisions we make should conform to our best interests. So, can we be as rational as a machine that is sensitive and good at computing? For example, when we are sick, do we strictly follow the instructions the doctor give us? Or when trying to lose weight, do we stick to a nutritious diet and workout plan every day? Unfortunately, we don’t always succeed. What’s more, in many cases, we are irrational. For example, we will feel angry when treated rudely or when we are hurt. At this time, the rational approach would be to control our emotions because revenge would have negative consequences. However, in most cases, we are unable to control our emotions. We would choose to retaliate against the opposite side, and this behavior is irrational. In this case, we can see that rationality analyzes the pros and cons in order to find the optimal solution. Irrationality is the result of our instincts. There are many hidden irrational behaviors that exist in our lives. So, what impact will these irrationalities have on our work and life? This book will help us find the answer.
The irrational behavior of human beings belongs to the research field of behavioral economics. It is a relatively new subject that has evolved from some areas of psychology and economics. Conventional economics assumes that people are rational and can analyze advantages and disadvantages to make the most favorable decision by themselves. But behavioral economics studies the irrational behaviors of human beings and the decision-making process behind it.
