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if you have not heard the name “Pixar”, you are probably familiar with a series of popular animated films, such as ‘Inside Out’, ‘Toy Story’, ‘The Incredibles’, and ‘Finding Nemo’. The film ‘Coco’, released in 2017, is a classic work that dealt with common themes of human life, such as music, inheritance, children’s choices, the interpretation of family and love, and the understanding of life and death. People entered the cinema with a smile but came out with tears in their eyes. It received emotional praise, with people saying: “what an amazing film.”
Since the establishment of the Academy Award for Best Animated Feature Film, Pixar Animation Studios has won a total of 8 Oscars out of the 16 Academy Awards, accounting for exactly half the total number. Pixar and Disney jointly announced that Disney would acquire Pixar at 7.6 billion U.S. dollars on January 26th, 2006. Pixar produced high-quality works, earned the highest awards in the industry and made stable box office returns. They had finally found a powerful owner. Pixar showed its excellence in various aspects of its success. So, how did Pixar get here?
The story began when Steve Jobs left Apple Inc., and then started investing in other companies. In 1986, Jobs acquired and reorganized Pixar’s predecessor. From the very beginning, Jobs expected that Pixar would produce high-end imaging technology for the next-generation of computers. At the time, Pixar had no main business income, but did research and development in animation as well as some additional profitable areas. The company had no special sales or marketing team. Before 1995, Pixar had nothing but an extremely remarkable studio.
