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What precisely arouses people's desire to buy? How do customers' shopping habits affect the setting of a store or a sales strategy? This book gives answers based on considerable field research and the use of logical reasoning. It carefully analyzes consumer's shopping psychology and motivation. Furthermore, it studies the interaction between consumers and the sales environment, and describes how retailers and marketers use various strategies to keep customers and increase sales. This book acts like a Bible for retailers, and is popular worldwide.
Paco Underhill, known as the "a Sherlock Holmes for retailers", is an expert in consumer behavior research and the founder of the famous American research and consulting firm Envirosell. He is a regular contributor to The Wall Street Journal and The New York Times and a best-selling author as well. His publications, such as What Women Want: The Global Marketplace Turns Female-Friendly and Call of the Mall: The Geography of Shopping have been well-received and praised by many retailers and marketing experts.
