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Understanding Media: The Extensions of Man by Marshall McLuhan shifts our attention from the content to the medium itself. The wide use of the telephone, telegraph, radio, television and other electronic media has established a new form of culture and communication methods. Media and humans have been evolving together and shaping each other along the way. How should we acquire knowledge, collaborate and connect in the future? Understanding media is understanding the future.
Marshall McLuhan was a distinguished media theorist and master of western communication in the 20th century. His book Understanding Media stunned the West, and even the whole world, seeing McLuhan become one of the foremost experts and most charismatic figures of communication studies. The New York Herald Tribune named him “the most important thinker since Newton, Darwin, Freud, Einstein and Pavlov”. Since the second half of the 20th century, McLuhan’s Understanding Media has been read, discussed and studied across North America and the world.
